Forty Percent of Millennials and GenZ Drinking More Wine than Pre-Pandemic
Firstleaf and Shopkick share tasty data for National Red Wine Day and find GenZ prefers Rosé
4 examples of effective customer loyalty rewards programs
While many businesses tend to focus on new customer acquisition, it’s the loyal, repeat customers who represent long-term profitability. One effective method of retaining customer loyalty is through comprehensive customer loyalty rewards programs. A study by Bond found that 79% of customers agreed that loyalty programs make them more likely to continue doing business with a brand.
Shopkick celebrates 10 years!
This August we are celebrating 10 years of Shopkick, and all of the milestones we’ve hit this past decade.
A new normal: Preparing for changes in consumer behavior post-COVID-19
Consumption habits have been deeply disrupted by the emergence of COVID-19, leaving shoppers and retailers with much uncertainty about the path ahead.
Retail post-pandemic: How retailers can solidify customer trust in-store now
Transparency and openness are at the heart of any trust-based relationship, and customer relationships are no different.
Mobile: The most effective in-store marketing channel
In-store marketing is relatively affordable when compared to other forms of advertising like billboard ads and TV spots.
3 CPG digital marketing trends changing how brands reach consumers
The Consumer Packaged Goods (CPG) industry has gone digital, allowing retailers to reach consumers early on in the buyer’s journey—sometimes before intent to purchase arises. Shoppers use mobile devices, computers, and other forms of technology as an integral part of their shopping trip, whether it’s to discover new items, plan their shopping trips, bargain hunt, or buy goods directly.
America’s New Shopping Routine: Stocking Up and Spending Less
Latest Shopkick survey finds consumers in states hit hardest by new COVID cases are still shopping in-store
4 tips to improve your mobile app marketing strategy
The need for a strong mobile app marketing strategy resonates truer now more than ever.
Shopper marketing: How mobile technology is transforming shopper engagement
Shopper marketing is a broad term defined as last-minute efforts to influence a shopper’s behavior at the point of purchase.
How to personalize the digital customer journey
Brands and retailers know how critical it is to put the customer first and offer some level of personalization.