CPG

79 Percent of Consumers Expect Inflation to Impact their Back-To-School Shopping

b2b, CPG, Customer Loyalty & Rewards, Marketing, Omnichannel, Research, Retail /

Shopkick survey finds that 77 percent of consumers plan to take advantage of the sales tax-free weekend(s) in their state to save money on back-to-school shopping With US inflation being the highest it has been in four decades, consumers are looking for ways to cut costs — especially when it comes to back-to-school shopping. As […]

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Sticky CX: How to Design Experiences that Keep Customers Coming Back

b2b, Brand Affinity, Brand Awareness, CPG, Customer Loyalty & Rewards, eCommerce, Marketing, Omnichannel, Recommerce, Retail, Supply Chain /

Creating ‘sticky’ customer experience (CX) is about more than just brand loyalty – it’s about staying relevant and interesting to customers wherever they are in a buying cycle. In fact, argues Nick Pearse of agency Vertical Leap, the secret to sticky CX is engaging customers when buying intent is lowest: right after purchase. Customer experience

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Marrying Consumer Expectations With Values

b2b, Brand Affinity, Brand Awareness, CPG, eCommerce, Health, Marketing, Omnichannel, Recommerce, Retail, Supply Chain /

How to align brand values to today’s consumer expectations was at the center of topics covered at the recent 2022 CEO Summit hosted in New York City by the Jay H. Baker Retailing Center at the Wharton School of the University of Pennsylvania and the Retail Leaders Circle. The conference’s theme, “Values + Purpose: Leading

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Half of Americans Hide their Sugary Sweets in Secret Stash

b2b, CPG, Customer Loyalty & Rewards, Marketing, Omnichannel, Retail /

Shopkick’s National Candy Month data reveals chocolate is king; Reese’s and M&Ms reign supreme With National Candy Month coming to a close, it is a perfect time to reflect on the who, what and why of the great candy buys. Shopkick, a leading shopping rewards app, asked America all about their favorite confectionery and found

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Inflation is Impacting 72 percent of Americans’ Summer Plans

b2b, CPG, Customer Loyalty & Rewards, Marketing, Omnichannel, Retail /

Even amidst inflation concerns, Shopkick survey finds that 61 percent of consumers still plan to travel this summer Although consumers are faced with near-record inflation and looming recession concerns, they are still making plans for some fun this summer. Astronomical gas prices are not stopping consumers from hitting the road either as 83 percent of

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2022 Summer Fancy Foods Show: What We Expect

b2b, Brand Affinity, Brand Awareness, CPG, Customer Loyalty & Rewards, eCommerce, Marketing, Omnichannel, Research, Retail /

On Sunday, June 12th, the Specialty Food Association’s Fancy Food Show kicks off, and Shopkick is excited to join the industry’s top emerging and leading brands from the first session to the last on Tuesday, June 14th.   Dedicated exclusively to specialty foods and beverages, the Fancy Foods Show is the industry’s largest show in

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71 Percent of Americans are Driving Less Due to Rising Fuel Prices

b2b, CPG, Customer Loyalty & Rewards, Marketing, Omnichannel, Research, Retail /

Shopkick is Giving Away $10,000 in Kicks to Ease the Pain at the Pump  The average price of a gallon of fuel has increased by approximately 47 percent ($1.36) since last year, and consumers are feeling the impact. According to recent data by Shopkick, a leading shopping rewards app, nearly all (99 percent) consumers have

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Americans’ Shopping Habits Have Changed Due to Rising Prices and Stock Shortages

b2b, CPG, Customer Loyalty & Rewards, Marketing, Omnichannel, Research, Retail /

82 percent of consumers have noticed price increases on everyday essentials; 81 percent say it has affected the way they shop. Over the past year, consumers have been faced with significant supply chain issues and massive inflation, directly impacting the way they shop. In fact, 81 percent of consumers are now more likely to wait

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Majority of Americans are Shopping In-Store for Valentine’s Day Gifts

b2b, CPG, Customer Loyalty & Rewards, Marketing, Omnichannel, Retail /

Shopkick survey finds that 79 percent of consumers plan to make V-Day purchases at least a week before February 14.  It has been an unpredictable start to 2022, but that is not stopping Americans from enjoying Valentine’s Day. The majority of consumers (67 percent) plan to commemorate the special day by giving gifts, and many

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Supply Chain Disruptions: Holiday Shoppers Already Experiencing Product Shortages and Delays

b2b, CPG, Omnichannel, Retail /

Rising shipping costs impacting consumers’ holiday shopping decisions Holiday shopping is in full swing, and many Americans (40 percent) have already started checking gifts off their lists. But according to recent data by Shopkick, a leading shopping rewards app, rising COVID-19 cases and the Delta variant are proving to have an impact on consumers’ holiday

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Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.