The COVID-19 pandemic has led to widespread fear, anxiety, and uncertainty across the nation. As the pandemic intensifies week to week, consumers continue to shift the way that they shop to adjust to this new normal. Continue reading “Consumers are still shopping in-store despite COVID-19, but will only make one stop”
Month: May 2020
8 Ways to Celebrate Graduation While Quarantined
We have celebrated birthdays and even a few holidays as the quarantine continues throughout the United States. But, many of us have remained hopeful that students, especially high school and college seniors, would be able to return to school in time to finish their years surrounded by friends. Instead, graduations are being postponed or cancelled entirely. But, graduates should still celebrate and feel hopeful about their futures. To inspire your graduation festivities while in quarantine, we’ve come up with eight ideas below! This might not be the graduation you or your student had planned, but it will certainly be memorable for everyone.
1. Car Parade:
Although we cannot gather together, we can most certainly still celebrate. So, plan a car parade to surprise your graduate! Consider inviting family and friends, and ask them to decorate their cars. Ask your senior to wait outside, and enjoy as they see their own personal parade arriving car-by-car. The great perk of these parades is we’re able to see and shout a few words back and forth with our favorite people who many of us haven’t seen face-to-face in weeks.
2. Send Flowers:
Flowers are still able to be shipped and delivered, so think about sending a bouquet and a card with a note to your graduating senior. Everyone loves getting mail and packages, especially now! If you’re looking for a flower source, consider 1800Flowers.com.
3. Watch a Commencement Speech:
The great thing about YouTube is you can find just about any video online, so watch a commencement speech (or a complete series!) together. John Krasinski recently released an episode of Some Good News, his weekly show, in honor of graduating seniors, and well-known figures, like Steven Spielberg, Martha Stewart, Oprah Winfrey, and more shared plenty of inspiration.
4. Zoom Cocktail Hour:
If you know a student celebrating a college graduation, plan a Zoom cocktail party! Before the call, think about dropping off champagne on the graduate’s doorstep or having some shipped right to them. Then encourage everyone joining to sip their favorite drink while you catch up for an hour or more. A bonus would be if attendees shared a favorite memory of the graduate or offered their best advice.
5. Ship a Gift:
Consider sending a high school or college graduate a gift they can enjoy now under quarantine or when they begin their next steps in their collegiate or professional career. Apple AirPods, a backpack that can transition into a briefcase, a gift card for Uber Eats, or any other tech are all great ideas that can be enjoyed now and later.
6. Yard Decorations & Signs:
We have seen houses in our communities decorated to celebrate birthdays, and the same companies are offering to decorate for graduations! Another option is to purchase a sign for your front yard or window to celebrate the college your student will attend or the school where they should have been graduating from.
7. Share a Meal:
Many graduation parties are celebrated over lunch or dinner, so consider calling a restaurant you know the graduate loves and placing an order to surprise them with takeout. Another idea is to have dessert from a favorite bakery shipped or honor the place where the student plans to move next with food from that area.
8. Capture Photos:
Although this might not be the graduation experience anyone expected, it should still be documented. Capture pictures of your family together, and encourage your student to put on their cap and gown. You can also search #PorchPhotographer or #PorchPortrait on social media in order to uncover local photographers who are capturing pictures for families on their porches or front lawns. It’s a fun way to have family photos taken while also ensuring everyone remains at a safe distance apart.
How are you celebrating graduation? Share your plans with us and our Shopkick community on Facebook!
Implement a customer loyalty marketing strategy that increases trust and sales
Loyal customers tend to buy more and advocate for their preferred brand or retailer. Continue reading “Implement a customer loyalty marketing strategy that increases trust and sales”
Engaging Math Games for Kids
First grade teacher Mrs. Lamb returned to Facebook Live today to debut a new segment! This time, she chose to highlight a subject that can sometimes feel difficult to teach, especially at home – math. Below, we’re sharing the three activities and games she shared that are sure to keep kids young and older engaged and learning throughout their stay-at-home school day and beyond.
Number Scroll:
The first activity Mrs. Lamb highlighted is a number scroll. You will need a piece of computer paper to use to create a chart (or you can download this PDF), a pen or pencil, crayons or colored pencils, and an empty toilet paper or paper towel roll (you’ll want to cut the power towel roll in half).
If you choose to create your own chart, you will want to make one with 10 rows across and 10 rows down. Then, ask your student to number each box within the chart with 1-100. For young students, this will offer plenty of a challenge; however, students who already know how to count beyond 100 will want to count even higher. The scroll happens when you attach more paper to your first sheet to start to create a scroll that can be rolled up and stored inside of the toilet paper roll when your student wants to move on.
They will Learn: Counting, numbers, number reversal, patterns, and even handwriting.
Enhance: Consider enhancing this activity by attaching more sheets, as we mentioned, and asking your student to add color for patterns they see appearing – even numbers, odd numbers, prime numbers, 5s, 10s, and more.
One More One Less:
In order to play this game, you will want to download this PDF. You will also need at least one dice, if not two. To be able to play repeatedly, you can also think about placing the sheet inside of a gallon sized clear bag because the bag will act as a white board.
How to Play: Roll the dice and write down the number rolled in the middle section of the row. Then, write a number that’s less than the number rolled on the left and a number that’s more than the number rolled on the right. Keep going until you reach the end of the sheet!
They will Learn: Counting, numbers, addition, and multiplication.
Enhance: For students who already know how to count to six, play this game using two dice. After they roll, your student can add or even multiply the number appearing on each dice together. Students can still write numbers that are less and more than on either side of the number in the middle column.
Doubles Aren’t Trouble:
Encourage your student to enjoy multiplication and addition when you play Doubles Aren’t Trouble. Similar to One More, One Less, you will need a PDF and one dice. You can also consider the DIY white board method mentioned above!
How to Play: Roll the dice, and multiply the number that appears by 2. Then find the number on the game board and circle it. The first person to have four in a row wins!
They will Learn: Numbers and multiplication.
Enhance: To encourage longer playtime, print out a sheet for each player planning to participate. In order to win the game, they must circle every number on their card rather than only getting four in a row.
How are you encouraging your student to embrace math while learning from home? Let us know which math activities they are enjoying on Facebook!
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Partnership marketing is an established concept of modern retailing and has been used in some form by most retailers and brands. Continue reading “How a retail marketing partner can expand your reach”
10 Easy Flowers to Grow in Your Garden
After talking about easy indoor plants to care for inside your home on Monday, we thought we would step outside once more to explore flowers for your garden. Growing a garden is a summertime ritual many of us at Shopkick greatly look forward to each year. It’s a chance to embrace spending time outside, exploring a hobby for a complete season, and adding plenty of color to decks, porches, and balconies. But, where to start if you’ve never planted flowers before may give you pause. So, today we thought we would share 10 of the easiest flowers to plant in your garden or simply in a few pots outside. Take a look!
10 Easy Flowers to Grow in Your Garden:
1. Begonias:
Begonias are a classic flower to grow during the late spring and throughout the summer. We often spot them in red, which is sure to brighten up your outdoor space. If you have a spot that offers some shade, begonias will do well there. An important thing to note: Begonias thrive most when pruned, which means popping flowers that have died off of the stem in order to encourage the new growth underneath to flourish.
2. Dusty Miller:
Dusty Miller is often included in wedding bouquets because it resembles greenery. For that reason, it’s also popular to add to pots and flower boxes to act as a “filler” of sorts. Think about placing Dusty Miller in between flower groupings to add texture and fullness.
3. Geraniums:
If you’re considering making your own hanging pots, look no further than geraniums! These flowers easily cascade over the side of pots, which looks lovely when hanging. Plus, they are one of the more fragrant summer annuals, but their scent is always fresh rather than overpowering. Geraniums also do well in pots if you don’t have a spot to hang them!
4. Gerbera Daisies:
If your kids will be involved in your garden, consider planting gerbera daisies. The flowers can be found in a variety of colors, and many of them are bright and fun. Like other flowers, gerbera daisies do like both water and sun, so if you have both available, you will be all set!
5. Lantana:
If you’re hoping to attract butterflies to your garden, add lantana! It’s available in several different colors, but one we always enjoy seeing is yellow. It does tend to grow taller than some other flowers, and it looks wonderful when paired with petunias and vincas in the same pot.
6. Marigolds:
Marigolds are one of the easiest flowers to grow on a list that’s already filled with easy options! They do like sun and drained soil, so you will want to make sure they don’t become over watered. Marigolds are also known to keep critters, including bugs and deer, away from gardens, which makes them an excellent choice to add to vegetable patch exteriors.
7. Petunias:
Similar to vincas, which we’ll talk more about below, petunias are relatively easy to care for. They do well in full sun and definitely thrive when watered regularly. In order to encourage new growth, make sure to pop off flowers that have died from the stems. New growth is likely well underway underneath!
8. Salvias:
If you live in an area that experiences high heat, salvias will thrive in your conditions. These red flowers love warm temperatures and water, so if you can combine both you will see great results. Salvia also grows taller, which means it’s a great flower to include if you’re looking to add height to your garden.
9. Vincas:
If we could only choose one flower to suggest for you to grow, it would be vincas. These flowers are hearty and beautiful, and they love being in the sun. They tend to spread to fill pots throughout the summer, and while they do thrive when watered regularly they can also survive well on less. Another perk? Depending on your climate, your vincas may last through early fall.
10. Zinnias:
Similar to gerbera daisies, zinnias are also known for their rich and bright colors! Consider pairing zinnias with vincas or petunias for a vibrant flower box, and make sure to remove flowers that have died. As long as you maintain them, zinnias will keep blooming throughout the summer season and into early fall.
What flowers will you grow in your garden? Chime in on Facebook!
*All photos via The Home Depot.
The Best House Plants for Your Home
While we have been spending more time at home, we have been looking for ways to bring nature inside. It’s felt like a welcome respite to see plants and flowers throughout our homes! In order to source new house plants, we have been looking for online options with great selections. And, we have noticed 1800Flowers.com has plenty to explore! After searching through their inventory, we thought we would share some of the house plants we have discovered that promise to last for years while only requiring you to follow simple care instructions.
Dieffenbachia Plant:
The Dieffenbachia Plant is available in three sizes on 1800Flowers.com – floor, table size, and shelf – which means you can choose the best option for your home. The leaves feature a variety of green and yellow tones, which we’re drawn to. Plus, the plant loves indirect sunlight and evenly moist soil. The care is simple, but it will require a little more effort than other options on our list.
My Pet Plant:
We spotted this Pet Plant, and immediately thought of dog and cat lovers as well as kids. The plant that arrives in the cat or dog planter is a spider plant, which only requires water when the soil is dry. Spider plants don’t love direct sunlight, but any other kind of light will work! If you opt to purchase this house plant, you can also choose to have it arrive with cat or dog treats for your real life animal.
Pilea Peperomioides Plant:
If you have heard about propagating, which means starting a new plant using a leaf and roots from an existing plant, the Pilea Peperomioides Plant might be for you! 1800Flowers.com describes this plant as one that has extra bright and airy green leaves. It requires water when the soil is dry, which means the care is very simple! Plus, it doesn’t grow too large, which means it will always look wonderful on a table, desk, or counter.
Snake Plant:
Snake Plants grow vertically, so they will always feel like 1800Flowers describes – modern and architectural. Similar to the other options on our list, snake plants only require water when the soil is dry, and they do enjoy indirect sunlight the most. A bonus? They purify the air!
Fiddle Leaf Fig Floor Plant:
If you have spent any time reading blogs or exploring Instagram, you have likely seen Fiddle Leaf Fig trees! They are one of the most popular house plants, but be warned – they do require a bit more work in order to truly thrive. According to 1800Flowers.com, Fiddle Leaf Figs do best in inside spaces that offer indirect sunlight, watering when the soil is dry paired with daily misting, and space to grow. Humidity is also a bonus for Fiddle Leaf Fig Trees, so you will definitely benefit if you live in the south!
Do you like to grow house plants at home? What plants would you recommend that are easy to care for? Let us know on Facebook!
A closer look: What do consumers want from brands?
Social
Four out of five consumers believe society is more divided than ever—and 78% are looking to leading brands to bridge the divide, using social media as a platform. Brand behaviors that connect with audiences include:
- liking or responding to a fan
- showcasing brand personality
- supporting a cause
- inviting user-generated content
- promoting offline events
Consumers want brands to focus on people, not just products. They look to brands to connect disparate groups of people across platforms. Why does social connection matter? Three-quarters of those surveyed said they would buy from a brand they feel connected to over a competitor. When they don’t feel a connection, 70% are less likely to shop there and 61% spend less when they do.
Mobile
Existing mobile architecture makes it easy for brands to connect with busy, on-the-go, smartphone-enabled shoppers. Brands can partner with a third-party mobile shopping rewards app, like Shopkick to reach an already-loyal base of consumers. Shopkick allows consumers to begin their purchase journey by browsing engaging in-app content from several brands and retailers, whether they’re at home or on the go. For partners, this content helps build pre-shop awareness and consideration and puts products at the top of shoppers’ minds. Users can check the Shopkick app to see which brands or retailers offer “kicks,” or rewards points, which incentivize shoppers to visit a store or browse online. Eventually, Shopkick users redeem their kicks for free gift cards, which builds a positive affinity and loyalty for the brands that awarded them.
In-store
The personalized retail customer experience has overtaken product and price in terms of competitive advantage, with 86% of shoppers willing to pay more for better UX. Brands can leverage Shopkick in-store to offer consumers an engaging and interactive, rewarding experience. In-store, Shopkick utilizes an engaging gamification strategy that drives shoppers to products at-shelf and encourages physical product interaction in exchange for kicks. This allows brands to boost product awareness when it truly matters most—in-aisle, with the product in hand. By offering users an additional kick incentive for making a purchase, Shopkick closes the loop and drives sales. When consumers receive rewards via Shopkick, they attribute them to the partnering brands—also building positive affinity and loyalty.
American Shopping Behavior Evolving Weekly Amidst COVID-19 Crisis
Essential items remain out-of-stock on store shelves, consumers tightening belts on nonessential items.
As COVID-19 continues to impact Americans’ daily lives, new updates and stricter regulations paired with growing concerns about the virus have led to drastic changes in consumer shopping behavior in just a matter of weeks, according to a new Shopkick survey. After comparing the new data with two previous surveys – the first in mid-March, the other in early April – we found key differences in consumer behavior related to in-store shopping, spending on non-essential items, health precautions and more.
In this latest study, we surveyed more than 20,000 consumers across the country between April 16-20, 2020 to gain insights into how consumer behavior has changed as the COVID-19 situation evolves.
Key findings include:
Growing concerns are changing shopping behavior. In the March survey, 76 percent of consumers said concerns about the virus were affecting their shopping habits. Now, with national stay-at-home orders in effect and people having a much clearer understanding of how the virus spreads, that number has jumped to 82 percent, with 45 percent of consumers also saying they were more concerned.
Consumers are frequenting new retailers more often. Consumers remain open to trying new brands and products, with more taking advantage of varied inventory at different types of retailers. The number of consumers visiting a wider range of store types increased in the latest survey, with a higher percentage saying they were shopping in grocery stores (77 percent in April, 72 percent in March), big box retailers (72 percent in April, 69 percent in March), drug stores (45 percent in April, 42 percent in March), dollar stores (35 percent in April, 32 percent in March), club stores (29 percent in April, 27 percent in March) and convenience stores (20 percent in April, 19 percent in March).
Americans are only braving stores once a week. In the March survey, 50 percent of consumers said they averaged one trip to the store per week. Now, with social distancing orders in effect across the country, that number has increased to 60 percent, with a near 10 percent drop in more frequent shopping trips across the board.
Health precautions now include wearing gloves and masks. Ninety-one percent of consumers now take additional health precautions while shopping in-store, compared to 85 percent previously. These precautions include disinfecting hands and shopping carts (89 percent), using debit/credit cards to avoid exchanging cash (68 percent), shopping at less busy times (67 percent) and using self-checkout (53 percent). Due to new government regulations, many shoppers are also wearing protective masks (78 percent) and gloves (42 percent) while in stores.
Younger shoppers are still stocking up. America’s youngest consumers are continuing to fill their shopping carts with essential items. Most Gen Zers (67 percent) and Millennials (58 percent) said they were still stocking up this month, compared to less than half of Gen Xers (49 percent) and Boomers (42 percent).
Consumers are spending less on non-essential purchases. In March, slightly more than half of consumers said they were spending less on non-essential purchases (52 percent). Now, that number has increased to 67 percent.
Toilet paper is still out of stock. Americans are still struggling to find essential items on store shelves, with 64 percent reporting these items as sold out or low-in-stock. Consumers said the most out-of-stock essentials included toilet paper (91 percent), cleaning supplies (81 percent), paper towels (71 percent) and medical items like masks and gloves (59 percent). Meanwhile, other essentials like soups and canned goods (37 percent), baby wipes (35 percent), pasta (33 percent), painkillers and medicine (23 percent) and pet supplies (eight percent) appeared to be making their way back to shelves.
Similar data was uncovered by Trax, the parent company of Shopkick. The leading global provider of computer vision solutions and analytics for retail looked at two weeks of shelf inventory data (March 30 – April 10) from more than 300 stores across a variety of U.S. retailers. Trax processed over 50,000 images of shelves carrying 10 essential product categories to understand the reality of shelf availability in store.
This broad picture of actual product availability depicts similar findings to what consumers reported seeing totally out-of-stock and low-in-stock items included toilet paper (92 percent), cleaning supplies (53 percent) and baby wipes (46 percent). Meanwhile, painkillers, pasta, soups and pet supplies were mostly in-stock.
“As the realities of COVID-19 sink in and we get a better grasp on how to combat the virus, consumers will continue to change their shopping behaviors to match,” said Dave Fisch, general manager of Shopkick. “We have already seen ebbs and flows in actual purchasing behavior as Americans figure out how to navigate the situation for themselves and their families. We hope that by providing the most up-to-date data, we can help paint the full picture of what retailers and consumers are experiencing during these rapidly changing times.”
Get in touch for more information on our continued efforts to help our partners navigate shifting consumer behaviors during these unprecedented times.
3 Easy No Knead Bread Recipes
Have you made bread while quarantined at home? We have been adding new recipes to try to our ever evolving lists, and we have to admit how much fun we have been having in our own kitchens, not to mention watching other people embrace making new recipes in their own spaces. We have tried a few bread recipes over the past few weeks, and we think we’ve narrowed down the three easiest options. Below, we’re sharing all of the details so you can check “bake bread” off of your list (and likely add it right back on once you taste the results).
1. No Knead Focaccia:
In our book, you can never go wrong with a recipe from Bon Appetit. We spotted this No Knead Focaccia recipe on Instagram and set aside a Sunday to bake this bread. It quickly became a family favorite! The bread will rise once inside your fridge and a second time on your counter, so we recommend starting to prep the dough early in the morning. Serve it with pasta for a fun Italian dinner night meal or cut slices in half for delicious sandwiches!
2. Brown Sugar Banana Bread:
If you have never baked bread before, banana bread is a great place to start! You will not need to purchase yeast to make this recipe come to life, and it’s a great way to make sure to use bananas even if they have become a bit too ripe to eat. The ingredient that makes this recipe different is in the name: brown sugar. Serve for breakfast or enjoy a slice (or two!) as a snack in the afternoon. Your family will love this recipe!
3. No Knead Bread:
This No Knead Bread is another tested and loved recipe by the Shopkick team! Oftentimes, bread needs to be kneaded, which makes the process of prepping it feel a little more daunting. This bread makes a classic loaf once baked, and there is no kneading involved. You’ll want to start prepping the dough the day before you want to eat it, so keep that in mind. Also, the author of the recipe walks through the steps of using a Dutch Oven and not, so the post is definitely worth reading.
Happy bread baking, Shopkickers! Share your results on Facebook.