The majority of shoppers (82%) make their purchasing decisions while in-store, typically after seeing, holding, and interacting with the product. Retailers need to find a way to reach customers at this pinnacle moment when they’re weighing their options. Store associates have been one of the only effective ways for retailers to influence the decision-making process […]Read more
How proximity-sensing advertising drives brand engagement
For many marketers, it’s not so much a question of if they should focus on brand engagement, but rather how they should best go about doing so.Read more
Strategies for proximity marketing that drive the customer journey
The customer journey is composed of the five key shifts a prospective buyer experiences on the path to purchase:Read more
These 3 retail mobile app trends will drive ROI in 2021
Mobile apps are among the most effective retail marketing strategies today.Read more
Top proximity marketing trends for 2021
Proximity marketing is expected to grow at a compound annual growth rate (CAGR) of 1.6% through 2021, expanding well beyond retail applications to benefit other businesses such as gas stations, restaurants, movie theaters, and hotels.Read more
Leveraging beacon mobile marketing technology to increase awareness and sales
Beacon mobile marketing debuted in 2013 when Apple announced iBeacon technology would be part of their iOS 7 software at the World Wide Developer Conference.Read more
Mobile shopper marketing: How to reach shoppers on-the-go
Today’s consumers are no longer confined to sitting at home on a desktop computer when conducting research.Read more
Market share 101: How to gain market share in retail
Are you wondering how to gain market share in retail and build a successful retail empire?Read more
A new normal: Preparing for changes in consumer behavior post-COVID-19
Consumption habits have been deeply disrupted by the emergence of COVID-19, leaving shoppers and retailers with much uncertainty about the path ahead.Read more
Shopper marketing: How mobile technology is transforming shopper engagement
Shopper marketing is a broad term defined as last-minute efforts to influence a shopper’s behavior at the point of purchase.Read more