Year: 2018

Cool grocery coupon apps for Android for shopping-averse dads

Posted on by Kick Writers

My dad is kind of one of those old-school dads who, these days, I think only is represented in the movies and on TV. When I was growing up he always had his favorite recliner, he never missed watching his favorite football team’s big game, and he used to get lost like a little kid whenever he had to do the grocery shopping for us.

the grocery coupon app android lovers needHe’s retired now, and we’ve had a few good laughs at how shopping-averse he used to be, and how he just couldn’t seem to ever find what we were looking for in those aisles, no matter how clearly labeled they were. Luckily, I think the dads in my generation are a bit more savvy about shopping, even if a few guys I know are just as shopping-averse. But they all agree  that there’s nothing like finding the lowest prices. That’s why today I want to share some tips about grocery coupon apps for Android.

These are apps that bring some serious savings to the shopping process. Some of them are, surprisingly, a lot of fun to use, turning trips to the grocery store into a hunt for points you can redeem for savings and rewards. So, what’s the best grocery coupon app, Android aficionados? Let me tell you about some that are super valuable.

Grocery Coupon Apps for Android

Android apps that make you money while you shop are a relatively new development, so before we get into my favorites, let’s talk about how the best retail and grocery coupon apps for Android work.

Basically, the best grocery coupon app—Android or iPhone compatible—gives you points for the things you do when you’re out shopping already, like scanning barcodes to get more info, making purchases, and even walking into the actual brick-and-mortar stores. For the online crowd, some of these apps give you points for that kind of shopping, too. Here, however, you get points for visiting online stores, watching videos about certain products, and, of course, making purchases.

There are also grocery coupon apps for Android that function more like traditional coupons. These apps give you a certain dollar amount or percentage off at the register. Either way—whether you get points and rewards or use digital coupons—you really can’t go wrong. When you’re done with all that shopping that you’re averse to, you’ll still have accrued some serious savings, and that always feels good.

The Best Grocery Coupon App: Androids and iPhones Make Shopping Easier

To be totally honest, I don’t really love grocery shopping, so I’m the type of shopper who gets in and out of a store as fast as possible. Shopping feels like an obstacle between me and my priorities, although I can tell you that I like it a whole lot more now that I’ve discovered that I can make money shopping using free Android and iPhone apps.

There are actually three grocery coupon apps that I especially like:

  • Coupon Cactus: Coupon Cactus is a lot like those old paper coupons (which my dad never even tried to use): You get certain discounts on certain items at certain stores. The big difference is here you can do it online, too. Your savings sometimes adds up to a percentage of the total price—generally up to 30%—or to a set amount, like $2 off a featured product. Once you those savings reach $10 or more, you can cash out via PayPal, or get a check issued on a quarterly basis.
  • SavingStar: SavingStar is another digital coupon app that pays users to shop at grocery and drugstores. What’s really cool is that more than 60,000 stores are part of SavingStar, and overall they represent more than 100 retail chains. It’s generally free to use, but beware: If an account is inactive for 180 straight days, they will charge a fee of $3.99. To take advantage of SavingStar, users either link their existing store loyalty cards to the app or submit receipts after they make purchases. The savings add up until the user can eventually cash out through PayPal, Upromise, or in the form of Starbucks, iTunes, or AMC Theatre gift codes. Again, I’m a PayPal guy, but sometimes I’ll go with AMC Theatre if there’s a new Marvel movie coming out that I want to catch.
  • Shopkick: My favorite shopping rewards app is, hands down, Shopkick. It’s also the one I recommend to my dad friends who dislike shopping. This app gives users points—called kicks—for the kind of shopping they would be doing anyway, like making purchases, scanning barcodes of items, and even just walking into some favorite stores. How it works is incredibly simple, too, which you’d know is a good thing if you’d ever met my friends.
    To put it simply, I’m a fan. Basically, Shopkick turns shopping into an actual game, like a scavenger hunt, and it’s really social. They keep a great community vibe on their social media, and users get awarded kicks when they refer friends who sign up. Users trade in kicks and get paid in gift cards to the stores they love to shop, or where they love to splurge—say on a quick cup of joe at Starbucks.

Those are, in my humble opinion, the best grocery coupon apps for Android. I should point out though that all of these work on iPhone, too. So, whether you’re a dad who doesn’t like going to the store (like mine), or one who actually enjoys shopping but would like to up your savings game, Shopkick is the app I would most strongly recommend. It has that perfect balance of great savings and fun, which turns shopping from a hassle into something you can actually look forward to, even if just a tiny bit.

Ready to get in on some of the best grocery coupon apps for iPhone and Android? Download Shopkick for free and join a community of loyal Shopkickers who’ve already discovered the rewards of shopping with us!

And, if you love using your smartphone to stay up on social media, join us on Facebook, Twitter, and Instagram for daily shopping inspiration.

Image courtesy Jale Ibrak

Webinar: eBay, Button & Shopkick on the power of mobile commerce

Posted on by Kick Writers

Mobile commerce is skyrocketing. Shoppers are gravitating toward the rapidly growing channel through all stages of the journey, and are expecting relevant and personal experiences.

We’re teaming up with eBay and Button to share first party data to help retailers and brands identify where to focus their attention to reach today’s consumer. Join us for insights on mobile — today’s fastest growing channel, and a map for success in our omnichannel shopping environment.

Just some of the topics we’ll cover include:

  • Mobile matters: why apps are leading the charge, where the industry is headed, and what actually converts among consumers on mobile
  • Real-time is key: tracking and reacting to shopper behavior across environments, stores and platforms is critical
  • The importance of partnerships in understanding and responding to today’s fragmented shopping experience
  • A case study on how eBay, Button and Shopkick uncovered a new audience and drove incremental mCommerce sales

When: March 8, 11am PT / 2pm ET

Reserve your spot now

Mobile app marketing: strategies to generate the highest ROI

Posted on by Kick Writers

Mobile app marketing: strategies to generate the highest ROI

Mobile app marketing is a growing way for companies to reach out to consumers at the right time. Consumers spend about five hours a day on mobile devices, which makes mobile a prime place to share information about your products or services. However, mobile app-based marketing does have its limitations. A major part of mobile app marketing success is driven by adoption. People have to use, and like, your app in order for it to provide a significant ROI.

That use is probably the biggest barrier to unlocking the full potential of your app. You need to think of mobile app marketing as a marathon, not a sprint. If you expect to eventually usher users through the sales funnel, you must be prepared to continuously engage with them. Generating the highest ROI in mobile app marketing requires gaining the user’s trust with a feature-driven app so that they’ll come to your business when they’re ready to make a purchase.

Increasing Opting-In by Offering Better Apps

Mobile app marketing is unique as it gives the consumer a lot of control. They must agree to let you run your app on their phone and give you permission to access their information for advertisements targeted to them. Considering that about 65% of consumers skip online ads, you need to offer more content than ads. You need to give consumers a reason to opt-in. Some reasons consumers may choose an app is because it is:

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Targeted:

Nix the scattershot and go for a targeted audience. Because 86% of marketers report that personalization improves conversion, target those users who best match your ideal consumer when offering an app to users.

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Useful:

Users need to get something out of an app, whether that’s information, rewards, or entertainment. No one is going to download an app that just shows ads and provides nothing in return.

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Technologically sound:

A full 44% of users will delete an app immediately if it freezes, glitches, or causes any issues with their phone, and 96% said they would write a bad review. Your app can offer the best rewards in the world and tightly target the right demographic, but that won’t mean anything if user experience is poor.

Your opt-ins act as the initial user base for your app. They will be the ones who leave reviews and get others to try out your app. That means you need to target the right groups in your initial app offering and ensure that they see the value in using it. Opt-ins alone, however, aren’t enough. You also need to get those users to engage with the app regularly.

Encouraging Regular Use of Your Mobile App

While a high adoption number is good, it’s only useful if your average daily user figure is equally high. It doesn’t matter if you have 10,000 downloads if only one person uses the app on a regular basis. That’s why one-off app campaigns—where you offer a coupon or discount for downloading your app—don’t work. The user simply downloads the app long enough to get the deal and then never opens it again. Give the user a reason to keep engaging with your app on their mobile device.

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Use strategically timed reminders:

It’s possible for consumers to forget they have an app installed, which is why yours should offer occasional reminders that it’s available and useful. Think of the case with the Shopkick shopping rewards app. When a user is near a store that offers rewards for walking in or scanning products, they get a notification that they are near an opportunity to receive a rewards. This drives them to open the app and use it in-store.

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Make it fun:

Gamification is the key to getting your customers to use the app regularly. There needs to be a fun component to the app that encourages users to interact with it on a regular basis.

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Offer a challenge:

If you choose an app designed to offer rewards or discounts, you need to strike a balance between making it too easy to gain rewards and too hard. If it’s too easy, the user gets bored; too hard and they get frustrated. Allowing users to collect rewards points is a strategy that works because it doesn’t immediately give them something, yet still acknowledges their use and rewards that good behavior.

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Don’t be disruptive:

While most successful apps incorporate reminder notifications, you need to be careful about how often these are sent. If consumers get too many notifications, they will view the app as disruptive and uninstall it. Aim for just one notification per event, like when a customer enters a location or approaches a participating product.

Having a highly-engaged user base is a good sign that your app is resonating with consumers. On top of that, those regular users could help you to increase adoption by evangelizing your app.

Engaging Existing Users for Growth

Your users can be your app’s best advertisers. Sharing their experiences with your app can encourage their followers on social media and other sites to try it out. You can incentivize these users to get them to share your app a number of ways:

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Offer referral bonuses:

Any time one of your users gets someone else to download the app, you can offer them a bonus of some kind, in the form of rewards points, premium features, or discounts.

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Create social media events:

You can use social media to encourage users to share information about events that happen within your app, whether that’s sales and promotions or Easter eggs. You can use such events as an opportunity for users to gain referral bonuses or even be entered into a lottery for free points.

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Recognize your most influential users:

Your most influential users act as advocates and brand ambassadors and encourage others to use your app. Find a way to recognize these users, whether it’s a shout out on social media or a discount or deal curated just for them.

Encourage your current users to share their experiences with your app—both good and bad—so you can see what drives people to download and use it. This works to spread word-of-mouth about your app while also creating a customer connection that you can build on to eventually usher users through the sales funnel.

Taking a Feature-First Approach to Mobile App Marketing

Most mCommerce apps typically focus on getting consumers to purchase items on mobile, but for some retailers, that’s not the primary goal of their app. Instead, the app is more focused on improving the in-store experience. In fact, retailers who use mobile apps to improve in-store retail experiences could see up to 146% sales growth in 2018.

Sephora’s is a good example of an app that’s focused on functionality rather than exclusively mobile commerce. The Sephora Virtual Artist app allows users to virtually “try on” products, even with little to no makeup experience. Once the user finds something they like, they can then see what products were used and buy them either online or in-store.

Sephora’s app is a good example of how to take an experience-first approach rather than focus solely on the mobile commerce part of the sale. mCommerce is part of the app—not the entire app in and of itself. That means that individuals who may never have considered buying anything at Sephora—like someone who has never used its makeup—can become familiar with the company. They come to rely on it for makeup advice. When it comes time to buy, those individuals are far more likely to go to Sephora to make their purchase.

The utility-first approach to mobile app marketing can increase brand awareness and credibility among new audiences. It also helps retailers and brands stand out over those that use their apps solely as an mCommerce platform. Of course, as mCommerce becomes increasingly desirable to customers, brands and retailers also need to make sure their mobile purchasing experience is optimized.,  One way to gain the best of both worlds—pleasing existing customers and gaining new ones—is to work with a third-party app provider to reach out to a new market segment.

Offering a Third-Party App to Your Customers

One way that a retailer can maintain its existing app while reaching out to new customers is through a third-party app, like a shopping app. Shopping apps offer a lot of benefits for building new customer relationships.

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Reach new market segments:

When a retailer partners with a third-party shopping app, they are more likely to reach market segments they haven’t reached before. Think of it this way: Someone who has the “Mike’s Grocery Store” app on their phone is already an existing Mike’s Grocery Store customer. They’ve heard of Mike’s and are already familiar with its offerings. However, someone on a shopping app may not have heard of Mike’s Grocery Store—until they see an offer from Mike’s within the shopping app they already use. Suddenly, their curiosity about the retailer is piqued.

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Increased value from existing customers:

Shopping apps are able to incentivize behaviors such as increased basket size and visit frequency from existing customers, making them more valuable and loyal.

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Reduce reliance on discounts:

Some of the best shopping apps are rewards points driven. That means that users must save up their points before they can cash them in for a deal, which encourages regular, ongoing use of the app. Discounts, on the other hand, train shoppers to buy on price, rather than brand affinity.

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Use multiple marketing methods:

Users of shopping apps can often participate in those apps a number of ways, from finding products in-store to watching videos or shopping online.

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Encourage extended use with variety:

Unlike retailer specific apps, shopping apps offer a variety of products and services. Users can look for groceries, find clothing, seek out services, and find nearby restaurants all from one app. When the app offers a wide range of features, usage increases.

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Leverage timely notifications:

A user of a retailer-specific app is going to open it only when they want to buy something, then they close the app. A shopping app is different because it can proactively reach out to the consumer when they’re near a location. For example, if a consumer is walking past a drugstore, they can be reached with a notification to alert them that rewards are available in-store, either for visiting or engaging with a specific product.  

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Adapt for offline and online shopping:

When most people think of a retailer-specific app, they’re generally thinking of mCommerce. That puts them in a mindset that they’re going to buy online rather than go to a brick-and-mortar location. However, a shopping app can be useful for driving consumers to brick-and-mortar locations or it can be used to encourage an mCommerce visit.

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Cater to regular shoppers:

Shopping apps are designed specifically for people who shop regularly. In most households, one person is responsible for picking up groceries and other necessities. Shopping apps reach out to these individuals specifically, meaning that your company is reaching the decision maker in the household when they are in the shopping mindset.

Partnering with a third-party app can help close gaps in your mobile app marketing campaign, supporting your mCommerce initiatives, and helping you reach a new market of users without offering costly discounts. It can be used to reach people at the right time, in today’s seemingly endless shopping aisle, preparing to make a purchase decision.

A good shopping app can provide you with highly-engaged active users who have already opted to receive retailer messages. It provides a platform that consumers want to use by taking a feature-first approach to mobile marketing. These apps encompass all the mobile app marketing strategies that will offer you the highest ROI.

Shopkick can help you reach new customers by driving traffic and product engagement both in-store and online. To learn more, contact us.

Posted in b2c

Free smartphone coupon apps for fast food connoisseurs

Posted on by Kick Writers

There is one love that’s been with me my entire life: fast food. Whether I’m at the airport or just grabbing a quick bite on the go, fast food for me is comfort food, and it’s convenient and, well, I could go on and on.

Now, over the years my fast food palate has gotten a bit more refined (I realize how that sounds.) When I was a kid I was all about the burgers and fries, but these days I’m pretty open to new things, from burrito bowls to grab-and-go sushi from high-end supermarkets. The only thing is, at a certain point, the fancier stuff starts to add up. Don’t worry, though! There’s a way to keep this from hurting your wallet, and you can easily download it with your smartphone. I am talking, of course, about using a coupon app for fast food.

I’ve talked in the past about how retail shopping apps save money, but today I want to shift gears and apply the same lens to tech that helps you get savings when you purchase fast food. I know I’m not the only one out there who loves to grab a quick bite on the go, just like I know I’m not the only one who would enjoy saving money when I do! So, with all that in mind, let’s take a look at the best free smartphone coupon apps for fast food connoisseurs!

The Basics: Using Coupon Apps for Fast Food

In case you aren’t familiar, coupon apps for fast food are, obviously, apps you download to a mobile device—generally a tablet or a phone because, let’s face it, you’re not going to be hauling your computer out at the drive-thru. The point of fast food is the speed and convenience, and, I don’t know about you, but I’m pretty much always in a hurry when I eat it.

Anyway, once you have the app, the easiest way for me to explain how to use it is by comparing it to the many apps out there that make it easier to get cash back on groceries or other purchases like electronics or clothing. These apps, the ones I use anyway, are all basically split into two groups: couponing apps and shopping rewards apps.

Coupon Apps for Fast Food Discounts

Apps like Coupon Sherpa, Valpak, or GeoQpons offer discounted prices meant to entice you to go to certain restaurants. The way they distribute these deals may work differently from app to app. Coupon Sherpa, for example, has a list of promo codes or print out coupons for you to browse, while GeoQpons sends you alerts about deals based on your location. Regardless, the basics are the same: these are apps that let you pay lower prices at time of checkout, saving you money on fast food that way.

Rewards-based Apps for Fast Food Discounts

These are apps that generally award you points for doing the things you normally do at a fast food restaurant, like making purchases. Some of them even give you points for walking through the door! Then, when you save up enough points, you can trade them in for gift cards to your favorite restaurants, or even to your favorite retail and electronic stores. What’s really cool about these apps is that you can generally use them in tandem with the couponing apps. You don’t have to know anything about tech to figure out that using multiple apps will net you more savings than using just one.  

Making the Most of Your Coupon App for Fast Food

The best way to make the most of your coupon app for fast food is to pair it with one of my favorite rewards apps: Shopkick. Shopkick is one of those apps that I mentioned above that starts giving you points as soon as you step inside a restaurant, or, in the case of some stores, pull up to the drive-thru. How it works is that you get points for doing these things, and then you can trade those points in for gift cards.

The best way to make the most of your coupon app for fast food is to pair it with one of my favorite rewards apps: Shopkick.

This is actually ideal for someone like me, who always feels like he’s somehow cheating or splurging when he buys fast food. To be honest, paying for it with a gift card takes a lot of the sting off. Hey, I’m not saying it makes sense, just that it makes me feel way less guilty, and that’s a good thing! I also like how using Shopkick is like a game. I’m personally a big Xbox and fantasy football guy, so Shopkick’s system of awarding points really helps me to stay engaged. The other coupon apps for fast food are great and all, but a lot of times I’m liable to just forget they exist. Not with Shopkick.

So, there you have it, an informational look at the best coupon apps for fast food, plus a little bit about my personal favorite. Whether you eat fast food often, find it a guilty pleasure, or indulge because you’re in a hurry or it’s the closest options, these coupon apps make fast food even cheaper. Ultimately, that’s money you can turn around on your gym membership, so you can sweat your burrito off!

Get to know one of the best apps for fast food discounts—and for tons of other products, too. Download Shopkick’s free app today and join a community of loyal Shopkickers who’ve already discovered how much you can earn with the help of a free shopping sidekick.

And, if you’re on social media catching up with friends, be sure to also join Shopkick on Facebook, Twitter, and Instagram for a little daily fun and inspiration.

Photo courtesy Ruslan Sitarchuk.

The top apps for making cash to bolster your budget

Posted on by Kick Writers

There are some things in the world that are mighty and bottomless. Okay, okay, mostly I’m referring to the stomachs of the three growing boys at home. I swear, as soon as I get home with groceries, they pounce and before I know it, half of what I’ve just bought is gone!

the top apps for making cashYes, it really is a never-ending battle to keep these awesome little guys fed, whether it be with cereal or sandwiches or even ice cream! This means my need to find ways to save on groceries is also mighty and bottomless, which is why I think I’ve become such an expert on the top apps for making cash to bolster your budget—including some of my all-time faves, like those that pay you to grocery shop.

If I were to graph it, you’d probably see that my knowledge of these apps is directly proportional to my boys’ heights. Too funny! Anyway, thanks to all this research and knowledge, I’ve been saving quite a bit of money on grocery shopping, shopping at other stores, and even on workouts! Today, I’d like to share this knowledge with you. After all, I know I’m not the only one with growing kids at home.

Top Apps for Making Cash No. 1: Pact

To properly make a weekly grocery run that can feed growing kids, you need to be in shape. You need to be able to bend down and get the cereal from the lowest shelves, to carry a near-infinite stack of canned goods, and to haul bag after bag of groceries in from the car. You know, if the guys are really into a video game, they aren’t going to come out and help!

This is part of the reason Pact easily makes my list of top apps for making cash. Pact works by giving you cash for achieving your fitness goals. You just download the app on your device, make a pact with it to exercise more or eat healthily, and then you use the app to track your goals, earning on average between $0.30 and $5.00 every week for achieving your goals. The app also keeps you honest by making you verify your activities through GPS, photos, and other services. It’s really great!

Top Apps for Making Cash No. 2: AppTrailers

A proper grocery trip that brings home enough food to (briefly) satisfy the stomachs of a trio of growing boys tends to take a long time. I, however, have found a way to maximize my efficiency by using one of the top apps for making cash when I’m out in the aisles.

The one I’m talking about now is called AppTrailers, and what it does is pay you to watch trailers about new apps. Each of those trailers takes about 30 seconds. I usually set my phone on my cart next to grocery my list and watch these as I navigate the aisles. I’m also a big fan of watching when I’m at my gym on the treadmill. For each trailer I watch, I get 500 points, which is equivalent to $0.50. I can then redeem points for gift cards or cash via PayPal. We’ve talked about this in the past but using multiple apps really is the best way to up your shopping game!

Top Apps for Making Cash No. 3: Shopkick

The third and final app on my list today also happens to be the most effective—and my all-time favorite among the top apps for making cash. It’s an app called Shopkick and, to be frank, I just absolutely love it! How it works is pretty simple: Shopkick gives you points for your normal everyday shopping activities, including walking into stores, scanning the barcodes on certain items for more information, and, of course, making purchases. If you’re shopping online, it also gives you points for visiting certain online stores, watching videos about certain products, and, once again, making purchases.

You can trade these points in for gift cards to all your favorite stores, including places like Target and Walmart, which are both great spots to get your boys food and the school supplies they’re always waiting until the last minute to let you know that they need. I’ve been using Shopkick for a while now, and it’s honestly saved me more than I can even count! Especially given the amount of food it takes to feed my guys.

I’ve been using Shopkick for a while now, and it’s honestly saved me more than I can even count!

Even before I had my kids, I was always looking for ways to squeeze some more bucks out of my budget. Years ago, I did this through things like paper coupons and savings club cards. Nowadays, I can do it just by pressing a few buttons on my phone. So, whether or not you have three boys at home, all of these top apps for making cash are great options for saving money.

The only real challenge, to be perfectly honest, is remembering to use these apps, and sticking with them. This isn’t really a problem when it comes to Shopkick because it turns every trip online or down the aisles into a fun little hunt for points—not unlike the ways my boys scavenge in my cabinets for food. Just kidding … sorta!

Learn how you too can get paid to grocery shop with one of the top apps for making cash. Download Shopkick’s free app and get ready to be wowed. Welcome to the fun, Shopkicker!

If you’re as social media savvy as you are shopping savvy, join us on Facebook, Twitter, and Instagram for daily shopping fun.

Image courtesy Wavebreak Media Ltd

Counting Cupids: Shopkick Valentine’s Day Stats!

Posted on by Kick Writers

We polled over 11,000 of our Shopkick users to find out what they had in the works for the big Day of Love this year. See what we found out below!

Men Know Their Expectations This Year

40% of Men, compared to only 31% of Women, believe it’s “very important” to give a gift this Valentine’s Day. What’s more, they plan on outspending women 2:1. Men have an average of $207.60 earmarked for their significant other, while women are only looking at spending an average of $89.54 on their loved ones. But ladies, you’re off the hook, as over half of men (55%) don’t find it important at all to receive a gift this year.

 

Moms Still Wanna Have Fun

Over half of respondents (55%) said they are even more excited about Valentine’s Day since becoming a parent. Whether it’s candy, arts & crafts, or valentines for the whole classroom, parents will be rolling their sleeves up, and spending an average of $44.39 to spoil their kids this season.

 

Hopelessly in Love With You

Overall, over 75% of respondents (including three-quarters of men!) consider themselves “romantic.” While 44% of these self-proclaimed romantics start planning Valentine’s Day a full month out, the remaining 25% of Valentine’s Day scrooges cut it close, with over 50% waiting until the day before or the day-of to start their planning!

 

Need Some V-Day Inspiration?

Check Shopkick for a roundup of our favorite Valentine’s Day gifts you can get kicks for. Whoever said you don’t get when you give? Don’t have the app? Download here to start earning free gift cards for your shopping today!

How will you be celebrating Valentine’s this year Shopkickers?

Posted in b2c

Valentine’s Day Shopping Habits: Survey Results

Posted on by Kick Writers

It’s that time of year again, when kids bring valentines to school, romantics make grand gestures and the flower and chocolate businesses boom. We’ve polled Shopkick users to find out what kind of gift giving they are planning this year, and how gender, family, and age come into play.

According to our survey, men are spending more than twice as much as women: an average of $207.60 on their significant other and $70.24 on their children. On the other half of the heart, women plan to spend $89.54 on their sweeties and $40.30 on the little ones.

Some more key insights on Valentine’s day shopper behavior include:

  • Guys are more giving: More men (40 percent) than women (31 percent) believe it’s “very important” to give a Valentine’s Day gift
  • But most don’t care about getting in return: Fifty-five percent of men don’t find it at all important to receive a gift, and not many of either gender find it very important; only 17 percent of women and 11 percent of men
  • Getting crafty: Women are more likely than men to make a gift (15 percent vs. 7 percent) or give experiences (16 percent vs. 10 percent)
  • Tried and true: The most popular gifts are the traditional dinner out (27 percent) or flowers and chocolate (21 percent)

And finally, despite the reports that having children kills romance, mom and dad still plan to celebrate Valentine’s Day. Seventy-six percent of parents consider themselves romantic and 38 percent start planning the big day a month in advance; 55 percent are more excited about Valentine’s Day since becoming a parent.

Wishing all of our partners and friends a very happy V-day!