Research Archives

After More Than a Year of Zoom Holidays, Americans Will Gather to Celebrate Mother’s Day

Leave a Comment / b2b, CPG, Research, Retail / By sophia.young

Shopkick survey finds most Americans plan to celebrate Mom in person and shop in-store for gifts this year This Mother’s Day, the majority of Americans are ready to celebrate Mom in person after a year of virtual gatherings due to COVID-19. According to a new survey from Shopkick, more Americans plan to physically gather with …

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Retail Refined Podcast: Strengthening Customer Loyalty with Data

Leave a Comment / b2b, Customer Loyalty & Rewards, Marketing, Omnichannel, Research, Retail / By sophia.young

When supply chain issues and panic buying left grocery shelves empty for weeks, shoppers had to consider alternative options when their go-to brands weren’t available. In fact, in the height of the pandemic, 85% of consumers said brand names no longer mattered, and 69% said they would purchase a different brand if their preferred brand …

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Most Americans Say Pandemic Has Made Them More Conscious Consumers

b2b, Blog, CPG, Marketing, Partners, Research, Retail / By shopkickb2b

New Shopkick survey compares consumer behavior, concerns, and spending habits over the past 12 months

Super Bowl Ads Fell Short on Influencing Purchase Decisions

b2b, CPG, Marketing, Research / By shopkickb2b

Shopkick survey uncovers why consumers were not swayed to spend, and which brands came out on top Brands may have dished out upwards of $5 million each to place an ad during this year’s Super Bowl, but for most Americans, these sought-after slots didn’t drive purchases. It turns out, only eight percent of consumers actually …

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Despite Vaccinations, Americans Still Expect Safety Precautions When Shopping In-store

b2b, COVID-19, CPG, News, Research, Retail / By shopkickb2b

Shopkick survey uncovers consumer sentiment toward COVID-19 vaccines and how it will impact current shopping habits For some, widespread vaccinations offer a glimmer of hope that life will soon return to normal. However, with many Americans (44 percent) planning not to receive the vaccine, consumers say vaccinations will hardly change their current shopping behaviors. In …

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