Video Archives

Navigating the Consumer Journey: Awareness to Conversions

b2b, Blog, Events, Uncategorized, Video / Stephanie Lund

At a AdWeek retail event Shopkick’s Vice President of CPG and Retail Partnerships, Stephanie McHale talked with Mondelez’s Regional Vice President, Omni Shopper Activation and Strategic Partnership, Steve McGowan. The event provided valuable insights into adapting strategies to meet the changing needs and preferences of shoppers. Here’s a recap of some key takeaways from the […]

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How to Build an Effective Video Marketing Strategy

b2b, CPG, Marketing, Omnichannel, Retail, Video / sophia.young

The benefits of video marketing are best reflected in the explosive popularity of video-first social media apps like TikTok and Instagram Reels. These apps emphasize authentically created, short-form videos that allow anyone to promote brands and ideas. Many businesses have successfully leveraged the demand for short-form video content by forming partnerships with influencers and skilled

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Shopkick’s parent company, Trax, secures $640M in series E funding from visionary investors

b2b, CPG, Retail, Video / sophia.young

Today, we’re excited to share that our parent company, Trax, has secured $640 million in a Series E financing round led by SoftBank Vision Fund 2 and technology-focused funds managed by Trax’s existing investor BlackRock, Inc. Trax acquired Shopkick in 2019 to accelerate its mission to drive the future of retail, where the physical

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How to take advantage of mobile commerce in retail

b2b, Omnichannel, Proximity Marketing, Retail, Video / FPSEditor

Brands and retailers looking to take advantage of mobile commerce in retail should consider exactly how consumers have incorporated mobile devices into almost every part of the typical shopping trip.

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How to build awareness of a new product with mobile marketing

b2b, Brand Awareness, Full Funnel Marketing, Marketing, Omnichannel, Proximity Marketing, Retail, Video / FPSEditor

If you’ve invested considerable time, effort, and finance into the development of a new product, it’s understandable that you can’t wait to show it off.

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How to drive brand awareness when it matters most

b2b, Brand Awareness, Proximity Marketing, Retail, Video / FPSEditor

Branding—it’s your company’s first impression, that initial moment of attention, the way you gain a consumer’s purchase consideration.

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How to achieve top-of-mind awareness on the path to purchase with virtual greetings

b2b, Brand Affinity, Brand Awareness, Customer Loyalty & Rewards, Marketing, Retail, Video / FPSEditor

If you’re wondering how to achieve top of mind awareness for your brand, one of the keys is to reach consumers right before they’re about to shop.

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AI marketing: How machine learning is improving ad personalization

b2b, Customer Loyalty & Rewards, Marketing, Proximity Marketing, Retail, Video / FPSEditor

AI marketing, or the process of using artificial intelligence to deliver marketing messages, allows brands to target content and increase their advertising ROI.

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