Kraft

Kraft partnered with Shopkick to drive sales during the holiday season

Campaign Goals

Kraft® was looking to boost sales of its baking products at Walmart locations during the busy holiday shopping season.  Pre-shop, the brand wanted to build awareness and consideration amongst an incremental audience, and encourage shoppers to add Kraft® baking products to their shopping carts leading up to the winter holidays.  In-store, Kraft® wanted to reach consumers as they were in a holiday baking mindset, guide them to the products at shelf, and incentivize interaction.  In the busiest shopping season of the year, Kraft® was looking to drive sales and preserve its margins without the use of coupons or discounts.

Shopkick Solution

Shopkick first built pre-shop consideration with holiday inspired content and in-app recipes to boost product awareness and engage consumers at home.  In-store, Shopkick created a fun and memorable experience by sending shoppers on a scavenger hunt to seek out the featured products in-aisle. At shelf, Shopkick drove consideration as shoppers physically engaged with the products by scanning their barcodes for rewards points. Finally, by offering elevated kicks for purchasing all three featured Kraft® baking products, Shopkick increased purchase likelihood and boosted sales.

Results

The campaign drove over 9M in-store product engagements at Walmart locations across the nation, and over 18M total campaign impressions. With an average 27% of scanners converting to purchase, the campaign drove an impressive ROI of 7.6:1.  Additionally, the campaign was successful in driving incremental purchases. In fact, on average, 55% of purchasers were not planning to buy the featured Kraft® baking products before their visit to the store.

7.6:1

ROI

18M+

Campaign impressions

55%

of purchases were unplanned

Details

Goals

Build brand awareness

Drive trial and consideration

Boost sales

Retailer Distribution

National Walmart retailers

Products Used

Branded Lookbook, Promo Units, In-Store Scans, Purchase Validation, Cross Promotion

Purina

Driving trial, consideration and cross-selling across the brand portfolio

Campaign Goals

Purina was looking to grow awareness and use in-store messaging to drive trial and consideration of different Purina brands at Target during the holiday season.

Shopkick Solution

Shopkick first introduced and inspired at home by using aspirational in-app content to build product awareness and drive demand. 

Next, to drive traffic and in-store engagement, Shopkick leveraged proximity messaging to motivate to store and intercept at the entrance so Purina would stay top of mind throughout the shopping trip.

Finally, in order to isolate and convert at shelf, Shopkick used small incentives to break habitual shopping patterns and drive trial-in-aisle product engagement and incremental conversion.

Results

Shopkick’s solution led consumers to the pet food aisle, integrating both digital content and physical product engagement at shelf. Shopkick increased awareness among consumers previously unfamiliar with the product (36%) and drove incremental sales as the majority of purchasers reported that Shopkick motivated their decision (85%).

85%

Incremental Sales

47%

Future Purchase Intent

4:1

ROI

Details

Goals

Grow Awareness

Drive Trial and Consideration

Drive Incremental Sales

Retailer Distribution

Target

Products Used

Lookbook, Own the Trip, Scan, Receipts, Survey

Rimmel London

Cutting through the clutter at the beauty aisle to launch new products

Campaign Goals

Rimmel London was looking to drive awareness of the Rimmel London products suite and encourage shoppers to seek them out at shelf, cutting through the clutter of the beauty aisle to drive purchase and gain consumer insight.

Shopkick Solution

Shopkick first leveraged in-app content to build awareness of Rimmel London products and influence perception of Rimmel as a top beauty brand. Next proximity messaging drove to store and kept Rimmel London products top of mind while consumers were out shopping and when they entered the store. Finally, Shopkick drove ‘trial-in-aisle’ direct product engagements with multiple Rimmel London products while shopping, driving proven incremental conversion through purchase validation.  

Results

Rimmel London built awareness, drove users to discover its products in-store at crowded shelves, stayed top-of-mind and captured major share of wallet from other beauty brands.

38%

of purchasers had never used Rimmel London products

14%

Share stolen from a competitor

5:1

ROI

Details

Goals

Drive Awareness

Drive Trial

Steal Share

Capture Consumer Insights

Retailer Distribution

Walmart Target Drugstores Ulta K-mart

Products Used

Lookbooks, Own the Trip, Promo Unit, Scans

Barilla

Leveraging video to build awareness, increase in-store engagement, and motivate sales

Campaign Goals

Barilla had launched a new type of Pasta, Pronto, but it had relatively low awareness with consumers.  Pronto is not like other pastas, it is prepared in one pan – no need to wait for water to boil, and no draining required. Pronto also had no packaging differentiation from other Barilla product, so communicating benefits had to primarily be done outside of the store. This required a great deal of consumer education to make its features and benefits understood. Barilla engaged Shopkick to drive awareness, engagement and sales of Pronto pasta.

Shopkick Solution

Shopkick engaged consumers throughout their entire purchase journey, from planning and inspiration, to in-store product engagement, and finally purchase conversion and sales. The first step was to introduce the product and build awareness before shoppers even went to the store. We rewarded consumers for engaging with in-app native video and lookbook content. The goal of the video was to grow awareness of Barilla Pronto Pasta, explain its unique benefits, and then encourage consumers to seek out the product in-store. After consumers were made aware of Pronto and could see it in action through the video, we rewarded store traffic and in-store product engagement. We led consumers to the aisle, and then incentivized physical product engagement in aisle, where users picked up the product off the shelf, scanned the barcode, and made a purchase decision.  

Results

Barilla successfully engaged consumers throughout their purchase journey, and was able to understand how behavior out of store and engagement with branded content impacted in-store activity. By using video on a native advertising platform like Shopkick, Barilla was able to reach consumers who were in the context of shopping: such as product discovery and trip planning and then connect that engagement to behaviors down the funnel like aisle visits, product engagements and purchase conversion.

66%

of users first became aware of Pronto through Shopkick

1/2

of video viewers converted to purchase

68%

lift in future purchase intent

"To have such a rich, experiential connection to customers before they even enter a store is powerful; add a rewards structure that encourages physical brand engagement and you see the kind of lift we experienced: significant sales growth"
-Debbie Zefting, Director of Shopper Strategy and Engagement

Details

Goals

Drive Awareness

Drive Awareness

Drive Awareness

Retailer Distribution

Target, Walmart, National grocery chains

Products Used

Lookbooks, Video, Scans, Kicks for Receipts

Tyson

Tyson Foods partnered with Shopkick to drive product awareness and consideration in the lead up to the Super Bowl

Campaign Goals

Tyson Foods was looking to reach shoppers in a Super Bowl shopping mindset and drive sales of Tyson Chicken Wings & Bites at Sam’s Club stores.  Pre-shop, they wanted to build awareness and consideration, and inspire consumers with game day food messaging.  In-store, they wanted to drive foot traffic and in-aisle engagement with Tyson Chicken Wings & Bites. They were looking to preserve their margin by incentivizing traffic, engagement and sales through rewards and not discounts.

Shopkick Solution

Shopkick first built pre-shop consideration with lookbook and video content to drive awareness of Tyson products. Shopkick then drove foot traffic, in-store product engagement and purchase conversion by motivating with kick rewards.    

Results

The 2 month campaign received over 4.5 million impressions and drove over 57K in-store product engagements at Sam’s Club.
  • 62% of traffic was from new or infrequent customers, and the campaign saw a 25% Scan conversion to Purchase Rate.
  • Total sales impact was over $193K with 14K+ units sold, and a campaign ROI of 4:1.

4:1

ROI

62%

of shoppers were either new or infrequent customers

85%

Video completion rate

Details

Goals

Build brand awareness

Drive trial and consideration

Boost sales

Retailer Distribution

Sam's Club National grocery chains

Products Used

Branded Lookbook, Branded Video, Promo Units, In-Store Scans, Purchase Validation, Big Scans, Consumer Research Study

eBay

Mobile shopping drives sales and a new native audience to eBay

Campaign Goals

eBay was looking to increase exposure to mobile users, given that about 61% of eBay’s transactions are touched by mobile in some way.  eBay was therefore eager to reach Shopkick’s loyalty program and valuable audience, as eBay does not have its own loyalty program but being a part of other loyalty programs is a large part of its sales model. eBay’s partnered with Shopkick to reach a new audience and drive sales on mobile.

Shopkick Solution

Shopkick first built intent to shop by curating products and showcasing top offers to drive awareness of product assortment and special promotions. 

Shopkick then drove site traffic, app installs, and purchases by motivating with kick rewards. 

Results

eBay saw positive results across all key metrics including new user acquisition, frequency of purchase, and overall sales volume. 

6%

App install rate

62%

New audience (had not purchased in past 12 months)

18%

Repeat purchase rate

Shopkick is an opportunity to get in front of a captive audience that wouldn’t necessarily be native to us—we’re reaching a new audience
-Marie Langhout-Franklin, Head of Partner Marketing

Details

Goals

Acquire New Consumers

Drive Mobile Sales

Drive Repeat Purchasers

Retailer Distribution

eBay

Products Used

Lookbook, Kicks for Purchase, Mobile Shopping

Claritin

Claritin partnered with Shopkick to boost awareness and drive sales in peak allergy season

Campaign Goals

Claritin, a leading allergy relief brand, was looking for a way to build product awareness and drive in-store sales at Walmart during peak allergy season. The brand was in need of a full-funnel solution to build awareness at home, motivate traffic and in-aisle product engagement, and drive purchase consideration and conversion in-store. 

In the brand’s key season, it needed a way to differentiate itself and direct attention away from competitors. In order to drive sales without damaging profit margins, Claritin turned to Shopkick to increase awareness, engagement, and purchase intent without the use of coupons or discounts.

Shopkick Solution

Shopkick first used educational in-app content to boost awareness of Claritin allergy products, but also to shine light on a charitable partnership the brand was taking part in during the spring season. This content helped drive both awareness and brand affinity amongst both knew and existing customers. 

Once in-store, Shopkick offered rewards for engaging with products across Claritin’s brand portfolio in the crowded allergy relief aisle, effectively shutting out the competition. By rewarding shoppers for picking up the products in-aisle and scanning their barcodes, Shopkick increased consideration and purchase intent when it mattered most: while the consumer was at-shelf, with the product in their hands.

Results

Shopkick’s full-funnel solution helped to drive awareness and engagement for Claritin, with over 28M total campaign impressions. The campaign was highly successful in driving sales, boasting an impressive 4:1 ROI. Many of the sales driven were incremental, as 59% of those who went on to purchase after engaging with a Claritin product at-shelf weren’t planning to make a purchase before visiting the store.

4:1

ROI

59%

of total spend was incremental

28M+

campaign impressions

Details

Goals

Build brand awareness

Drive trial and consideration

Boost Sales

Retailer Distribution

National Walmart retailers

Products Used

Branded Lookbook, Promo Units, In-Store Scans, Purchase Validation, Consumer Research Study

Leading Pet Supply Subscription Company

A leading pet supply subscription company partnered with Shopkick to drive incremental sales both online and in-store

Campaign Goals

A leading pet supply subscription company was seeking an omni-channel solution to bridge the gap between its digital and physical sales channels, and drive purchases both online and in-store. The brand turned to Shopkick to influence purchase behavior at home, online, and in-store without the use of coupons or discounts.

Shopkick at Home & On the Go

Shopkick’s always-on mobile commerce offering allowed the pet supply company to engage shoppers at home and drive consistent online sales. Through incremental, multifaceted digital marketing campaigns (including branded emails, in-app messages, and push notifications) Shopkick highlighted reward earning opportunities and built intent to shop. By increasing reward incentives sporadically through these incremental campaigns, Shopkick grew demand exponentially and saw more than a 650% increase in orders over non-campaign days.

Shopkick In-Store & At Checkout

To drive in-store sales, Shopkick used branded in-app content to build pre-shop awareness and consideration, and to incentivize shoppers to visit Petco, PetSmart, or Target to earn rewards. In-store, Shopkick guided shoppers  directly to the featured pet products in-aisle, and used rewards to incentivize product engagement. By offering heightened rewards for making a purchase, Shopkick drove incremental, unplanned sales.

Results – Online

  • 653% average lift in online orders on promotional days
  • 326% average lift in gross merchandise sales (GMS) on promotional days

Results – In-Store

  • 5:1 Return on investment
  • 69% of purchases were unplanned
  • 20% scan to purchase conversion
  • 86K+ in-hand product engagementt A 

653%

Avg. lift in online orders on promotional days

5:1

ROI

69%

Of purchases were unplanned

Details

Goals

Build brand awareness

Drive omnichannel consumer engagement

Boost sales amongst existing and new customers

Retailer Distribution

National: Target, Petco, PetSmart

Products Used

Branded Lookbook, Promotional Units, In-Store Scans, Purchase Validation, Consumer Research Study, Digital Marketing Messaging (Email, IAM, PNS)

Leading Off-Price Department Store

A leading off-price department store partnered with Shopkick to drive foot traffic at a positive incremental profit

Campaign Goals

A leading off-price department store was looking for an innovative way to drive incremental foot traffic and increase sales. They were focused on both winning new customers and strengthening loyalty and shopping frequency amongst existing customers.

Shopkick Solution

Shopkick kept the retailer top of mind with shoppers at-home through contextually relevant branded lookbook content, high impact promo units, and videos in the Discover Tab. Shopkick’s location-based messaging and push notifications helped the retailer reach shoppers on-the-go, drive shopping intent, and encourage store visits. Shopkick drove incremental foot traffic, sales, and customer acquisition by awarding kicks for visiting, scanning products, and making in-store purchases. Shopkick’s proprietary data shows what goes on in-store, in real time, helping retailers identify who their customers are and fill gaps in the customer shopping journey.

Results

  • 3.2 million store trips driven (over 1,370 per store)
  • 28:1 ROI (+20% of spend returned in gift cards)
  • $78 million in sales driven (*46% in Linked Card sales)
  • 129 million content impressions delivered as added value

Visa Incrementality Study

*Oct. ’18 – July ’19
  • 54% share of total spend was incremental
  • 2.2% lift in spend over control group
  • 35% share of incremental spend was from existing customers
  • 65% share of incremental spend was from new customers

28:1

ROI

54%

of total spend was incremental

65%

of total spend was from new customers

Details

Goals

Build brand awareness

Drive foot traffic

Boost sales amongst existing and new customers

Retailer Distribution

National

Products Used

Branded Lookbook and Collection, Promo Units, Push Notifications, Purchase Validation, Visa Incrementality Study, Gift Card in Rewards mall

10 Work from Home Tips

With our current climate, many people have had to jump into working from home without having the opportunity to properly prepare emotionally, mentally, and physically. It’s safe to say, it’s a big shift all around! Understandably, you might feel as though you’re attempting to determine your new normal as you go. To help you create a work from home life you can grow to enjoy, we thought we would offer our top 10 work from home tips. For many of our Shopkick teams, working from home is part of our weekly routine. So, here’s how we get things done:

10 Work from Home Tips:

1. Keep Your Routine

If you had a morning routine you enjoyed before the quarantine went into effect, make sure to keep that going! If you like to get up and workout first thing, continue doing that. Maybe you look forward to drinking coffee and checking social media – keep it up! Routines help us to feel “normal”, and having that sense of normalcy will keep your productivity going throughout your day.

2. Get Dressed

Shopkickers, getting dressed it key! We know it’s tempting to stay in your pajamas all day because the option of going out is suddenly no longer a true possibility. But, getting dressed will likely make you feel more alert and ready to tackle your day. Again, this also relates to the above of creating and continuing your routine – getting dressed will likely make you feel better. And, for that reason, it’s worth it!

3. Explain Your Work to Family

Working from home can feel tricky, especially if you’re home with kids, other family members, or partners who aren’t joining you by working from home. Your loved ones might spot you and think because you’re also home, you’re free to spend time together. So, set work from home boundaries. Maybe your signal to be interrupted is an open door, or perhaps you step away to enjoy a snack or lunch together. Reminding those you love and who also love you that you’re still working even though you’re home will help everyone to adjust through the transition.

4. Create Your Workspace

If you typically work in an office setting, you likely spend your days at your desk. However, the options will likely feel endless at home. Decide where you would like to work, but don’t feel limited in your options. If you have a desk at home and you enjoy working there, go for it. But, if you would prefer to work from your table or living room, that’s fine too. As a general note: kitchen counters, especially those that have bar height counters can serve as excellent standing desks. Move around your house! It may help your productivity and inspiration.

5. Soak in the Sun

We’ve all woken up to a rainy day and felt like going back to sleep. Working without natural light in sight has the ability to make you feel tired before you begin, so work where you can see the sun. Natural light helps us to feel energized, and working by a window also offers the opportunity to enjoy a nice view and even catch a glimpse of people walking outside.

6. Don’t Snack

One of the top questions many people ask when they’re first starting to work from home is how to avoid snacking. The answer is simple and complicated at the same time: don’t do it! To go back to the first point we mentioned about keeping a routine, keep your breakfast and lunch times intact throughout the day. This will help you to feel satisfied because you will already know when your next mealtime will occur. The other tip: choosing not to work from your kitchen (and the source of the snacks) will likely help if you feel like your willpower is in question.

7. Socialize

The biggest complaint many have to offer about working from home is the lack of socialization. You likely went from eating lunch with coworkers and attending in person meetings throughout the day to being by yourself for hours on end. So, make it a point to meet with coworkers for meetings, meals, and even post-work cocktails over Zoom and Google Hangout. If you’re leading work meetings, start things off by asking everyone round table style how they’re doing. A quick catch up has the ability to remind everyone that though you’re not all physically together, you’re still equally as connected virtually.

8. Go for a Walk

It’s easy to not even realize how many steps you take walking to and from your car into work and throughout your workplace during the day until you’re at home without the need to move around as much. So, get outside! Take a walk in the morning before you start working, plan to walk again after lunch, and consider taking another walk at the end of your day. Use this time to listen to music, an audiobook, or a podcast. You’ll feel refreshed and energized to keep going, and you’ll get your steps in.

9. Log Off

When you’re working from home, you’re likely working from your computer, which is now just feet or a few rooms away from you at all times. The temptation to work at odd times or to keep working into the night is definitely there. But, if you typically walk away from work when you work in-person, keep that up! The best way to make sure this happens is to sign out of all of the apps and programs you use rather than keeping them open on your desktop. Knowing you have to login oftentimes provides enough of a barrier to keep you from continuing to work.

10. Plan Your Evening

The other thing that will help you to sign off from work and feel as though you still have separation between your personal and professional lives is to make plans during the evening. Schedule a call with friends, let your family know you want to have a movie night together, remember to watch your favorite TV shows, workout virtually, make dinner, catch up on chores, etc. Knowing you have things to do will make you feel encouraged to use your time well during the day so you can rest at night.

Do you work from home? What do you find helps you to embrace it? Let us know on Facebook!

Retailers + Visa Decision Sciences

Driving incremental sales, new customer acquisition and increased loyalty for retailers

Campaign Goals

Shopkick’s retail partners wanted to measure the incrementality of the Shopkick program.  They wanted to know of the sales, transactions and customers that Shopkick was driving, how many would NOT have occurred without the Shopkick program.  Visa Decision Sciences measured program incrementality for individual retailers, as well as incrementality for the Shopkick platform as a whole, both across all merchants and specifically within verticals such as department stores, specialty stores, and electronics/big box.

Shopkick Solution

Users enrolled in Visa’s card-linked offers program, whereby they earned kicks for purchases made with a linked credit card at participating merchants.  Visa was then able to measure incrementality based on spend behavior through a highly sophisticated twinning methodology. Visa looks at user spend in the prior 12 months to signing up for Shopkick, finds that person’s ”twin” based on over 250 variables, and then looks at spend for the user and their twin after the user has enrolled in the card linked offers program through Shopkick.

Results

The findings are that Shopkick is a highly incremental program for Shopkick retail partners as a whole and these results stand true across different retail verticals. 57% of all sales driven by Shopkick are incremental.  That incremental spend is driven by new customer acquisition as well as increased loyalty of existing customers. 55% of department store sales are incremental, 49% of electronics/big box stores sales are incremental and 67% of specialty store sales driven by Shopkick are incremental.  

57%

Sales driven by Shopkick are incremental

73%

of incremental sales are NEW customers

27%

of incremental sales are increased LOYALTY of existing customers

Details

Goals

Drive Incremental Sales

Drive Customer Acquisition

Drive Increased Loyalty of Existing Customers

Retailer Distribution

Department Stores Specialty Stores

Electronics/Big Box

Products Used

Kicks for Purchases

Leading Children’s Apparel Retailer

A leading children's apparel retailer partnered with Shopkick to drive incremental foot traffic and sales

Campaign Goals

A leading children’s apparel retailer was looking for an innovative way to bridge the gap between their digital and physical shopping channels, drive repeat visits and purchases amongst existing customers, and reach a new audience of shoppers. 

Shopkick Solution

Shopkick kept the retailer top of mind with shoppers at-home through contextually relevant branded lookbook content, high-impact promo units, and videos in the Discover Tab. Shopkick’s location-based messaging and push notifications helped the retailer reach shoppers on-the-go, drive shopping intent, and encourage store visits. Shopkick drove incremental foot traffic, sales, and customer acquisition by awarding kicks for visiting, scanning products, and making in-store purchases. Shopkick’s proprietary data shows what goes on in-store, in real time, helping retailers identify who their customers are and fill gaps in the customer shopping journey.

Results

  • 2 million store trips driven (289K incremental)
  • $15.1M sales-driven (over 27% YoY)
  • 16.5:1 ROI (*$27.5K returned in gift cards)
  • 242M content impressions delivered as added value

Visa Incrementality Study

*July ’18 – Jan ’19
  • 84% share of total spend was incremental
  • 43% lift in spend over control group
  • 15% share of incremental spend for existing customers
  • 85% share of incremental spend for new customers

16.5:1

ROI

$15.1M

sales driven

85%

of total spend was from new customers

Details

Goals

Build brand awareness

Drive foot traffic

Boost sales amongst existing and new customers

Retailer Distribution

National

Products Used

Branded Lookbook and Collection, Promo Units, Push Notifications, Purchase Validation, Visa Incrementality Study, Gift Card in Rewards mall