Mobile marketing trends for 2019 won’t solely be centered around new technology that emerges for serving advertisements. Read more
New technology in retail is reshaping the way consumers shop
New technology in retail is changing the way consumers shop, but these advances may not be evident at first glance. Read more
How location-based mobile marketing can influence consumer buying decisions
Using location-based mobile marketing at the beginning, middle, and end of a consumer’s shopping trip can boost sales and improve their overall experience. Read more
How beacon technology in retail is changing the way brands market to consumers
Though beacon technology in retail has been in use by marketers for years, many haven’t yet realized how intuitive it has become. Read more
Leveraging location-based augmented reality in retail
Location-based augmented reality is the next iteration of AR in marketing. Read more
How your brand can leverage its influences on consumer behavior
Internal and external influences on consumer behavior can completely shift their perception of a brand in an instant. Read more
3 innovative location-based marketing strategies that use apps
Location-based marketing strategies create an edge for brands by targeting consumers when they are on the move. Read more
The top 10 mobile commerce advantages and disadvantages
To those who view challenges as opportunities, the advantages and disadvantages of mobile commerce are one and the same. Read more
The top mobile advertising platform features CPG brands need
Often, when we talk about the top mobile advertising platform options for CPG brands, we focus on what CPG customers want and need.Read more
Why the retail mobile app isn’t a temporary trend
The retail mobile app isn’t a fad. It’s an evolving medium of communication between the consumer and the store. Read more