How to Build an Effective Video Marketing Strategy
The benefits of video marketing are best reflected in the explosive popularity of video-first social media apps like TikTok and Instagram Reels. These apps emphasize authentically created, short-form videos that allow anyone to promote brands
Shopkick’s parent company, Trax, secures $640M in series E funding from visionary investors
Today, we’re excited to share that our parent company, Trax, has secured $640 million in a Series E financing round led by SoftBank Vision Fund 2 and technology-focused funds managed by Trax’s existing investor BlackRock,
How to take advantage of mobile commerce in retail
Brands and retailers looking to take advantage of mobile commerce in retail should consider exactly how consumers have incorporated mobile devices into almost every part of the typical shopping trip.
How to build awareness of a new product with mobile marketing
If you’ve invested considerable time, effort, and finance into the development of a new product, it’s understandable that you can’t wait to show it off.
How to drive brand awareness when it matters most
Branding—it’s your company’s first impression, that initial moment of attention, the way you gain a consumer’s purchase consideration.
How to achieve top-of-mind awareness on the path to purchase with virtual greetings
If you’re wondering how to achieve top of mind awareness for your brand, one of the keys is to reach consumers right before they’re about to shop.
AI marketing: How machine learning is improving ad personalization
AI marketing, or the process of using artificial intelligence to deliver marketing messages, allows brands to target content and increase their advertising ROI.
3 common challenges of mobile marketing and how to solve them
For those brands looking to reach today’s on-the-go consumer, mobile marketing is the way to go.
How marketers are using predictive artificial intelligence in retail
In recent years predictive artificial intelligence has become a game-changer for financial services, healthcare, and other data-intensive industries.
In-app video ads: Why your brand should be taking advantage of mobile video
There are many opportunities available through in-app video ads of which brands should take advantage.