Increasing market share can happen in one of two ways—either brands and retailers are “stealing” business from competitors or creating a new demand to increase the market along with share.Read more
Understanding how consumers interact with brands on the path to purchase
What makes a consumer purchase?Read more
Learn how to increase brand visibility in-store
These days, shoppers are entering stores armed with more information than ever before thanks to their mobile devices.Read more
Why a shopper’s in store mobile experience matters in retail
More than half (57%) of shoppers report having used a mobile shopping app while shopping in-store.Read more
In-app shopping: Understanding the influence and how to take advantage
In-app advertising has proven effective for many brands and retailers, so why not close the loop with in-app shopping?Read more
How to leverage in-store digital marketing to boost sales
In-store digital marketing in 2020 looks very different than in-store digital marketing even five years ago.Read more
Why personalization in retail is a must when growing engagement
The average American is exposed to an estimated 4,000 to 10,000 ads per day. At some point, it’s intrinsic to subconsciously screen for messages that spark a personal interest and filter out those that aren’t relatable. Personalization is the key to locating the right demographic for particular products and brand messaging—and yet, so many brands […]Read more
How to take advantage of mobile commerce in retail
Brands and retailers looking to take advantage of mobile commerce in retail should consider exactly how consumers have incorporated mobile devices into almost every part of the typical shopping trip.Read more
How to build awareness of a new product with mobile marketing
If you’ve invested considerable time, effort, and finance into the development of a new product, it’s understandable that you can’t wait to show it off.Read more
How to drive brand awareness when it matters most
Branding—it’s your company’s first impression, that initial moment of attention, the way you gain a consumer’s purchase consideration.Read more