Day: May 1, 2020

A closer look: What do consumers want from brands?

Knowing what consumers want is the difference between being effective and invasive. The brands that are most attuned to their shoppers are better able to allocate their resources, conserve customer acquisition cost, and churn greater year-over-year revenue. Understanding the desires of consumers has worked for companies like Starbucks, Apple, and Amazon that have sustained loyalty over the years.

American Shopping Behavior Evolving Weekly Amidst COVID-19 Crisis

Essential items remain out-of-stock on store shelves, consumers tightening belts on nonessential items.  As COVID-19 continues to impact Americans’ daily lives, new updates and stricter regulations paired with growing concerns about the virus have led to drastic changes in consumer shopping behavior in just a matter of weeks, according to a new Shopkick survey. After …

American Shopping Behavior Evolving Weekly Amidst COVID-19 Crisis Read More »

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Apu Battan

Head of User Growth

Apu Battan is the Head of User Growth at Shopkick.

Apu is first and foremost an analytics leader, with close to 15 years of experience in helping to make decisions through the objective lens of data. Apu has always been a strong advocate for Shopkick’s most valuable customer — the user. He is passionate about acquiring the right users for our business, delighting them with the best product experience, and growing them into loyal, high-value users in the long term. Prior to Shopkick, Apu served as an Analytics Leader at Intuit for close to six years, and at Netflix, Electronic Arts, and Microsoft before that. 

Apu holds a bachelor’s degree in mechanical engineering from Birla Institute of Technology and Science,  and a master’s degree in integrated manufacturing and systems engineering from North Carolina State University, Raleigh.