How Can Retailers Compete with Amazon?
Amazon has risen to become the top eCommerce platform over the past 25 years.
Find out how to increase product engagement to boost sales
Many customers enjoy the in-store retail experience because they can pick up, feel, and try products firsthand.
How to increase brand awareness through digital marketing
A list of “lesser-known brands that consumers should learn about” comes out almost annually. Lists like these prime consumers to be impressed, be in the know, and remember the mentioned brands in the future. If your brand is referred to as “lesser-known” in the early days of its existence, that’s totally fine.
How to build awareness of a new product with mobile marketing
If you’ve invested considerable time, effort, and finance into the development of a new product, it’s understandable that you can’t wait to show it off.
4 strategies to enhance the customer shopping experience in-store
“Strategy” refers to a high-level action plan designed to achieve one or more goals under conditions of uncertainty. There has been much uncertainty in brick-and-mortar retail these days, with customers shifting online and many longstanding
Understanding the customer journey to online purchase
In understanding the customer journey to online purchase, brands and retailers must consider why customers use each channel (in-store or online) during the consideration phase, and what ultimately drives them to buy.
Why personalizing the online purchase experience will lead to customer loyalty
Compared to the retail experience, shopping online can feel a little bit lonely.
3 effective customer loyalty incentive programs used by brands and retailers
Customer loyalty incentive programs will allow brands and retailers to discover which customers are most profitable to their business so they can focus efforts on those most likely to spend (and spend a lot). We all know that it costs less to retain customers than to solicit new ones.
eBook: The Year of the Customer: 6 CPG Shopper Marketing Trends to Act On in 2020
As it turns out, savvy retailers and CPG brands aren’t just setting resolutions for the New Year. Instead, they’re picking one mantra to guide all of their strategic product development, positioning, marketing, and sales decisions
Why incentivized advertising is the best approach for driving product awareness
Advertisers are always looking for effective ways to engage consumers, communicate their messages, and drive conversions.
Why in store customer engagement is crucial to landing a sale
By the end of 2020, 81% of retailers hope to have unified commerce platforms to enhance their omnichannel experiences.