How to leverage in-store digital marketing to boost sales
In-store digital marketing in 2020 looks very different than in-store digital marketing even five years ago.
How to create product awareness on the path to purchase
Technology has greatly changed the standard path to purchase model over the years.
3 steps to a successful integrated retail strategy
Aligning the in-store experience with online and mobile channels should be a priority for every retailer.
3 effective experiential marketing ideas for building brand awareness
There are many experiential marketing ideas that can be used in retail but the most effective will be those that engage customers while also increasing brand awareness. By leveraging experiential marketing, you can encourage shoppers to participate in a branded experience worth remembering, sharing, and evangelizing.
Why personalization in retail is a must when growing engagement
The average American is exposed to an estimated 4,000 to 10,000 ads per day. At some point, it’s intrinsic to subconsciously screen for messages that spark a personal interest and filter out those that aren’t
Partner with a customer loyalty rewards app to boost affinity
Brands and retailers understand the importance of retaining loyal customers, especially when it’s been proven that it’s more cost-effective to retain customers than it is to acquire new ones.
How to create an effective omnichannel retail shopping experience
The digital and physical retail worlds have often been thought of as competing interests.
How to take advantage of mobile commerce in retail
Brands and retailers looking to take advantage of mobile commerce in retail should consider exactly how consumers have incorporated mobile devices into almost every part of the typical shopping trip.
4 ways to improve the retail customer experience to encourage loyalty
In almost every situation, a bad experience deters one from placing themselves in a similar situation in the future; this is especially true in retail. If a customer finds that a particular retail experience causes them an inconvenience, they aren’t likely to return to make a purchase. In fact, 33% of Americans say they’ll consider switching to another brand or retailer after just a single instance of poor service.
Learn how to increase sales in the grocery store
With increasing competition from home delivery meal kits and online grocers, brands are wondering how to increase sales in grocery stores.
Shopkick and Joy of Mom Partner to Give Modern Moms What They Really Want
Members of the motherhood mecca will receive exclusive experiences, provide product feedback, and curate content for moms, by moms.