How to personalize the digital customer journey
Brands and retailers know how critical it is to put the customer first and offer some level of personalization.
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Brand Affinity
How a retail marketing partner can expand your reach
Partnership marketing is an established concept of modern retailing and has been used in some form by most retailers and brands.
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How to build customer trust and loyalty that translates into sales
Prioritizing trust is not just a superior sales tactic; it’s good business and the right thing to do.
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Why a shopper’s in store mobile experience matters in retail
More than half (57%) of shoppers report having used a mobile shopping app while shopping in-store.
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How rewarding customer loyalty leads to better retention
A clear focus on customer retention is a sound sales strategy.
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Why the most effective immersive brand experiences feature mobile
The most effective immersive brand experiences are driven by digital technology—more specifically, mobile technology.
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How to create product awareness on the path to purchase
Technology has greatly changed the standard path to purchase model over the years.
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Why personalization in retail is a must when growing engagement
The average American is exposed to an estimated 4,000 to 10,000 ads per day. At some point, it’s intrinsic to subconsciously screen for messages that spark a personal interest and filter out those that aren’t relatable. Personalization is the key to locating the right demographic for particular products and brand messaging—and yet, so many brands
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Partner with a customer loyalty rewards app to boost affinity
Brands and retailers understand the importance of retaining loyal customers, especially when it’s been proven that it’s more cost-effective to retain customers than it is to acquire new ones.
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4 strategies to enhance the customer shopping experience in-store
“Strategy” refers to a high-level action plan designed to achieve one or more goals under conditions of uncertainty. There has been much uncertainty in brick-and-mortar retail these days, with customers shifting online and many longstanding retailers shuttering their doors for good in what the media has called a “retail apocalypse.” Yet, that doesn’t mean brands
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