eBook: The Year of the Customer: 6 CPG Shopper Marketing Trends to Act On in 2020

As it turns out, savvy retailers and CPG brands aren’t just setting resolutions for the New Year. Instead, they’re picking one mantra to guide all of their strategic product development, positioning, marketing, and sales decisions for 2020, and they’ve decided that it’s going to be the year of the customer.

But customer expectations aren’t just changing year-to-year; they’re changing day-to-day. In order to remain competitive, you need to stay close to the customer and proactively respond to the customer-first trends that will dominate 2020.

In our latest eBook, we dive into 6 new or evolving shopper marketing trends that CPG brands and retailers should know to make this year the best one yet. From product innovation and immersive retail experiences, to sustainability and ever-increasing fulfillment options, our eBook explores the must-know shopper marketing trends you can’t afford to ignore in 2020.

Download the eBook and find out how you can act on these marketing trends and exceed customer expectations this year.

To discuss how Shopkick can augment your shopper marketing strategy, contact us at partners@shopkick.com

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Apu Battan

VP of User Growth

Apu Battan is the VP of User Growth at Shopkick.

Apu is first and foremost an analytics leader, with close to 15 years of experience in helping to make decisions through the objective lens of data. Apu has always been a strong advocate for Shopkick’s most valuable customer — the user. He is passionate about acquiring the right users for our business, delighting them with the best product experience, and growing them into loyal, high-value users in the long term. Prior to Shopkick, Apu served as an Analytics Leader at Intuit for close to six years, and at Netflix, Electronic Arts, and Microsoft before that. 

Apu holds a bachelor’s degree in mechanical engineering from Birla Institute of Technology and Science,  and a master’s degree in integrated manufacturing and systems engineering from North Carolina State University, Raleigh.