Creating ‘sticky’ customer experience (CX) is about more than just brand loyalty – it’s about staying relevant and interesting to customers wherever they are in a buying cycle. In fact, argues Nick Pearse of agency Vertical Leap, the secret to sticky CX is engaging customers when buying intent is lowest: right after purchase. Customer experience …
Sticky CX: How to Design Experiences that Keep Customers Coming Back Read More »
How to align brand values to today’s consumer expectations was at the center of topics covered at the recent 2022 CEO Summit hosted in New York City by the Jay H. Baker Retailing Center at the Wharton School of the University of Pennsylvania and the Retail Leaders Circle. The conference’s theme, “Values + Purpose: Leading …
On Sunday, June 12th, the Specialty Food Association’s Fancy Food Show kicks off, and Shopkick is excited to join the industry’s top emerging and leading brands from the first session to the last on Tuesday, June 14th. Dedicated exclusively to specialty foods and beverages, the Fancy Foods Show is the industry’s largest show in …
It isn’t news that the world shifted dramatically because of the pandemic. Most of the conversations have been around tangible scenarios – i.e., where we live, where we work, and where we shop. These changes have brought tectonic shifts that grab the headlines in real estate market shifts, The Great Resignation, and the management battles …
The Blurring Sweets & Snacks Category: Creating Experiences with Indulgence and Function Read More »
Don’t look now, but Gen Zers are graduating college. They’re starting salaried jobs. And they’ve got money to spend. But there’s mounting evidence that companies across industries aren’t ready for these digital natives (those born late 90s and after). According to the latest Broadridge CX and Communications Insights survey, which polled 3,025 consumers in North …
3 things brands need to know about Gen Z’s CX expectations Read More »
As the pandemic has transformed the nature of work with more employees working from home than ever before it has also changed how consumers shop according to new study from IBM and the National Retail Federation. The new global study of over 19,000 titled “Consumers want it all” revealed that hybrid shopping which mixes physical …
Retailers Turn to Hybrid Cloud and AI to Meet Shifting Consumer Behaviors Read More »
The retail sector is in “a momentous period of change” with the pandemic sparking mass market disruption for both big heritage brands and small, local businesses. The evolution of the traditional retail experience has presented marketers with a ripe opportunity to re-examine their strategies and rework their offerings, to create a more connected experience in-store …
Predictions 2022: Entering a New Era of Hybridization for Retail Read More »
Following the global shakeups caused by the Covid-19 pandemic, 2021 found the business world hyper-focused on innovation. According to a report by Celerity, “63% of leaders stated that Covid-19 made their organizations embrace digital transformation sooner than they had expected and were making greater investments in technology as a result.” Loyalty programs are among the …
Loyalty Programs: The New Pillar For Next-Gen Customer Engagement Read More »
The brick-and-mortar retail industry is finally embracing its digital transformation moment. After years of lagging technological adoption, retailers are exploring their options when it comes to improving the retail experience on all levels. This seismic evolution hasn’t gone unnoticed by some of the world’s leading digital giants. Recently, Mastercard and Verizon Business announced a joint …
3 Ways Retailers Can Leverage Analytics to Optimize In-store CX Read More »
Marketing plans don’t last forever, particularly in these fast-changing times. Beware the signs that your plan needs to spend some time in the shop. Businesses invest a significant amount of time and money in creating comprehensive marketing plans. They set ambitious goals, lay out strategies, and execute a plan to achieve them. In fact, they …
3 Early Warning Signs Your Marketing Plan Needs a Tune-up Read More »
Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.
Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.
Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.
