CPG brand marketing: Building a brand identity that fosters loyalty
The CPG industry has seen a number of dramatic shifts over the past decade, with the digitization of many aspects of daily life and the rise of high-quality, private label brands.
New Customer Acquisition
Reaching a new audience: How to build customer loyalty in retail
By now we are all painfully aware of the cost difference between acquiring a new customer and keeping an existing one.
How CPG brands can benefit from an incentive-based marketing approach
Consumer packaged goods (CPG) sit on shelves amid hundreds (or even thousands) of other products.
How to create product awareness on the path to purchase
Technology has greatly changed the standard path to purchase model over the years.
Why in store customer engagement is crucial to landing a sale
By the end of 2020, 81% of retailers hope to have unified commerce platforms to enhance their omnichannel experiences.
In store visibility: How CPG brands can compete in a crowded market
In the past, retail competition consisted of legacy brands battling it out for in-store visibility—Coke vs. Pepsi, Kraft vs. Heinz, Kellogg’s vs. General Mills.
Why customer retention marketing strategies are important for brand loyalty
In pursuit of growth, companies can choose to focus their efforts on new customer acquisition or customer retention marketing strategies.
How to develop the best customer acquisition strategy for your brand
Studies have found that the cost of new customer acquisition has the potential to be five times greater than customer retention.
Black Friday marketing ideas: How to retain customers after the sales end
While many may lament the idea of ultimate shopping deal days like Prime Day, Cyber Monday, or Black Friday, shoppers still mobilize and purchase in droves during these special events.
How implementing a digital customer experience strategy could boost online sales
Having a robust digital customer experience strategy is crucial to keeping up with consumer expectations.