Shifting to digital: How to gain customer trust online
With an oversaturated market, it’s important for businesses to differentiate themselves and compel consumers to shop with them.
With an oversaturated market, it’s important for businesses to differentiate themselves and compel consumers to shop with them.
Loyalty rewards programs are more prominent and popular than ever.
For many marketers, it’s not so much a question of if they should focus on brand engagement, but rather how they should best go about doing so.
Customer loyalty does more than signify the groundwork of a fruitful, long-term relationship between brand and customer; it provides a multitude of strategic benefits that improve the health and success of a brand.
Beacon mobile marketing debuted in 2013 when Apple announced iBeacon technology would be part of their iOS 7 software at the World Wide Developer Conference.
Today’s consumers are no longer confined to sitting at home on a desktop computer when conducting research.
When it comes to CPG loyalty programs, you would normally think “the more the merrier,” right?
Mobile shoppers have proven to be a valuable market both online and offline.
Consumers know there is fierce competition for their dollars, so why shouldn’t brands and retailers cater to their preferences and needs?
Customer incentives are rewards offered by brands in exchange for the completion of brand-building behaviors.