2021 Shopping Outlook Study

Brands and retailers need to be prepared and remain flexible in the new year and beyond, as 60% of respondents said that the pandemic has forever changed their shopping habits. Our latest study reveals key insights as we approach an unpredictable new year, including:

• How consumers plan to adjust their budgets next year.
• Whether consumers will prioritize low prices, safety, or convenience when shopping in-store.
• Whether or not a vaccine will influence consumers to shop in-store more frequently.
• How political and social justice issues will influence where consumers shop and how much they spend.

Download the study to access these insights.

Holiday 2020 Insights

The holiday shopping season is quickly approaching, and there's no doubt that it will look different from years past as the health and economic crises continue to weigh on both consumers and businesses. But the year-end holidays present an important opportunity for brands and retailers that may have experienced significant dips in sales this year.

Our research reveals key insights including:

• How the economic impact of COVID-19 will affect spending, and what adjustments consumers are making to their typical holiday shopping habits.
• How recent rises in shipping costs will influence consumers' decision to shop online vs. in-store, and which retailers they choose to shop with.
• If consumers still plan to take part in major shopping days like Black Friday and Cyber Monday, and how participation compares to years past.
• How the upcoming presidential election will influence when, where, and how much consumers spend.

Download the study to learn more about how you can navigate this unchartered holiday season.

COVID-19 Shopping Insights Study iV

Our fourth study (conducted from July 14 - 20, 2020), surveyed consumers across the country to analyze new shopping habits and trends. As the pandemic progresses, our most recent survey reveals new insights, including:

Our research reveals key insights including:

• How the economic impact of COVID-19 has affected non-essential spending, and what adjustments consumers are making to keep up.
• How households in states experiencing high spikes of the virus are handling shopping needs.
• Whether or not consumers feel any more comfortable shopping in-store with many states entering second or third phases of reopening.
• If consumers are any more willing than they were last month to visit reopened non-essential retailers.

Download the study to access the most recent consumer habits and trends.

COVID-19 shopping insights III: Americans are ready for the new reality of retail

The third study in Shopkick's COVID-19 series uncovers how consumer behavior has evolved from the earliest weeks of the pandemic to now, and provides key insights for brands and retailers as consumers adapt to this new normal, including:

• How often are American households shopping, and how have their spending habits evolved?
• Are consumers still stocking up on essential items like toilet paper and bottled water?
• How long will consumers wait before visiting non-essential retailers after reopening, and where will they shop?
• With non-essential retailers reopening, will consumers make a majority of non-essential purchases in-store, or online?

Download the study to see the full results and to take advantage of these eye-opening insights.

Shopkick Infographic: Navigating Shifting Consumer Behaviors During the COVID-19 Outbreak

As uncertainty and anxiety rise across the country due to COVID-19, Americans are doing whatever it takes to stay safe and healthy, including changing the way they shop. We surveyed more than 25,000 American consumers to better understand this shifting behavior. Our findings include:

• 76% of consumers are changing how they shop due to concerns about the coronavirus pandemic
• 60% of consumers say they are worried about shopping in-store
• 72% of consumers are shopping in-store less often

Download the infographic to see the full results and to take advantage of these eye-opening insights.