How to Homeschool: 3 Engagement Tips

Did you catch the second installment in our How to Homeschool series on Facebook Live this morning? First grade teacher Mrs. Lamb was back on our channel sharing more tips. Today, she highlighted three great ways to keep your students engaged in their work at home. And, we loved seeing comments rolling in from parents who said they were trying her calming techniques right along with her and seeing results! Today, let’s dive into energy, stamina, and poetry.

1. How to Release Energy

Kids are naturally energetic, and sometimes their energy levels feel even higher when they’re at home. Because they still need to complete their schoolwork (and parents need to work!), the best thing to do is to encourage your kids to release their energy through movement breaks. Here are a few of Mrs. Lamb’s top suggestions:

Go Noodle: Go Noodle specializes in educational games and activities for students, especially those who are in elementary school. The best part is each game requires students to move their bodies in order to reach the next level (think: waving arms, jumping, dancing, and yoga).

Yoga: If you want to encourage your student to release their energy and practice relaxation at the same time, turn to Cosmic Kids Yoga.

Flashcard Stair Race: Mrs. Lamb said she frequently writes a sight word on a flashcard and places one flashcard on every stair. Then, her kids have to run up and down the stairs and read while they get their wiggles out. This trick would also work well with math problems!

HIIT Workout: Many adults have learned the positives about HIIT workouts, and they’re great for kids too. Frog jumps, bear walks, cheetah runs (running in place!), and elephant stomps are all part of the workout. Kidokinetics has great videos on their website!

Wall Pushups: Rather than doing pushups on the group, encourage your student to do them against a wall. Place hands shoulder-width apart and lean into the wall as though you’re doing a pushup. Think about completing these in reps of 5-10.

Resistance Bands: Mrs. Lamb said she has placed resistance bands around chairs for her kids to use to exercise their legs while working on their schoolwork at the table.

Calming Techniques: These were definitely the fan favorite!

  1. Belly Breathing: Breathe in for 5 counts and out for 5 counts.
  2. Smelling Cake & Blowing Out Candles: Imagine you’re smelling cake. Then blow out the candles. The idea is a fun visual one, and you will still want to breathe in and out for 5 counts.
  3. Starfish Hands: Spread your hand out on the table. Then trace it with your other hand. You could also trace your hand with a pencil onto paper.

2. How to Keep Stamina Up

If you decide you want to run a marathon, most don’t go outside and run 26.2 miles the next day. Instead, you need to train in order to build up endurance and stamina. In order to learn to spend more time reading, learning, or working independently, kids need to build up their stamina in the same way. Mrs. Lamb offered these great tips!

Set a Timer: Mrs. Lamb used the idea of encouraging students to read independently. She said she will set a timer, and ask her kids to choose a book to read or look at the pictures until the buzzer sounds. Think about starting with 5-10 minutes, depending on your child’s age, and add 2 minutes to the timer each day to build up to longer stretches.  

Celebrate Small Wins: Mrs. Lamb related this suggestion back to the Gem Jar from our last post. Decide with your child what you would like your goal to be (maybe it’s 3 consecutive days of independent reading). Then celebrate the win! Mrs. Lamb mentioned her students love flashlight reading. Turn out the lights in a room and read a book with a flashlight.

3. How to Celebrate Poetry Month

April is Poetry Month, and many students would have been celebrating at school. So, celebrate at home and keep your kids engaged in reading and writing! Here’s what Mrs. Lamb suggests.

Read Poetry: This is the easiest way to celebrate! Check out famed (and fun!) poets, like Shel Silverstein, online.

Try Writing a Poem: Writing a poem in the shape of an object or writing about a color are great ways to introduce poetry. In terms of writing about colors, a go-to prompt is to describe a color using all five senses:

  1. What does the color look like?
  2. What does the color sound like?
  3. What does the color smell like?
  4. What does the color taste like?
  5. What does the color feel like?

Submit to a Poetry Contest: Mrs. Lamb noted there are plenty of contests kids of all ages can submit to! Try searching in your local area or find a contest online.

At the end of her Live, Mrs. Lamb answered questions from how to celebrate Earth Day to the books she loves for elementary school students and more! Make sure to watch the complete segment on our Facebook page.

Great news! Mrs. Lamb will be back for another segment on Thursday. We’ll see you on Facebook!

6 best rewards apps for students on a tight budget

6 best rewards apps for students on a tight budget

So the other day I was taking a study break—which typically involves scrolling through my timelines for a good laugh or two—and I came across an ad for a rewards app. I clicked the link and it took me to an app that rewards you for shopping; I couldn’t believe it. I used to do a ton of shopping when I was in high school, but now that I’m in college on a tight budget, I only shop for the essentials—books, a book bag to carry my books, oh, and food to eat so that I’m strong enough to carry those books. 

But all jokes aside, discovering a rewards app for students on a tight budget was the best thing to happen to me since acing my bio exam! I was so excited that I started to look up how many other apps were out there that can help students like me. Luckily for all of you, I’ve listed my top six because I couldn’t choose just five. I did, however, try to make sure I included a few different types of apps to get a little something in there for everybody. Check them out. 

The 6 Best Rewards Apps for Students, In My Opinion

1. Shopkick

So this first app on my list is the one that I mentioned earlier—the one that started this whole list thing. And if you can probably already tell, it’s my favorite. It’s an app called Shopkick, and it gives you rewards for literally going shopping. How Shopkick works is that you download it on your phone and then you get points, which it calls “kicks,” for doing stuff like walking into stores and making your purchases. You can even earn kicks without having to go to a physical store by watching videos and shopping through the app. You can then trade your kicks in for gift cards, which are just as good as cash. I also really like Shopkick, because it turns every shopping trip into a fun scavenger hunt for kicks. Now when I take a study break I’ve switched it up and I scroll through the Shopkick app to see how many kicks I can earn.

2. BookScouter

I know I joked earlier about books taking over my budget, but they seriously do! It seems like books in college cost way more than they should but they’re a necessity that I can’t avoid—trust me, I’ve tried. Thankfully, I discovered an app that can help us college students spend less money on books. BookScouter is this super dope app that you can use it to find the places that give you awesome value on your books. It works both ways, too, because I can use it to find places (usually online) where I can purchase books at really low prices and then I can use it again later when the semester is over to find the places that are paying the best prices when it’s time to sell my books back. It’s usually just a few bucks here and there, but when your budget is as tight as mine, every dollar counts.

3. Google Opinion Rewards

The first time I heard about Google Opinion Rewards, I was kind of like, “Nah, I’m good.” It’s because the way this app works is that you have to earn your rewards by answering questions. I mean, I’m all about earning rewards but I wasn’t too thrilled with having to answer a bunch of questions to do so. But then I gave this app a try, and, I have to be straight up about it, I didn’t really mind it at all. One of the reasons I like it is because I didn’t have to spend a lot of time answering the survey questions; they were pretty short. In exchange, the app gave me Google Play credit, which I can use to buy other apps and games in the Google store. This is perfect for me because I love a good photo editing app and the good ones usually aren’t free. 

4. iPoll

This next app is called iPoll and it’s a lot like Google Opinion Rewards, but the big difference is that instead of getting Google Play Credits, you can gift cards for answering questions about things you’ve bought or places you’ve visited. You do you, and you get gift cards for it. Easy. I also like that you can take more surveys on the iPoll website so you don’t have to use up the battery life on your phone. This app is a little bit more limited than Google Opinion Rewards in terms of when you can take the surveys to earn your gift cards, but you can set it to send you alerts on your phone to let you know whenever there’s a new survey available. 

5. Foap

This next app is pretty cool for the picture-taking enthusiasts out there. While I wouldn’t necessarily consider myself a photographer, I do happen to love playing around with filters and taking and editing photos on my phone. I typically upload my favorite photos to Instagram but when I discovered Foap, I started uploading my photos and videos there too. Foap is for creators to sell their content, which is a big mood right now, to be honest. I’m more than happy to sell some of the pictures and videos I’ve been taking with my phone. The way Foap works is that you upload videos and photos, and if a brand wants to use it for their own content, you get paid for it. How much? It depends. But note that whatever price you charge, you have to split the profit with Foap.  

6. Sweatcoin

If taking polls or snapping pics isn’t your thing, you should be able to relate to this next app. Sweatcoin rewards you for walking. That’s right! You can earn rewards for working out or for simply walking across campus from class to class. If you walk enough, you get what the app calls sweat coins, and then you can trade them in for health stuff like energy drinks, health bars, running shoes, and even some digital wearables like watches. Everyone always talks about ways to avoid the dreaded “Freshman 15”—using Sweatcoin is definitely one of those ways.

So there you have it, the best six rewards apps for students on a tight budget—some help you earn while others help you save. I know you might not have time to try them all so if you had to choose one, I’d definitely recommend the one that started this all for me: Shopkick. Let’s face it, you have to shop for the things you need so why not have fun and get rewarded while you do it?  
It’s time to get your kicks! Shopkick makes shopping a rewarding experience even for college students on a tight budget. Download the app today!
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10 Work from Home Tips

With our current climate, many people have had to jump into working from home without having the opportunity to properly prepare emotionally, mentally, and physically. It’s safe to say, it’s a big shift all around! Understandably, you might feel as though you’re attempting to determine your new normal as you go. To help you create a work from home life you can grow to enjoy, we thought we would offer our top 10 work from home tips. For many of our Shopkick teams, working from home is part of our weekly routine. So, here’s how we get things done:

10 Work from Home Tips:

1. Keep Your Routine

If you had a morning routine you enjoyed before the quarantine went into effect, make sure to keep that going! If you like to get up and workout first thing, continue doing that. Maybe you look forward to drinking coffee and checking social media – keep it up! Routines help us to feel “normal”, and having that sense of normalcy will keep your productivity going throughout your day.

2. Get Dressed

Shopkickers, getting dressed it key! We know it’s tempting to stay in your pajamas all day because the option of going out is suddenly no longer a true possibility. But, getting dressed will likely make you feel more alert and ready to tackle your day. Again, this also relates to the above of creating and continuing your routine – getting dressed will likely make you feel better. And, for that reason, it’s worth it!

3. Explain Your Work to Family

Working from home can feel tricky, especially if you’re home with kids, other family members, or partners who aren’t joining you by working from home. Your loved ones might spot you and think because you’re also home, you’re free to spend time together. So, set work from home boundaries. Maybe your signal to be interrupted is an open door, or perhaps you step away to enjoy a snack or lunch together. Reminding those you love and who also love you that you’re still working even though you’re home will help everyone to adjust through the transition.

4. Create Your Workspace

If you typically work in an office setting, you likely spend your days at your desk. However, the options will likely feel endless at home. Decide where you would like to work, but don’t feel limited in your options. If you have a desk at home and you enjoy working there, go for it. But, if you would prefer to work from your table or living room, that’s fine too. As a general note: kitchen counters, especially those that have bar height counters can serve as excellent standing desks. Move around your house! It may help your productivity and inspiration.

5. Soak in the Sun

We’ve all woken up to a rainy day and felt like going back to sleep. Working without natural light in sight has the ability to make you feel tired before you begin, so work where you can see the sun. Natural light helps us to feel energized, and working by a window also offers the opportunity to enjoy a nice view and even catch a glimpse of people walking outside.

6. Don’t Snack

One of the top questions many people ask when they’re first starting to work from home is how to avoid snacking. The answer is simple and complicated at the same time: don’t do it! To go back to the first point we mentioned about keeping a routine, keep your breakfast and lunch times intact throughout the day. This will help you to feel satisfied because you will already know when your next mealtime will occur. The other tip: choosing not to work from your kitchen (and the source of the snacks) will likely help if you feel like your willpower is in question.

7. Socialize

The biggest complaint many have to offer about working from home is the lack of socialization. You likely went from eating lunch with coworkers and attending in person meetings throughout the day to being by yourself for hours on end. So, make it a point to meet with coworkers for meetings, meals, and even post-work cocktails over Zoom and Google Hangout. If you’re leading work meetings, start things off by asking everyone round table style how they’re doing. A quick catch up has the ability to remind everyone that though you’re not all physically together, you’re still equally as connected virtually.

8. Go for a Walk

It’s easy to not even realize how many steps you take walking to and from your car into work and throughout your workplace during the day until you’re at home without the need to move around as much. So, get outside! Take a walk in the morning before you start working, plan to walk again after lunch, and consider taking another walk at the end of your day. Use this time to listen to music, an audiobook, or a podcast. You’ll feel refreshed and energized to keep going, and you’ll get your steps in.

9. Log Off

When you’re working from home, you’re likely working from your computer, which is now just feet or a few rooms away from you at all times. The temptation to work at odd times or to keep working into the night is definitely there. But, if you typically walk away from work when you work in-person, keep that up! The best way to make sure this happens is to sign out of all of the apps and programs you use rather than keeping them open on your desktop. Knowing you have to login oftentimes provides enough of a barrier to keep you from continuing to work.

10. Plan Your Evening

The other thing that will help you to sign off from work and feel as though you still have separation between your personal and professional lives is to make plans during the evening. Schedule a call with friends, let your family know you want to have a movie night together, remember to watch your favorite TV shows, workout virtually, make dinner, catch up on chores, etc. Knowing you have things to do will make you feel encouraged to use your time well during the day so you can rest at night.

Do you work from home? What do you find helps you to embrace it? Let us know on Facebook!

How to Homeschool Your Kids: Tips from a Teacher

In an effort to continue to share content that can make an impact in your lives, we have been sharing tips for keeping kids busy at home. Combined with your requests and requests from our own families and friends, today we thought we would tackle a new topic with help from an incredible educator: homeschooling!

Students, teachers, and parents are currently trying to navigate completely uncharted territory as many jump into homeschooling for the first time, and we knew first grade teacher, Mrs. Lamb, would offer great insight. So, we went live with Mrs. Lamb today on Facebook! Did you catch it? If not, make sure to watch the replay, and take a peek at the comments. There are so many great learning ideas from fellow Shopkickers who are homeschooling for the first time just like you!

A few of our favorite takeaways from Mrs. Lamb about how to homeschool:

1. Prep the Night Before

For parents who are also trying to work from home, we think this tip is especially meaningful! The night before, review the schoolwork your child needs to accomplish. Then, set initial assignments aside, especially those your child can complete without guidance from you. When you spot work that will require hands-on help, pull that from the pile and save it to do together to prevent interruptions during your work calls.

2. Create a Schedule

Kids (and adults!) are used to schedules, and it’s important to keep that going at home. Of course, you’re free to make modifications depending on how you and your family feel the day is going. However, having a general plan works wonders! Mrs. Lamb mentioned she and her kids have found it’s best to complete work that will require them to sit at the table during the morning. Then, they switch to a special, like art or music, during the afternoon and sometimes do a science experiment together. The freedom to play is especially important after lunch when energy levels rise and the desire to sit still starts to fade.

3. Encourage Independent Work

Mrs. Lamb was quick to point out students are asked to work independently at school, so they should be able to do the same thing at home! As we mentioned above, starting the day with independent work or scheduling it for times when you need to attend meetings works well. Mrs. Lamb also said Go Noodle is one of her go-to sites for younger kids who need fun activities that they can do on their own.

4. Set Up a Reward System

Mrs. Lamb mentioned a few different ways to offer rewards during her Live. She said she and her kids have been filling a mason jar with gems – they’ve named it The Gem Jar. Mrs. Lamb also mentioned choosing a word and then spelling it out with stickers each time a child (or parent!) has an accomplishment. A key takeaway: “wins” can be things like completing work or doing well on an assignment, but they can also be even more simple like being kind to a sibling or getting dressed for the day on their own. Once your goal is met, do something fun together at home!

5. Explore Activities at Home

Whether you’re planning how to explore specials together or thinking of a fun family reward for a full Gem Jar or completed work, you definitely don’t have to look further than your home! A few ideas that stood out to us: build a fort, camp in the living room, create chalk art with painter’s tape (here’s a tutorial), or enjoy a family movie night. 

BONUS: Stay Connected

We’re all missing the everyday connections we typically make without effort, so it’s more important now than ever before to make sure to stay connected to friends and teachers. Turn to Zoom, FaceTime, and more to stay in touch! While you’re talking, share what you and your family are doing during your school time together.

Mrs. Lamb sent us all of her go-to resources for at-home learning, and we wanted to make sure you can access them too. Here’s the full list:

Movement

Reading: 

Math Tools:

Enrichment Activities

Virtual Field Trips:

Communication Tools:

We’ll be sharing more tips and tricks from Mrs. Lamb, but don’t hesitate to chime in on Facebook in the meantime!

5 Fun Outdoor Activities for Kids

Almost all of us may have been asked to stay at home, and we’ve shared ideas for indoor activities to do with kids, like crafting and cooking, but that doesn’t mean that time spent exploring the outdoors is suddenly off limits. In fact, now more than ever, outdoor fun feels refreshing and even more necessary as a way to burn off energy for both kids and parents. Walking and running around your neighborhood together is always a wonderful option, but we have five more ideas for you to consider. Let’s go outside!

Five Fun + Simple Outdoor Activities for Kids:

Bike or Scooter Ride:

Your kids likely love riding their bikes or scooters on your driveway or around the block, but when was the last time you joined them on your own set of wheels? Take a family ride together! Explore your street, neighborhood, or a new-to-you part of town. This is a great family activity to incorporate daily even if it’s just a quick ride around the block.

Scavenger Hunt Walk or Hike:

Now is the time to explore your own backyard or neighborhood, but switch things up so it doesn’t feel like an everyday walk or hike. Think about creating a scavenger hunt! You can create your hunt by listing shapes or colors you would like your kids to find, or you can suggest specific objects. This printable Nature Walk Scavenger Hunt by Baby Boy Bakery is perfect for the occasion!

Backyard Camping:

A proper camping trip might not be in the cards at the moment, but we’re certain all of your gear will be equally as fun in your backyard. So, camp out together! Tell stories, make up a skit by the fire, play games, and don’t forget about the s’mores. If you don’t own a fire pit, never fear – you can make s’mores in the oven! The Food Network has a great quick and easy recipe.

Field Day:

School is out of session, and your kids might be missing out on field day. So, create your own! Create an obstacle course, jump rope, play volleyball, see which family member can win at H.O.R.S.E, run races, and more. This post by The Simple Parent has a number of fun (and easy!) ideas you can play at home.

Outdoor Movie:

You don’t always have to watch movies inside! If your weather is cooperating, take your movie night outside. Use a projector to create your own screen on the side of your house or on a sheet. If you don’t own a projector, set your laptop up outside. Don’t forget to pop popcorn and have your favorite candy on-hand.

What other ways are you and your family spending time outdoors together? Let us know on Facebook!

This shopping app for clothes will have all your friends envying you!

One of the best feelings in life is when someone compliments your outfit, and then asks you where you found such a cute shirt or pair of shoes. I’m always happy to tell my friends where I got something, but I would be lying if it didn’t make me feel good to be a subject of their envy, if even for a moment. I love the attention so much that it motivates me to spend more time and energy shopping at my favorite stores. However, the problem with spending more time and energy at my favorite stores is that I’m also spending more money. Luckily for me and my budget, I recently discovered a shopping app for clothes that rewards me for making purchases

Now, not only are my friends envying my outfits, but they’re also envying the fact that I’m able to use a shopping app to help me shop for clothes (and make money while shopping). But don’t worry, I don’t mind sharing the wealth. So, if you’re looking for a shopping app for clothes, I’ve got you covered. 

How to Find the Right Shopping App for Clothes

learn how to use a shopping app for clothesOne thing I should note right away is that there are lots of different shopping apps for clothes to choose from. There are apps that you can use to find and buy clothes, there are apps that you can only use at certain stores, and there are apps that work like digital coupons, although those are much more common for something like grocery shopping than for clothes. At the same time, there is also a certain type of shopping app for clothes that you can use at many different stores, and these are the ones I would recommend. If you’ve done as much clothing shopping as I have, you know that to find the perfect shoes or handbag, you may have to visit more than one store. You need a shopping app that you can use at your favorite stores

You also want to make sure you find an app that gives you rewards for shopping online, too. When I was younger, I used to buy all my clothes in physical stores, but these days I buy about half my clothes in-person and the other half online, especially now that I shop at stores where I automatically know what size and fit I need. Many of my friends do the same, and I suspect you’re nodding your head right now too, thinking about your own shopping habits. So make sure to get a shopping app that you can use online, too!

Look for Apps That Reward 

In addition to being versatile, the best shopping apps for clothes, in my opinion, all work with a rewards system. What this means is that instead of having some kind of sale alert or coupon functionality, they give you rewards points instead. You can then trade these rewards points in for gift cards or use them to earn cashback. I think it’s pointless to use an app that doesn’t reward you. If you’re rewarded for making a purchase, you’re probably going to purchase again to earn even more rewards. 

In addition to being versatile, the best shopping apps for clothes, in my opinion, all work with a rewards system.

Give Shopkick a Try

If you’re in need of a suggestion for a shopping app for clothes, I would recommend Shopkick—it checks all the boxes I talked about above. You can use it both online and in-person. It gives you points for several different activities, including walking into stores, scanning barcodes on items, and making purchases. Finally, it also gives you rewards points, which it calls kicks, that you can trade-in for gift cards that are just as good as cash.

What I also like about Shopkick is that the list of stores where you can use it is so large. I can use Shopkick at stores with great savings on designers like T.J. Maxxx, Marshalls, and Kohls. I can also use it for the stores where I like to get my work or going out clothes, like Lane Bryant and Banana Republic. I can even use it to get workout clothes at Under Armour! The list of stores is always growing so it’s best to check with the app often so you know which stores to find the best deals and earn the most kicks. And, while you’re checking it, click the “Discover” tab to learn about new products, too! 

I highly recommend Shopkick as the shopping app for clothes that will have all your friends envying you. The list of stores is unmatched, you can use it both online and off, and it’s a whole lot of fun. With Shopkick, I’ve been saving more and more money while shopping for clothes. And you know what that means, I can afford to buy more clothes at my favorite stores!

It’s time to get your kicks while shopping for clothes! Shopkick is the best shopping app for clothes that will have all your friends envying you. Download the app today! 

Image courtesy of Syda Productions

5 Easy Cooking Ideas for Kids

If you’re in the middle of spending more time at home, your refrigerator, freezer, and pantry are likely fuller than they’ve been in weeks. Rather than focusing on the “why” behind the increase of food to enjoy at home, think of this as an opportunity to explore the kitchen with your kids. From meals to enjoy for breakfast, lunch, or dinner to sweet treats to whip up together, we’re sharing five quick and easy ways to inspire you and your kids to have fun in the kitchen.

5 Easy Cooking Ideas for Kids:

Try a New Recipe:  

Every family has their favorite go-to recipes, so mix things up and try something new! To make this more fun for your kids, encourage them to choose the recipe you will all try together. Maybe it’s not a new recipe at all but instead enjoying breakfast for dinner, for example. Delish has plenty of kid-friendly recipes for any type of eater, so make sure to take a peek.

Cupcake Decorating:

Cupcakes are fun and easy to make no matter the reason, and days spent at home are definitely a reason for some levity! Mix up the batter together and bake your cupcakes. Then encourage your kids to ice cupcakes themselves. If you have vanilla icing on hand, consider adding food coloring to make things more fun. Fruit is also a great thing to use to make faces, and you can always add candy. What will your kids create on their cupcakes?

Chopped Challenge:

At Shopkick HQ, “Chopped” is one of our favorite cooking shows! A Chopped Challenge is a fun and easy way to make your kids feel like they’re competing on the show. The directions are simple: pull three random ingredients from your freezer, refrigerator, or pantry, and encourage your kids to get creative as they decide what dish they want to make. Next, set a timer and get cooking. Once the dishes are complete, make sure to have a taste test to decide on the winner! For a little more direction: consider creating the challenge after specific meal times.

Cookies:

Like cupcakes, cookies are always a great idea! If you have favorites you look forward to during the holiday season, now is a great a time as any for them to make a comeback. You can also try something new! If you’re looking for a great recipe source, Sally’s Baking Addiction blog has incredible recipes that never disappoint. Of course, sugar cookies are always welcome, and kids can have fun decorating them as well.

Pizza:

Every day likely feels like Friday, so tonight sounds like a pizza night! Purchase pre-made dough (or make your favorite recipe), and divide the dough so each member of your family can create a personal pizza. Then, add your favorites from sauce and cheese to toppings galore! For an added layer of fun, do a taste test and decide which pizza turned out the best. P.S: English muffin pizzas are always a hit too! Top with your go-to options, then bake at 375-degrees for 10 minutes.

How do you like to cook together? Let us know on Facebook!

P.S: Yesterday, we shared five simple and easy crafts to do with kids!

The 3 key elements of a successful brand recall strategy

The 3 key elements of a successful brand recall strategy

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Entrepreneurship plays a vital role in the American economy, with more than 32.2 million small businesses competing for market share. The digital world has leveled the playing field for startups to compete with household names for brand recognition. But how can a newer brand achieve name recall with consumers when there are so many other companies to choose from? All brands want to be synonymous with their industries, but it takes a carefully plotted strategy and keeping up with the latest proven technologies to stay one step ahead of the curve. 

Here, we explore the concept of brand recall, how this next-step in awareness is best achieved, what three essential components you’ll need for a successful brand recall strategy, and where to find partners to help you move from being “a” brand to “the” brand that first comes to mind as shoppers consider who can best meet their needs.

Defining Brand Recall

Brand recall is one of two forms of awareness. Aided brand awareness occurs when a shopper is browsing the aisles in the store and recognizes your company when they see the label. 

Unaided brand awareness goes one step further, with consumers thinking of your brand as soon as a need arises, without prompting. A greater degree of brand recall is a clear sign of marketing success.

It’s a powerful position to be in when your brand becomes synonymous with the solution for a particular pain point. Brand recall customers typically become frequent buyers, staunch loyalists, and informal brand ambassadors.

How is brand recall achieved?

  • A Visual Presence: Colors, songs, logos, mascots—there is a reason these ingredients are part of every sports franchise. The same rings true for the most memorable brands today. Neuroscience tells us that visuals light up the emotional response centers in the brain, which in turn leads to more vivid memory processing. Visual learning, pattern recognition, and decision-making are all closely intertwined.
  • A Meaningful Ideology: Shoppers gravitate to brands with unique selling propositions and meaningful messages that match their core values. They want to know your mission statement and what you stand for before they turn over their hard-earned dollars. Establishing your brand’s ideology and offerings can bridge the gap between unaware audiences and what you stand for, thus reinforcing your brand’s importance.
  • Direct Engagement: Your marketing efforts should focus on ways to transform passive audiences into engaged prospects. For instance, a person is more likely to remember your brand name if they are writing with a branded pen that has your logo on it every day, as opposed to someone who simply walks past a branded sign. High attendance at your brand-sponsored events, newsletter subscriptions, social shares, and loyalty program app downloads are all signs that you’re actively engaging consumers and positioning yourself for better brand recall. 
  • A Consistent Effort: Awareness is not something you can set and forget. Establishing reliable, long-term communication channels to facilitate continued awareness is crucial in becoming someone’s go-to brand. The most successful brands are omnichannel sellers that take their business from social media and online marketplaces to mobile devices and brick-and-mortars. While your brand may evolve in purpose and imagery over time, you want to keep your marketing generally consistent across channels over time to form a cohesive picture in consumers’ minds.

3 Key Elements of a Brand Recall Strategy

A brand recall strategy is a plan of action designed to enhance advanced levels of awareness in consumers. Many specific tactics can be added to the plan, but overarching strategic components will include content creation, data collection, and partnership opportunities.

Content

It’s no secret that consumers flock to the internet in search of content that is tailored to their personal interests. Increasingly, they’re searching for local content. You’ll need to invest in regular publishing of professionally-generated content that contains both industry- and location-based keywords designed to attract the right crowd. There are plenty of places to peddle content these days—your homepage, blog, email newsletters, social media sites, third-party niche sites, and video platforms. 

Performance Tracking

Powerful data collection will form the cornerstone of your branding strategy, as this information offers a window into the minds of your prospects. Who are you targeting? What are their pain points? What do your buyers have in common? CRM software can help you track a person’s engagement with your enterprise across all channels so you can move from short-lived single-serving interactions to sustainable relationship building. In physical stores, you can install beacons or in-store sensors to understand how shoppers are experiencing your brand.

Collaboration

Data analytics, keyword research, social listening, and customer relationship management will likely lead you to discover potential partnerships for your brand. You may find organizations that share the same goals as you, though they may not be direct competitors. Sports teams, charities, community groups, service providers, retailers, or tech providers can all make valuable partners. With newfound partners, you can get your brand out in front of new crowds, launch mutually-beneficial campaigns, and take advantage of your partners’ existing marketing infrastructures.

Brand Recall Technology

The utilization of modern technology is not to be overlooked when creating a brand recall strategy. The average adult spends approximately 3 hours and 43 minutes on mobile devices each day. For brands looking to acquire and hang onto market share, there is no more valuable medium than the smartphone. 

Over 230 million Americans own a smartphone, and 79% of these users have made a purchase through a mobile website or app within the last six months. Not only are shoppers buying with mobile, but they’re increasingly using mobile to enhance the in-store experience and assist with purchases.

Technology like beacons, QR codes, video, virtual reality, and mobile apps represent the new frontier of marketing. What better way to stay fresh in the mind of shoppers than to make your appeal while shoppers are in-store and ready to buy? Unaided brand recall is not enough in this environment, as nearly a third of shoppers will change their mind on a purchase based on information from a mobile device in-store.

Shopkick is one of America’s top mobile shopping rewards platforms. The app has a highly engaged, highly loyal user base who shop on a regular basis. Here’s how the rewards platform works: Shopkickers begin their purchase journey by browsing engaging in-app content from several brands and retailers, whether they’re at home or on-the-go. This content includes curated lookbooks, informative video ads, and more. For partners, this content helps build pre-shop awareness and consideration and cements your brand in shoppers’ minds. Users can check the Shopkick app to see which brands or retailers offer “kicks,” or rewards points, which incentivize shoppers to visit a store or browse online. In-store, Shopkick utilizes an engaging gamification strategy that drives shoppers to products at-shelf and encourages physical product interaction in exchange for kicks. This allows brands to boost product awareness when it truly matters most—in-aisle, with the product in hand. By offering users an additional kick incentive for making a purchase, Shopkick closes the loop and drives sales. Eventually, Shopkick users redeem their kicks for free gift cards, which builds a positive affinity and loyalty for the brands and retailers that awarded them, aiding in the ability for consumers to recall those brands. 

Brand recall is easy if you’re McDonald’s with its iconic golden arches or if you’re Nike with its memorable “Just do it” slogan. The process of brand building and recall takes decades to achieve, even for the nation’s most popular, well-established companies. Given the number of company mergers and collapses over the years, it’s clear an enterprise can’t rely upon name recognition alone to thrive in the modern environment. A robust brand recall strategy will give you the foundation for success, but you must harness the latest technology to go that extra mile, remaining fresh, relevant, and ever-present in the lives of consumers. 
Interested in joining the mobile shopping revolution? Learn how our partners use our platform to boost recall, drive sales, and cultivate brand affinity. Contact Shopkick to find out how easy it is to create your first measurable campaign.
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The 5 best shopping apps to save money on groceries

The 5 best shopping apps to save money on groceries

I’ll never forget the day I discovered that I could save money on groceries by using an app. At the time, I was completely annoyed with spending so much money on groceries but it wasn’t like I could just stop buying them—trust me, my kids wouldn’t allow me to do that! I needed a quick and easy way to save that didn’t also require a lot of effort on my end. I’d looked into couponing but I knew I didn’t have the time to spend on searching through newspaper circulars to clip coupons. 

After sharing my frustration with my friends, one of them suggested I check out shopping apps; I had no clue where to begin. I did a quick Google search for the best shopping apps to save money on groceries and I came across a grand list of apps from which to choose. I knew all of them wouldn’t fit my lifestyle and needs so I decided to choose five and try one out each day while the kids were in school. I was surprised to learn that while many of these apps were designed differently, they all pretty much helped me accomplish the same goal of saving money on groceries.

If you’ve been looking for the best shopping apps to save money on groceries, you’re in luck. I decided to write down the five apps I chose to save the next person a little time. I hope you find them as helpful as I have.

5 Shopping Apps to Save Money on Groceries

1. Coupons.com

If you’re new to money-saving apps for groceries, Coupons.com is a great gateway app because it revolves around a familiar concept: coupons. If you’re ever used coupons, I’m sure you remember searching through newspapers for the best deals of the week, cutting them out with scissors, and carrying them along with you to the store. Or, perhaps you remember walking down the aisles and pulling the strips out of the coupon machines. Either way, this app features a familiar way to save.

Before Coupons.com was an app, it was a website for printing coupons. Now, it has evolved into an app that makes using coupons a bit easier. You can definitely still use the website to print out coupons if that’s your thing, but now you can also scan deals with the app and have the coupons applied at the register—paper-free!

Who Should Use This App:

Anyone who is new to shopping apps and wants a familiar system—like clipping coupons—as an entry point

2. Target Circle

You might remember the Target Cartwheel app, well now it’s called Circle. Basically the way this app works is that it rewards you for purchases made at Target. The more you purchase, the more rewards you receive. For me, shopping at Target isn’t a problem at all. The unfortunate part, for my budget, is that I end up spending way too much on other items; it kind of defeats the purpose of saving on groceries when I’m just going to use it as an excuse to spend the savings on something else.

But, if you have self-control and only shop for the items on your list, this app is great for you because you can redeem your earned rewards points on future grocery purchases. There’s one thing to note with store-branded apps like this one, they can obviously only be used at the store offering the program.

Who Should Use This App:

Loyal Target shoppers

3. Rakuten

The next app on my list is called Rakuten, but until recently, it was a site called eBates. For a long time, it was a great site to use for online shopping. It would basically give you cash back for online shopping from a variety of online stores—that’s now changed.

Under its new name, Rakuten has worked hard to offer its users cashback on purchases made in stores as well, and this includes groceries. You can’t use Rakuten at all grocery stores, but some places like Safeway, Walmart, and Sam’s Club offer deals through Rakuten. If you ask me, it’s still best for online shopping, which is how I primarily use it.

Who Should Use This App:

Online shoppers

4. Shopkick

When I came across this app, I knew it was special. Not only can you use the app when making purchases online, but it can also be used at almost every store. The way that Shopkick works is that it gives you rewards points—which it calls kicks—for doing things you do when you shop for groceries already, things like ordering groceries online, walking into stores, and making purchases. Once you’ve earned enough kicks, you can trade them in for gift cards that can be used on future purchases. 

Shopkick is so easy and simple to use; I don’t even have to think twice about opening the app to see where I can earn the most kicks. Even when I forget to open the app, I can still earn kicks for the purchases I’ve made with my linked Visa or MasterCard. And, whenever I need a bit of meal inspiration, I can count on Shopkick to provide me with recipes right through the app. The best part, though, is that Shopkick makes shopping so much more fun, turning basically any trip out to the store into a super fun scavenger hunt for points. Fun and savings—it doesn’t get much better than that!

Who Should Use This App:

Anyone who wants to save money on groceries both online and in the store.

5. SavingStar

SavingStar is another cashback shopping app worth adding to the list but it is a bit more complicated to use than the others. Because SavingStar is a rebate app, you’re only rewarded cashback on purchases that have an active rebate. This can be helpful if you find that most of the items on your list offer rebates but it’s likely to change on a regular basis.

To take advantage of SavingStar, you have either link a store loyalty card or submit receipts after you make purchases, similar to Checkout 51. Also like Checkout 51, you have to have earned at least $20 in rebates to cash out.

Who Should Use This App:

Shoppers looking to earn cashback on grocery purchases

Learning about shopping apps to save money on groceries has really changed my life—primarily by helping me stretch my budget but also because some of these apps have made shopping something I look forward to. For example, I look forward to discovering new recipes with Shopkick and searching for ways to earn kicks. It’s great fun and I can hardly remember how I used to go to the store without it.

I hope my list today is helpful for you. I recommend giving all of these apps a chance, but I especially recommend using Shopkick! It’s just the best of the shopping apps to save money on groceries.

It’s time to get your kicks! Shopkick makes shopping for groceries a rewarding experience by saving you money. Download the app today and start to get your kicks instantly!

Posted in b2c