In-app advertising has proven effective for many brands and retailers, so why not close the loop with in-app shopping?Read more
How to leverage in-store digital marketing to boost sales
In-store digital marketing in 2020 looks very different than in-store digital marketing even five years ago.Read more
Why personalization in retail is a must when growing engagement
The average American is exposed to an estimated 4,000 to 10,000 ads per day. At some point, it’s intrinsic to subconsciously screen for messages that spark a personal interest and filter out those that aren’t relatable. Personalization is the key to locating the right demographic for particular products and brand messaging—and yet, so many brands […]Read more
How to take advantage of mobile commerce in retail
Brands and retailers looking to take advantage of mobile commerce in retail should consider exactly how consumers have incorporated mobile devices into almost every part of the typical shopping trip.Read more
How to build awareness of a new product with mobile marketing
If you’ve invested considerable time, effort, and finance into the development of a new product, it’s understandable that you can’t wait to show it off.Read more
How to drive brand awareness when it matters most
Branding—it’s your company’s first impression, that initial moment of attention, the way you gain a consumer’s purchase consideration.Read more
Exploring the advantages of mobile marketing in retail
With mobile being such an inextricable part of our daily lives, it’s no wonder the advantages of mobile marketing are abundant.Read more
10 tactics retailers are using to increase foot traffic
With the convenience that online shopping has provided for consumers, many retailers are left wondering if they should be expending more effort to increase foot traffic in the coming years.Read more
Learn how to shorten the consumer path to purchase with mobile
The consumer path to purchase is an important consideration for any retailer looking to reduce marketing costs, improve conversions, lower churn rates, and increase the bottom line.Read more
How to leverage experiential marketing to keep consumers engaged
Experiential marketing is more than an industry buzzword. It’s quickly becoming the way marketers build brand loyalty.Read more