If you’ve invested considerable time, effort, and finance into the development of a new product, it’s understandable that you can’t wait to show it off.Read more
How to drive brand awareness when it matters most
Branding—it’s your company’s first impression, that initial moment of attention, the way you gain a consumer’s purchase consideration.Read more
Exploring the advantages of mobile marketing in retail
With mobile being such an inextricable part of our daily lives, it’s no wonder the advantages of mobile marketing are abundant.Read more
10 tactics retailers are using to increase foot traffic
With the convenience that online shopping has provided for consumers, many retailers are left wondering if they should be expending more effort to increase foot traffic in the coming years.Read more
Learn how to shorten the consumer path to purchase with mobile
The consumer path to purchase is an important consideration for any retailer looking to reduce marketing costs, improve conversions, lower churn rates, and increase the bottom line.Read more
How to leverage experiential marketing to keep consumers engaged
Experiential marketing is more than an industry buzzword. It’s quickly becoming the way marketers build brand loyalty.Read more
5 essential benefits of in-app advertising for retailers
With every passing year, retailers witness the “greatest number of shopping app downloads to date.”Read more
Leveraging mobile during the post-purchase experience
Following a purchase, a shopper may feel excited by the newness, hopeful that the decision was the right one, and anxious about receiving the new product if it’s coming by mail.Read more
3 in-app advertising trends that are shaping digital retail marketing
Consumers spend an estimated three hours per day on their mobile devices, which makes following in-app advertising trends crucial to marketers who want to reach them.Read more
Next best action marketing: How to leverage consumer data to offer relevant products and services
Brands are quickly learning that next best action marketing is one of the most effective ways to leverage consumer data.Read more