Shifting to digital: How to gain customer trust online
With an oversaturated market, it’s important for businesses to differentiate themselves and compel consumers to shop with them.
How to Earn Kicks: 16 Tips for Shopkick Success
I’m a Shopkick master, everyone knows that. I mean, it’s nothing for me to earn a gift card a month, which I promptly spend on splurges at Starbucks or combine with all my Walmart Savings Catcher deals for extra savings. Right now, I’m saving up for a Best Buy gift card for a special someone. …
Which customer loyalty marketing variables are most influential for repeat engagement?
Customer loyalty involves an ongoing, positive relationship between a customer and a brand or retailer. Loyal customers are invaluable, especially since 80% of a company’s revenue comes from 20% of their existing customer base. They also have a higher conversion rate—the probability of selling to an existing customer is 60% to 70%, while selling to …
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Retail mobile app vs. responsive website: Which is better?
How important is customer loyalty to retailers today? Consider this: While 80% of a retailer’s future revenue is dependent on 20% of its existing customers, the average American retailer loses 15% of its customer base each year. Understanding how to juggle this revolving door of customers while still maintaining your most valuable shoppers is critical …
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Discover how proximity marketing benefits positively impact your strategy
The majority of shoppers (82%) make their purchasing decisions while in-store, typically after seeing, holding, and interacting with the product. Retailers need to find a way to reach customers at this pinnacle moment when they’re weighing their options. Store associates have been one of the only effective ways for retailers to influence the decision-making process …
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Customer Loyalty Marketing: An Ultimate Guide for Brands in 2021
There’s no doubt mobile devices have become a ubiquitous, indispensable part of the American lifestyle. It is reported that 96% of Americans own a cellphone, with 81% being smartphones.
Ultimate guide to setting up a customer rewards program for retailers
Loyalty rewards programs are more prominent and popular than ever.
How proximity-sensing advertising drives brand engagement
For many marketers, it’s not so much a question of if they should focus on brand engagement, but rather how they should best go about doing so.
Smart in-store marketing tactics that drive retail sales
Traditional in-store marketing tactics have included product demos and sampling, but 2021 will prove challenging for these activities, given the social distancing measures that will likely remain in place for much of the year.
Strategies for proximity marketing that drive the customer journey
The customer journey is composed of the five key shifts a prospective buyer experiences on the path to purchase: