Establishing a brand storytelling strategy to boost CPG sales
From bagged salads to deodorant, everyone needs and buys consumer packaged goods (CPGs).
Establishing a brand storytelling strategy to boost CPG sales Read More »
From bagged salads to deodorant, everyone needs and buys consumer packaged goods (CPGs).
Establishing a brand storytelling strategy to boost CPG sales Read More »
The only thing better than confirming a customer’s intent to buy is actually winning a sale, and retailers must be ready to accommodate new buying habits.
BOPIS retail: How brands can benefit from this new shopping trend Read More »
If you’re wondering how to achieve top of mind awareness for your brand, one of the keys is to reach consumers right before they’re about to shop.
How to achieve top-of-mind awareness on the path to purchase with virtual greetings Read More »
CPG brands may face challenges with in-store marketing effectiveness due to limited control over the retailer space.
4 ways to improve in-store marketing effectiveness Read More »
Increasing the conversion rate in retail is often a significant challenge for CPG brands who have little control over the physical layout of stores.
From shoppers to buyers: How to increase conversion in retail stores Read More »
Before the emergence of smartphones and mobile apps, shoppers interacted with store clerks when they had questions about products.
How marketing technology is changing in-store interaction Read More »
For those brands looking to reach today’s on-the-go consumer, mobile marketing is the way to go.
3 common challenges of mobile marketing and how to solve them Read More »
Customer loyalty programs are a challenge in the CPG industry as consumers typically don’t carry brand-specific loyalty cards.
Customer loyalty programs: Converting loyalty into sales Read More »
There are many opportunities available through in-app video ads of which brands should take advantage.
In-app video ads: Why your brand should be taking advantage of mobile video Read More »
Marketers commonly cite the Pareto Principle as a reason to increase brand awareness and loyalty.
3 ways to increase brand awareness and loyalty Read More »