Kraft partnered with Shopkick to drive sales during the holiday season Campaign Goals Kraft® was looking to boost sales of its baking products at Walmart locations during the busy holiday shopping season. Pre-shop, the brand wanted to build awareness and consideration amongst an incremental audience, and encourage shoppers to add Kraft® baking products to their […]
Shopkick survey uncovers consumer sentiment toward COVID-19 vaccines and how it will impact current shopping habits For some, widespread vaccinations offer a glimmer of hope that life will soon return to normal. However, with many Americans (44 percent) planning not to receive the vaccine, consumers say vaccinations will hardly change their current shopping behaviors. In
Despite Vaccinations, Americans Still Expect Safety Precautions When Shopping In-store Read More »
Shopkick survey finds that for most consumers, safe viewing parties matter, brand names do not
Touchdown in Lockdown: How Americans Plan to Celebrate the Super Bowl Read More »
Customer loyalty involves an ongoing, positive relationship between a customer and a brand or retailer. Loyal customers are invaluable, especially since 80% of a company’s revenue comes from 20% of their existing customer base. They also have a higher conversion rate—the probability of selling to an existing customer is 60% to 70%, while selling to
Which customer loyalty marketing variables are most influential for repeat engagement? Read More »
With the year mark of the pandemic quickly approaching and January’s long winter days feeling slightly longer, we’ve noticed families are searching for new, small ways to celebrate. After all, many times it’s the small things that can make us smile the most! If your family is also looking for fun ways to make sure
5 Simple January Delights Read More »
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Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.
Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.
Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.
