How to increase consumer engagement with mobile marketing
When exploring how to increase consumer engagement, brands should consider mobile marketing as it presents a unique opportunity to connect with consumers in a meaningful way, wherever they may be.
Find out why your retail conversion strategy may need to be revamped
Many retailers are faced with the challenge of increasing in-store foot traffic.
The future of retail: 6 growing trends in retail
One thing to remember about the future of retail is that it’s not a question of whether consumers are shopping online versus at a brick-and-mortar location. Instead, it’s about how internet-enabled technology will improve the consumer’s experience on all shopping paths, whether they’re on the internet or in the shopping aisle.
Utilize these 3 creative ways to increase retail sales both in-store and online
Finding creative ways to increase retail sales can be challenging for brands looking to blur the line between in-store and online purchases.
How to structure the retail customer experience to build awareness
The retail industry is currently in a state of transition.
Why these 3 experiential retail trends are so effective
Experiential retail trends might be the key to breathing some life back into brick-and-mortar stores.
How to retain customers in retail: 4 strategies to improve retention
Learning how to retain customers in retail is critical as about 65% of a company’s business comes from existing customers. Driving revenue requires a focus on getting customers through the doors, with an emphasis on encouraging them to come back again and again.
How to develop an effective retail marketing strategy
An effective retail marketing strategy generates consumer interest and drives in-store sales.
Welcome Shopkick to the Trax Family
Joel Bar-El, CEO & Co-Founder at Trax welcomes Shopkick to the Trax family
5 benefits of multichannel marketing in retail
Today’s shopper isn’t confined to one channel when it comes time to make a purchase.