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Our Commitment to Supporting Our Users and Partners During COVID-19

During the COVID-19 crisis, we are committed to helping our users earn extra kicks at home and supporting our brand and retail partners with regular insights.

A note to our users

During these trying times, we want to make it as easy as possible for you to earn kicks at home. And if you do have to go to the store, we’re making sure you can quickly get rewards while you are there.

Here are some of the ways you can safely earn kicks during this time:


Check out top-quality content and uncover bonus kicks in the discover tab.
Follow us on social to score daily chances to win kicks. Incredible content delivered straight to your feed, plus +25 prizes up for grabs each month!
Get everyday essentials, the best in tech, your favorite meal, or even a new look without even leaving the house.
Shopkicking is better together! Invite your friends to get more kicks and you’ll both earn 250 kicks.


A note to our partners

We are supporting our brand and retail partners with a steady stream of consumer shopping data. We are polling our users each week (around 20,000 responses) to uncover answers to pressing questions that brands and retailers are facing during the COVID-19 pandemic.

Shopkick COVID-19 Insights

COVID-19 Shopping Insights V

Despite vaccinations, Americans continue to expect safety precautions when shopping in-store

For some, widespread vaccinations offer a glimmer of hope that life will soon return to normal. But with many Americans not planning to receive the vaccine, over 95% of consumers will continue taking safety precautions, and expect retailers to do the same.

Shopkick surveyed over 20,000 consumers to uncover current shopping behaviors and how the vaccine rollout will impact those habits. In the fifth installment of Shopkick's ongoing COVID-19 insights series, we'll cover:

  • The current status of stockpiling and panic buying as we approach a full year of the COVID-19 pandemic.
  • Which health and safety precautions consumers will continue to expect from retailers, even if a majority of Americans are vaccinated.
  • Whether or not those who plan to receive the vaccine, or those who already have, will shop in-store and take part in indoor activities more frequently and comfortably.
  • How consumer confidence differs among generations.

Download the study to access these insights.

2021 Shopping Outlook Study

Brands and retailers need to be prepared and remain flexible in the new year and beyond, as 60% of respondents said that the pandemic has forever changed their shopping habits. Our latest study reveals key insights as we approach an unpredictable new year, including:

  • How consumers plan to adjust their budgets next year.
  • Whether consumers will prioritize low prices, safety, or convenience when shopping in-store.
  • Whether or not a vaccine will influence consumers to shop in-store more frequently.
  • How political and social justice issues will influence where consumers shop and how much they spend.

Download the study to access these insights.

Holiday 2020 Insights

The holiday shopping season is quickly approaching, and there's no doubt that it will look different from years past as the health and economic crises continue to weigh on both consumers and businesses. But the year-end holidays present an important opportunity for brands and retailers that may have experienced significant dips in sales this year.

Our research reveals key insights including:

  • How the economic impact of COVID-19 will affect spending, and what adjustments consumers are making to their typical holiday shopping habits.
  • How recent rises in shipping costs will influence consumers' decision to shop online vs. in-store, and which retailers they choose to shop with.
  • If consumers still plan to take part in major shopping days like Black Friday and Cyber Monday, and how participation compares to years past.
  • How the upcoming presidential election will influence when, where, and how much consumers spend.

Download the study to learn more about how you can navigate this unchartered holiday season.

COVID-19 Shopping Insights Study iV

Our fourth study (conducted from July 14 - 20, 2020), surveyed consumers across the country to analyze new shopping habits and trends. As the pandemic progresses, our most recent survey reveals new insights, including:

Our research reveals key insights including:

  • How the economic impact of COVID-19 has affected non-essential spending, and what adjustments consumers are making to keep up.
  • How households in states experiencing high spikes of the virus are handling shopping needs.
  • Whether or not consumers feel any more comfortable shopping in-store with many states entering second or third phases of reopening.
  • If consumers are any more willing than they were last month to visit reopened non-essential retailers.

Download the study to access the most recent consumer habits and trends.

COVID-19 shopping insights III: Americans are ready for the new reality of retail

The third study in Shopkick's COVID-19 series uncovers how consumer behavior has evolved from the earliest weeks of the pandemic to now, and provides key insights for brands and retailers as consumers adapt to this new normal, including:

  • How often are American households shopping, and how have their spending habits evolved?
  • Are consumers still stocking up on essential items like toilet paper and bottled water?
  • How long will consumers wait before visiting non-essential retailers after reopening, and where will they shop?
  • With non-essential retailers reopening, will consumers make a majority of non-essential purchases in-store, or online?

Download the study to see the full results and to take advantage of these eye-opening insights.

Consumer Research Study: The Evolution of US Shopping Habits during the COVID-19 Pandemic

The COVID-19 health and economic crisis has led to widespread fear, anxiety, and uncertainty across the nation. With non-essential stores closed and no clear “end” in sight, consumers have shifted the way that they shop to adjust to this new normal.

Our study answers pressing questions, including:

  • Are consumers using new channels to shop as the pandemic intensifies?
  • How are growing safety concerns impacting trip frequency and basket size?
  • Is the economic crisis changing consumer attitudes toward non-essential spending?
  • How has panic buying affected inventory levels from month to month, and state to state?

Download the study to access the eye opening insights that all brands and retailers should know as the COVID-19 crisis evolves.

Shopkick Infographic: Navigating Shifting Consumer Behaviors During the COVID-19 Outbreak

As uncertainty and anxiety rise across the country due to COVID-19, Americans are doing whatever it takes to stay safe and healthy, including changing the way they shop. We surveyed more than 25,000 American consumers to better understand this shifting behavior. Our findings include:

  • 76% of consumers are changing how they shop due to concerns about the coronavirus pandemic
  • 60% of consumers say they are worried about shopping in-store
  • 72% of consumers are shopping in-store less often

Download the infographic to see the full results and to take advantage of these eye-opening insights.

For more information on how we are supporting our users and our partners during this time, contact Shopkick. And to everyone in the Shopkick community, please stay safe and healthy. We will get through this together!