Improving the customer shopping experience isn’t always about following the brands that provided the best examples of marketing. Sometimes, it can be even more beneficial to learn from those campaigns that didn’t perform quite as well as expected, despite being well-designed.
For years, Thanksgiving has nabbed my number one spot for Favorite Holiday. From baking pies with my best friend the night before to gathering together with my family for dinner on Thanksgiving, I love everything about it! With that said, there’s always one moment I enjoy most: Black Friday prep during Thanksgiving morning. This is …
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Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.
Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.
Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.
