CPG

Half of Americans Hide their Sugary Sweets in Secret Stash

Shopkick’s National Candy Month data reveals chocolate is king; Reese’s and M&Ms reign supreme With National Candy Month coming to a close, it is a perfect time to reflect on the who, what and why of the great candy buys. Shopkick, a leading shopping rewards app, asked America all about their favorite confectionery and found …

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Inflation is Impacting 72 percent of Americans’ Summer Plans

Even amidst inflation concerns, Shopkick survey finds that 61 percent of consumers still plan to travel this summer Although consumers are faced with near-record inflation and looming recession concerns, they are still making plans for some fun this summer. Astronomical gas prices are not stopping consumers from hitting the road either as 83 percent of …

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2022 Summer Fancy Foods Show: What We Expect

On Sunday, June 12th, the Specialty Food Association’s Fancy Food Show kicks off, and Shopkick is excited to join the industry’s top emerging and leading brands from the first session to the last on Tuesday, June 14th.   Dedicated exclusively to specialty foods and beverages, the Fancy Foods Show is the industry’s largest show in …

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71 Percent of Americans are Driving Less Due to Rising Fuel Prices

Shopkick is Giving Away $10,000 in Kicks to Ease the Pain at the Pump  The average price of a gallon of fuel has increased by approximately 47 percent ($1.36) since last year, and consumers are feeling the impact. According to recent data by Shopkick, a leading shopping rewards app, nearly all (99 percent) consumers have …

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Americans’ Shopping Habits Have Changed Due to Rising Prices and Stock Shortages

82 percent of consumers have noticed price increases on everyday essentials; 81 percent say it has affected the way they shop. Over the past year, consumers have been faced with significant supply chain issues and massive inflation, directly impacting the way they shop. In fact, 81 percent of consumers are now more likely to wait …

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Majority of Americans are Shopping In-Store for Valentine’s Day Gifts

Shopkick survey finds that 79 percent of consumers plan to make V-Day purchases at least a week before February 14.  It has been an unpredictable start to 2022, but that is not stopping Americans from enjoying Valentine’s Day. The majority of consumers (67 percent) plan to commemorate the special day by giving gifts, and many …

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Supply Chain Disruptions: Holiday Shoppers Already Experiencing Product Shortages and Delays

Rising shipping costs impacting consumers’ holiday shopping decisions Holiday shopping is in full swing, and many Americans (40 percent) have already started checking gifts off their lists. But according to recent data by Shopkick, a leading shopping rewards app, rising COVID-19 cases and the Delta variant are proving to have an impact on consumers’ holiday …

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How to Build an Effective Video Marketing Strategy

The benefits of video marketing are best reflected in the explosive popularity of video-first social media apps like TikTok and Instagram Reels. These apps emphasize authentically created, short-form videos that allow anyone to promote brands and ideas. Many businesses have successfully leveraged the demand for short-form video content by forming partnerships with influencers and skilled …

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Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.