Brand Affinity Archives

Shoppers Returned To Stores For The Holidays

b2b, Brand Affinity, News, Omnichannel, Retail, Technology / Nikki.chace@shopkick.com

Shopper traffic to physical retail stores has strongly rebounded from 2020. Data from Placer.ai, a company which measures shopper visits across a wide range of physical stores including grocery, apparel, big box, department and specialty, indicate that shoppers returned for the 2021 holiday season. Store visits were higher than 2020 and slightly ahead of 2019 Ethan Chernofsky, vice president […]

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The Top Digital Trends To Watch In 2022

b2b, Brand Affinity, News, Omnichannel, Retail, Technology / Nikki.chace@shopkick.com

The world is more digital now than ever before and that’s sure to last in 2022. Ninety percent of Americans say the internet has been essential to them during the pandemic. Indeed, basic everyday tasks such as buying groceries, connecting with family, and conducting business have been upended to rely on digital media. The pandemic

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Shifting to digital: How to gain customer trust online

b2b, Brand Affinity, Brand Awareness, Customer Loyalty & Rewards, Full Funnel Marketing, Marketing, Omnichannel, Research / FPSEditor

With an oversaturated market, it’s important for businesses to differentiate themselves and compel consumers to shop with them.

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Product launch best practices that capture your target market

b2b, Brand Affinity, CPG, Marketing / shopkickb2b

Even with a great product and a known brand, every product launch poses uncertainties. About 10,000 new products debut every year in the CPG industry alone, and within two years, 85% of these items are categorized as failures and are scrapped. There is no precise formula for capturing the adoration of your desired target market,

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Ultimate guide to setting up a customer rewards program for retailers

b2b, Brand Affinity, Brand Awareness, Customer Loyalty & Rewards, Omnichannel / FPSEditor

Loyalty rewards programs are more prominent and popular than ever.

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How proximity-sensing advertising drives brand engagement

b2b, Brand Affinity, Brand Awareness, Proximity Marketing / FPSEditor

For many marketers, it’s not so much a question of if they should focus on brand engagement, but rather how they should best go about doing so.

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Comparing customer loyalty programs: Which marketing strategy is right for your brand?

b2b, Brand Affinity, Brand Awareness, Customer Loyalty & Rewards, Marketing / FPSEditor

Customer loyalty does more than signify the groundwork of a fruitful, long-term relationship between brand and customer; it provides a multitude of strategic benefits that improve the health and success of a brand.

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CPG loyalty programs: Overcoming the challenge of loyalty fatigue

b2b, Brand Affinity, Brand Awareness, CPG, Customer Loyalty & Rewards, Omnichannel / FPSEditor

When it comes to CPG loyalty programs, you would normally think “the more the merrier,” right?

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A new normal: Preparing for changes in consumer behavior post-COVID-19

b2b, Brand Affinity, COVID-19, eCommerce, Full Funnel Marketing, Marketing, Omnichannel, Proximity Marketing, Research, Retail / FPSEditor

Consumption habits have been deeply disrupted by the emergence of COVID-19, leaving shoppers and retailers with much uncertainty about the path ahead.

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Shopper marketing: How mobile technology is transforming shopper engagement

b2b, Brand Affinity, Brand Awareness, CPG, Customer Loyalty & Rewards, Marketing, New Customer Acquisition, Omnichannel, Proximity Marketing, Retail / FPSEditor

Shopper marketing is a broad term defined as last-minute efforts to influence a shopper’s behavior at the point of purchase.

Shopper marketing: How mobile technology is transforming shopper engagement Read More »

Brand Affinity

Shoppers Returned To Stores For The Holidays

The Top Digital Trends To Watch In 2022

Shifting to digital: How to gain customer trust online

Product launch best practices that capture your target market

Ultimate guide to setting up a customer rewards program for retailers

How proximity-sensing advertising drives brand engagement

Comparing customer loyalty programs: Which marketing strategy is right for your brand?

CPG loyalty programs: Overcoming the challenge of loyalty fatigue

A new normal: Preparing for changes in consumer behavior post-COVID-19

Shopper marketing: How mobile technology is transforming shopper engagement

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