Digital’s impact on in-store shopping: How CPG brands can use it to their advantage
Brands are starting to recognize digital’s impact on in-store shopping.
How shoppers are using mobile apps to shop in-store
Shoppers using mobile in-store tend to do so to gain product or location information.
An app-based product launch: How to successfully leverage digital marketing
There are three critical issues brands should focus on with a product launch: how to reach consumers; how to get them to share the brand’s message; and finally, how to get them to the store to buy their product.
The 3 top benefits of video marketing to in-store shoppers
Most marketers are well aware of the benefits of video marketing in general but are less versed in its potential in the store.
How to host digital product launch events that engage new audiences
Hosting product launch events online can help boost awareness of a new product.
How consumers shop differently today in the era of the app
If you want to see how consumers shop differently today just take a look at your smartphone.
The effective app-based product launch strategy brands should know
The number one goal of a product launch strategy is to get the product in the consumer’s hand, literally, which typically leads to a sale.
The augmented reality marketing strategy trending in 2018
A strong augmented reality marketing strategy doesn’t depend on the consumer having expensive equipment to enjoy.
Three New Product Marketing Strategies: How to Plan for Success
To be successful in today’s highly competitive CPG industry, brands should develop new product marketing strategies that work in an ever-changing environment.
Buzz building ideas for a product launch with impact
When looking for ideas for a product launch, brands have come up with many innovative ways to get attention.
Three video advertising benefits for brands competing in the digital space
Video advertising benefits CPG brands by making them more discoverable in the digital space.