Day: January 27, 2021

Kraft

Kraft partnered with Shopkick to drive sales during the holiday season Campaign Goals Kraft® was looking to boost sales of its baking products at Walmart locations during the busy holiday shopping season.  Pre-shop, the brand wanted to build awareness and consideration amongst an incremental audience, and encourage shoppers to add Kraft® baking products to their …

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Despite Vaccinations, Americans Still Expect Safety Precautions When Shopping In-store

Shopkick survey uncovers consumer sentiment toward COVID-19 vaccines and how it will impact current shopping habits For some, widespread vaccinations offer a glimmer of hope that life will soon return to normal. However, with many Americans (44 percent) planning not to receive the vaccine, consumers say vaccinations will hardly change their current shopping behaviors. In …

Despite Vaccinations, Americans Still Expect Safety Precautions When Shopping In-store Read More »

Customer loyalty marketing variables

Which customer loyalty marketing variables are most influential for repeat engagement?

Customer loyalty involves an ongoing, positive relationship between a customer and a brand or retailer. Loyal customers are invaluable, especially since 80% of a company’s revenue comes from 20% of their existing customer base. They also have a higher conversion rate—the probability of selling to an existing customer is 60% to 70%, while selling to …

Which customer loyalty marketing variables are most influential for repeat engagement? Read More »

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