Marketing

Americans’ Shopping Habits Have Changed Due to Rising Prices and Stock Shortages

b2b, CPG, Customer Loyalty & Rewards, Marketing, Omnichannel, Research, Retail /

82 percent of consumers have noticed price increases on everyday essentials; 81 percent say it has affected the way they shop. Over the past year, consumers have been faced with significant supply chain issues and massive inflation, directly impacting the way they shop. In fact, 81 percent of consumers are now more likely to wait […]

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What Do Consumers Want In 2022? Retail Analysts Reveal Shifting Behaviour

b2b, Customer Loyalty & Rewards, eCommerce, Marketing, Omnichannel, Retail /

What do consumers want in 2022? New research examines how customers behaviour has shifted during the pandemic, and what this means for how retailers should interact with them. The past 18 months has reshaped the retail landscape and sent retail analysts into overdrive trying to understand how consumers behaviour has adapted and shifted during the pandemic. What was once

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Ignore the doomsayers – brand purpose still beats out bombardment

b2b, Brand Awareness, Customer Loyalty & Rewards, eCommerce, Marketing, Omnichannel, Retail /

On any given day, up to 10,000 discrete advertisements bombard consumers during their waking hours. Consumers – especially the youngest generations – are expecting more from these messages than just details about the latest seasonal sale. But this begs the question: is it possible for brands to prioritize purpose-driven initiatives without sacrificing business performance? These initiatives serve as an

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Three Ways The Future Retail Store Will Change

b2b, Customer Loyalty & Rewards, eCommerce, Marketing, Omnichannel, Retail /

The fundamental role and purpose of retail stores are changing. Digital transformation forced brick-and-mortar outlets to evolve as more of the path to purchase shifted online. Now, as e-commerce expands, retailers are reimagining the functionality of stores and tapping into digital tools to keep those stores relevant. Physical retail will remain the largest and most important channel for

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How To Seize The Opportunity Of In-Store Marketing And Promotions

b2b, Customer Loyalty & Rewards, Marketing, Omnichannel, Retail /

The past decade—and particularly the past two years—have seen exponential growth in the utility of digital tools for marketing teams to leverage. Audiences can now be targeted better, messaged more effectively, and, in the case of promotions and discounts, be smartly served optimized prices to motivate sales without sacrificing margins. At the end of the day, what all

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Majority of Americans are Shopping In-Store for Valentine’s Day Gifts

b2b, CPG, Customer Loyalty & Rewards, Marketing, Omnichannel, Retail /

Shopkick survey finds that 79 percent of consumers plan to make V-Day purchases at least a week before February 14.  It has been an unpredictable start to 2022, but that is not stopping Americans from enjoying Valentine’s Day. The majority of consumers (67 percent) plan to commemorate the special day by giving gifts, and many

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The 5 Biggest Shopping Trends For 2022

b2b, Customer Loyalty & Rewards, Marketing, News, Retail, Technology /

Based on the past almost two years of living through the peak and valleys of COVID, retailers have upped their game in terms of the shopper journey. Here are the top five trends that customers can expect when shopping in the new year: Trend 1: Physical stores remain a critical force for retail shopping While online commerce will exceed

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Is the fun ever coming back to holiday shopping?

b2b, eCommerce, Marketing, Omnichannel, Retail /

In terms of sales, last year was a much better holiday than most predicted. Tepid expectations for the season gave way to 8.3% growth, according to the National Retail Federation. But it wasn’t a particularly joyous season, with many concerned for the health and safety of their families as the pandemic raged across the U.S.,

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How physical retailers can attract today’s multichannel shopper

b2b, Marketing, Omnichannel, Retail /

For many consumers, omnichannel is taking new shape as the general perception of “online or instore” is growing to include new interaction options. And to thrive in this new era of retail, brands must take notice.  Contactless, buy online pickup in store, curbside, touchless — all of these innovations were on a slow drip until

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Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.