Brands are quickly learning that next best action marketing is one of the most effective ways to leverage consumer data.Read more
Leveraging mobile technology to guide the consumer decision-making process
The consumer decision-making process is a series of steps that guides consumers from discovering a need to fulfilling it and evaluating their purchase.Read more
AI marketing: How machine learning is improving ad personalization
AI marketing, or the process of using artificial intelligence to deliver marketing messages, allows brands to target content and increase their advertising ROI. Read more
3 common challenges of mobile marketing and how to solve them
For those brands looking to reach today’s on-the-go consumer, mobile marketing is the way to go. Read more
Keeping up: 3 mobile marketing trends for 2019
Mobile marketing trends for 2019 won’t solely be centered around new technology that emerges for serving advertisements. Read more
New technology in retail is reshaping the way consumers shop
New technology in retail is changing the way consumers shop, but these advances may not be evident at first glance. Read more
How location-based mobile marketing can influence consumer buying decisions
Using location-based mobile marketing at the beginning, middle, and end of a consumer’s shopping trip can boost sales and improve their overall experience. Read more
How beacon technology in retail is changing the way brands market to consumers
Though beacon technology in retail has been in use by marketers for years, many haven’t yet realized how intuitive it has become. Read more
Leveraging location-based augmented reality in retail
Location-based augmented reality is the next iteration of AR in marketing. Read more
How your brand can leverage its influences on consumer behavior
Internal and external influences on consumer behavior can completely shift their perception of a brand in an instant. Read more