eBook: The Year of the Customer: 6 CPG Shopper Marketing Trends to Act On in 2020

As it turns out, savvy retailers and CPG brands aren’t just setting resolutions for the New Year. Instead, they’re picking one mantra to guide all of their strategic product development, positioning, marketing, and sales decisions for 2020, and they’ve decided that it’s going to be the year of the customer.

But customer expectations aren’t just changing year-to-year; they’re changing day-to-day. In order to remain competitive, you need to stay close to the customer and proactively respond to the customer-first trends that will dominate 2020.

In our latest eBook, we dive into 6 new or evolving shopper marketing trends that CPG brands and retailers should know to make this year the best one yet. From product innovation and immersive retail experiences, to sustainability and ever-increasing fulfillment options, our eBook explores the must-know shopper marketing trends you can’t afford to ignore in 2020.

Download the eBook and find out how you can act on these marketing trends and exceed customer expectations this year.

To discuss how Shopkick can augment your shopper marketing strategy, contact us at partners@shopkick.com



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Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.