The benefits of video marketing are best reflected in the explosive popularity of video-first social media apps like TikTok and Instagram Reels. These apps emphasize authentically created, short-form videos that allow anyone to promote brands
Today, we’re excited to share that our parent company, Trax, has secured $640 million in a Series E financing round led by SoftBank Vision Fund 2 and technology-focused funds managed by Trax’s existing investor BlackRock,
Brands and retailers looking to take advantage of mobile commerce in retail should consider exactly how consumers have incorporated mobile devices into almost every part of the typical shopping trip.
If you’ve invested considerable time, effort, and finance into the development of a new product, it’s understandable that you can’t wait to show it off.
If you’re wondering how to achieve top of mind awareness for your brand, one of the keys is to reach consumers right before they’re about to shop.
AI marketing, or the process of using artificial intelligence to deliver marketing messages, allows brands to target content and increase their advertising ROI.
For those brands looking to reach today’s on-the-go consumer, mobile marketing is the way to go.
In recent years predictive artificial intelligence has become a game-changer for financial services, healthcare, and other data-intensive industries.
There are many opportunities available through in-app video ads of which brands should take advantage.