Omnichannel

Ignore the doomsayers – brand purpose still beats out bombardment

On any given day, up to 10,000 discrete advertisements bombard consumers during their waking hours. Consumers – especially the youngest generations – are expecting more from these messages than just details about the latest seasonal sale. But this begs the question: is it possible for brands to prioritize purpose-driven initiatives without sacrificing business performance? These initiatives serve as an […]

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Three Ways The Future Retail Store Will Change

The fundamental role and purpose of retail stores are changing. Digital transformation forced brick-and-mortar outlets to evolve as more of the path to purchase shifted online. Now, as e-commerce expands, retailers are reimagining the functionality of stores and tapping into digital tools to keep those stores relevant. Physical retail will remain the largest and most important channel for

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How To Seize The Opportunity Of In-Store Marketing And Promotions

The past decade—and particularly the past two years—have seen exponential growth in the utility of digital tools for marketing teams to leverage. Audiences can now be targeted better, messaged more effectively, and, in the case of promotions and discounts, be smartly served optimized prices to motivate sales without sacrificing margins. At the end of the day, what all

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Majority of Americans are Shopping In-Store for Valentine’s Day Gifts

Shopkick survey finds that 79 percent of consumers plan to make V-Day purchases at least a week before February 14.  It has been an unpredictable start to 2022, but that is not stopping Americans from enjoying Valentine’s Day. The majority of consumers (67 percent) plan to commemorate the special day by giving gifts, and many

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Omicron Impact: Consumers Experiencing a Shortage of Retail Workers and Increased Wait Times at Checkout

Shopkick survey finds 73 percent of consumers are vaccinated but still expect retailers to enforce safety precautions as Omicron cases continue to rise Although it is officially 2022, it may feel like years past as the Omicron variant continues to sweep the nation, forcing Americans to face another year of the pandemic. The impact is

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Retailers turn to hybrid cloud and AI to meet shifting consumer behaviors

As the pandemic has transformed the nature of work with more employees working from home than ever before it has also changed how consumers shop according to new study from IBM and the National Retail Federation. The new global study of over 19,000 titled “Consumers want it all” revealed that hybrid shopping which mixes physical and digital channels

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Shoppers Returned To Stores For The Holidays

Shopper traffic to physical retail stores has strongly rebounded from 2020. Data from Placer.ai, a company which measures shopper visits across a wide range of physical stores including grocery, apparel, big box, department and specialty, indicate that shoppers returned for the 2021 holiday season. Store visits were higher than 2020 and slightly ahead of 2019 Ethan Chernofsky, vice president

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The Top Digital Trends To Watch In 2022

The world is more digital now than ever before and that’s sure to last in 2022.  Ninety percent of Americans say the internet has been essential to them during the pandemic. Indeed, basic everyday tasks such as buying groceries, connecting with family, and conducting business have been upended to rely on digital media. The pandemic

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Foursquare partners with Shopkick to enhance in-app experience and more

Shopkick will use Pilgrim SDK and FSQ/Places Database to help brands and retailers uncover consumer insights and deliver more rewards to app users. With the holiday season upon us, shoppers are on the hunt for the best deals and rewards – both online and in-store. Meanwhile, after many months of shifting consumer behaviors due to

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Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.