Mobile: The most effective in-store marketing channel
In-store marketing is relatively affordable when compared to other forms of advertising like billboard ads and TV spots.
Full Funnel Marketing
How to personalize the digital customer journey
Brands and retailers know how critical it is to put the customer first and offer some level of personalization.
How to increase market share in retail with mobile marketing
Increasing market share can happen in one of two ways—either brands and retailers are “stealing” business from competitors or creating a new demand to increase the market along with share.
Understanding how consumers interact with brands on the path to purchase
What makes a consumer purchase?
Why the most effective immersive brand experiences feature mobile
The most effective immersive brand experiences are driven by digital technology—more specifically, mobile technology.
How to leverage in-store digital marketing to boost sales
In-store digital marketing in 2020 looks very different than in-store digital marketing even five years ago.
How to build awareness of a new product with mobile marketing
If you’ve invested considerable time, effort, and finance into the development of a new product, it’s understandable that you can’t wait to show it off.
4 strategies to enhance the customer shopping experience in-store
“Strategy” refers to a high-level action plan designed to achieve one or more goals under conditions of uncertainty. There has been much uncertainty in brick-and-mortar retail these days, with customers shifting online and many longstanding retailers shuttering their doors for good in what the media has called a “retail apocalypse.” Yet, that doesn’t mean brands …
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Why Shopkick should be a part of your CPG marketing strategy
It can be a challenge to stand out in a crowded supermarket aisle.
Learn how to shorten the consumer path to purchase with mobile
The consumer path to purchase is an important consideration for any retailer looking to reduce marketing costs, improve conversions, lower churn rates, and increase the bottom line.