5 benefits of multichannel marketing in retail
Today’s shopper isn’t confined to one channel when it comes time to make a purchase.
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Customer Loyalty & Rewards
4 ways to improve the in-store customer experience to boost shopper retention
While acquiring new business is important, holding onto existing customers should take precedence.
4 ways to improve the in-store customer experience to boost shopper retention Read More »
Learn how personalized marketing can boost customer loyalty and improve sales
While many consumers prefer privacy, they also want to do business with companies that understand them.
Learn how personalized marketing can boost customer loyalty and improve sales Read More »
Next best action marketing: How to leverage consumer data to offer relevant products and services
Brands are quickly learning that next best action marketing is one of the most effective ways to leverage consumer data.
5 customer loyalty program ideas that build brand affinity
The best customer loyalty program ideas extend beyond a customer’s superficial reasons for preferring a brand and get down to the heart of the matter.
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How to increase brand recognition: 3 tips and tricks
The best strategies for increasing brand recognition center on approaching consumers as individuals.
How to increase brand recognition: 3 tips and tricks Read More »
How AI is reshaping customer engagement
Artificial intelligence is being used by marketers in new ways and strengthening customer engagement is one of them.
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Why CPG brands should explore creative ways to attract customers
When it comes to creative ways to attract customers, CPG brands should consider how mobile apps can improve their business models.
Why CPG brands should explore creative ways to attract customers Read More »
Customer retention marketing: 3 ways to maintain customer loyalty
In our customer-centered economy, where competitors would gladly engage with those your business has overlooked, customer retention is more important than ever before.
Customer retention marketing: 3 ways to maintain customer loyalty Read More »
5 Foundations for Inspiring Loyalty From the Modern Consumer
The way that consumers shop has changed significantly over the past decade, but many brands and retailers have failed to create loyalty programs that evolve with the CPG landscape and its savvy consumers. In fact, more than half of the customers that signed up for loyalty programs aren’t even using them.
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