Before the emergence of smartphones and mobile apps, shoppers interacted with store clerks when they had questions about products. Continue reading “How marketing technology is changing in-store interaction”
Category: Customer Loyalty & Rewards
3 common challenges of mobile marketing and how to solve them
For those brands looking to reach today’s on-the-go consumer, mobile marketing is the way to go. Continue reading “3 common challenges of mobile marketing and how to solve them”
Customer engagement: Why apps are pivotal in the marketing process
Thanks to advancements in mobile technology, apps have made it easier for brands to encourage customer engagement. Continue reading “Customer engagement: Why apps are pivotal in the marketing process”
Customer loyalty programs: Converting loyalty into sales
Customer loyalty programs are a challenge in the CPG industry as consumers typically don’t carry brand-specific loyalty cards. Continue reading “Customer loyalty programs: Converting loyalty into sales”
How interactive video impacts the customer’s journey
Interactive video is an excellent way to engage customers with branded content. Continue reading “How interactive video impacts the customer’s journey”
3 ways to increase brand awareness and loyalty
Marketers commonly cite the Pareto Principle as a reason to increase brand awareness and loyalty. Continue reading “3 ways to increase brand awareness and loyalty”
How location-based mobile marketing can influence consumer buying decisions
Using location-based mobile marketing at the beginning, middle, and end of a consumer’s shopping trip can boost sales and improve their overall experience. Continue reading “How location-based mobile marketing can influence consumer buying decisions”
How beacon technology in retail is changing the way brands market to consumers
Though beacon technology in retail has been in use by marketers for years, many haven’t yet realized how intuitive it has become. Continue reading “How beacon technology in retail is changing the way brands market to consumers”
Why understanding consumer behavior is one of the best things your company can do
Understanding consumer behavior helps brands create impactful marketing campaigns which improve sales. Continue reading “Why understanding consumer behavior is one of the best things your company can do”
3 conversion marketing tips that will lead to increased online sales
Conversion marketing is a method used by a company that takes a consumer from the discovery of their product through the sales process. Continue reading “3 conversion marketing tips that will lead to increased online sales”
3 in-store video marketing ideas to win consumers on their path to purchase
When using video marketing strategies in the shopping aisle, brands must straddle a fine line between aiding the consumer and disrupting them. Continue reading “3 in-store video marketing ideas to win consumers on their path to purchase”
Out of sight, out of mind: Three product positioning strategies designed to increase sales potential
Digital product positioning strategies get consumers to approach the brand, rather than the other way around. Continue reading “Out of sight, out of mind: Three product positioning strategies designed to increase sales potential”