Increasing market share can happen in one of two ways—either brands and retailers are “stealing” business from competitors or creating a new demand to increase the market along with share.
How to increase market share in retail with mobile marketing Read More »
These days, shoppers are entering stores armed with more information than ever before thanks to their mobile devices.
Learn how to increase brand visibility in-store Read More »
More than half (57%) of shoppers report having used a mobile shopping app while shopping in-store.
Why a shopper’s in store mobile experience matters in retail Read More »
In-app advertising has proven effective for many brands and retailers, so why not close the loop with in-app shopping?
In-app shopping: Understanding the influence and how to take advantage Read More »
In-store digital marketing in 2020 looks very different than in-store digital marketing even five years ago.
How to leverage in-store digital marketing to boost sales Read More »
The average American is exposed to an estimated 4,000 to 10,000 ads per day. At some point, it’s intrinsic to subconsciously screen for messages that spark a personal interest and filter out those that aren’t relatable. Personalization is the key to locating the right demographic for particular products and brand messaging—and yet, so many brands
Why personalization in retail is a must when growing engagement Read More »
Brands and retailers looking to take advantage of mobile commerce in retail should consider exactly how consumers have incorporated mobile devices into almost every part of the typical shopping trip.
How to take advantage of mobile commerce in retail Read More »
If you’ve invested considerable time, effort, and finance into the development of a new product, it’s understandable that you can’t wait to show it off.
How to build awareness of a new product with mobile marketing Read More »
Branding—it’s your company’s first impression, that initial moment of attention, the way you gain a consumer’s purchase consideration.
How to drive brand awareness when it matters most Read More »
Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.
Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.
Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.
