Today’s consumers are no longer confined to sitting at home on a desktop computer when conducting research.Read more
Market share 101: How to gain market share in retail
Are you wondering how to gain market share in retail and build a successful retail empire?Read more
A new normal: Preparing for changes in consumer behavior post-COVID-19
Consumption habits have been deeply disrupted by the emergence of COVID-19, leaving shoppers and retailers with much uncertainty about the path ahead.Read more
Shopper marketing: How mobile technology is transforming shopper engagement
Shopper marketing is a broad term defined as last-minute efforts to influence a shopper’s behavior at the point of purchase.Read more
How to increase market share in retail with mobile marketing
Increasing market share can happen in one of two ways—either brands and retailers are “stealing” business from competitors or creating a new demand to increase the market along with share.Read more
Understanding how consumers interact with brands on the path to purchase
What makes a consumer purchase?Read more
Learn how to increase brand visibility in-store
These days, shoppers are entering stores armed with more information than ever before thanks to their mobile devices.Read more
Why a shopper’s in store mobile experience matters in retail
More than half (57%) of shoppers report having used a mobile shopping app while shopping in-store.Read more
In-app shopping: Understanding the influence and how to take advantage
In-app advertising has proven effective for many brands and retailers, so why not close the loop with in-app shopping?Read more
How to leverage in-store digital marketing to boost sales
In-store digital marketing in 2020 looks very different than in-store digital marketing even five years ago.Read more