Internal and external influences on consumer behavior can completely shift their perception of a brand in an instant. Read more
3 innovative location-based marketing strategies that use apps
Location-based marketing strategies create an edge for brands by targeting consumers when they are on the move. Read more
The top 10 mobile commerce advantages and disadvantages
To those who view challenges as opportunities, the advantages and disadvantages of mobile commerce are one and the same. Read more
The top mobile advertising platform features CPG brands need
Often, when we talk about the top mobile advertising platform options for CPG brands, we focus on what CPG customers want and need.Read more
Why the retail mobile app isn’t a temporary trend
The retail mobile app isn’t a fad. It’s an evolving medium of communication between the consumer and the store. Read more
Mobile app advertising: Best practices to generate high ROI
If you’re going to gain the attention of today’s consumer, you need to move fast. Read more
Mobile video advertising: Best practices for CPG brands
Video is among the most popular and highly-convertible mediums for mobile advertising. Read more
The QSR marketing strategies with the greatest potential ROI
When it comes to QSR marketing strategies, the best potential return on investment can be achieved by reaching consumers at the right moment.Read more
Fast food advertising budgets: How your QSR brand can compete for less
Fast food is one of the most highly advertised consumer-facing markets in the world. Recent figures indicate that $4.6 billion is spent on fast food advertising annually in the US alone. The reasons behind why this segment advertises so heavily are high competition coupled with a limited window of opportunity. Consumers make fast food decisions […]Read more
QSR customer experience: How mobile apps are enhancing restaurant visits
A positive, memorable QSR customer experience can turn a casual visitor into a restaurant regular. However, QSR companies are challenged with the limited time they have to spend with their customers. The focus of the visit is a fast, convenient meal, but the in-restaurant experience is what will either drive them to return or to […]Read more