Brands and retailers have consistently relied upon loyalty rewards programs to offer consumers incentives in exchange for repeat business.
Loyalty fatigue: How brands and retailers can combat it Read More »
When supply chain issues and panic buying left grocery shelves empty for weeks, shoppers had to consider alternative options when their go-to brands weren’t available. In fact, in the height of the pandemic, 85% of consumers said brand names no longer mattered, and 69% said they would purchase a different brand if their preferred brand
Retail Refined Podcast: Strengthening Customer Loyalty with Data Read More »
Customer loyalty involves an ongoing, positive relationship between a customer and a brand or retailer. Loyal customers are invaluable, especially since 80% of a company’s revenue comes from 20% of their existing customer base. They also have a higher conversion rate—the probability of selling to an existing customer is 60% to 70%, while selling to
Which customer loyalty marketing variables are most influential for repeat engagement? Read More »
How important is customer loyalty to retailers today? Consider this: While 80% of a retailer’s future revenue is dependent on 20% of its existing customers, the average American retailer loses 15% of its customer base each year. Understanding how to juggle this revolving door of customers while still maintaining your most valuable shoppers is critical
Retail mobile app vs. responsive website: Which is better? Read More »
There’s no doubt mobile devices have become a ubiquitous, indispensable part of the American lifestyle. It is reported that 96% of Americans own a cellphone, with 81% being smartphones.
Customer Loyalty Marketing: An Ultimate Guide for Brands in 2021 Read More »
Loyalty rewards programs are more prominent and popular than ever.
Ultimate guide to setting up a customer rewards program for retailers Read More »
Customer loyalty does more than signify the groundwork of a fruitful, long-term relationship between brand and customer; it provides a multitude of strategic benefits that improve the health and success of a brand.
Comparing customer loyalty programs: Which marketing strategy is right for your brand? Read More »
When it comes to CPG loyalty programs, you would normally think “the more the merrier,” right?
CPG loyalty programs: Overcoming the challenge of loyalty fatigue Read More »
Coresight Research partners with Shopkick’s Shopper Appreciation Weekend and Fashwire to launch new shopping holiday and get consumers acting early. Coresight Research, the global research and advisory firm specializing in retail and technology, Shopkick, and Fashwire, an AI driven two-sided B2B and B2C global fashion marketplace, today announce the 10.10 Shopping Festival, a new shopping
Inaugural 10.10 Shopping Festival to Deliver the Holidays to American Consumers Read More »
When the economy takes a hit and shopping habits are consequently disrupted, retailers will rely more than ever on their most loyal shopping base.
Customer retention in retail: How to maintain customers in a recession Read More »
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Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.
Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.
Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.
