CPG brand marketing: Building a brand identity that fosters loyalty
The CPG industry has seen a number of dramatic shifts over the past decade, with the digitization of many aspects of daily life and the rise of high-quality, private label brands.
The CPG industry has seen a number of dramatic shifts over the past decade, with the digitization of many aspects of daily life and the rise of high-quality, private label brands.
By now we are all painfully aware of the cost difference between acquiring a new customer and keeping an existing one.
Consumer packaged goods (CPG) sit on shelves amid hundreds (or even thousands) of other products.
Technology has greatly changed the standard path to purchase model over the years.
By the end of 2020, 81% of retailers hope to have unified commerce platforms to enhance their omnichannel experiences.
In the past, retail competition consisted of legacy brands battling it out for in-store visibility—Coke vs. Pepsi, Kraft vs. Heinz, Kellogg’s vs. General Mills.
In pursuit of growth, companies can choose to focus their efforts on new customer acquisition or customer retention marketing strategies.
Studies have found that the cost of new customer acquisition has the potential to be five times greater than customer retention.
While many may lament the idea of ultimate shopping deal days like Prime Day, Cyber Monday, or Black Friday, shoppers still mobilize and purchase in droves during these special events.
Having a robust digital customer experience strategy is crucial to keeping up with consumer expectations.