Date night outfit ideas on a dime!

As a mom of three boys, date nights with my husband are rare and cherished. But when the stars align and we get a night out, the first question that pops into my head is: “What am I going to wear?!” 

 

Between business casual workwear and athletic gear for evening sports events, my closet isn’t exactly stocked with designer dresses. And let’s be honest my budget doesn’t allow for splurges on Jimmy Choos or a brand-new little black dress. So what’s a girl to do? 

 

Here are my favorite budget-friendly tips for pulling together a fabulous date night look without breaking the bank. 

 

1. Get Inspired on Pinterest 

A few minutes scrolling Pinterest can work wonders. I often find outfit inspiration that helps me reimagine pieces I already own. It’s amazing what you can create with a little creativity and a fresh perspective sometimes I even rediscover hidden gems buried in my closet! 

 

2. Swap with Friends 

Sharing wardrobes with a friend or sister is a game-changer. Even if you’re not the same size, accessories and tops can be mixed and matched. It’s a fun way to double your outfit options without spending a dime. 

 

3. Shop Secondhand 

Thrift stores, garage sales, Facebook Marketplace, and eBay are treasure troves for stylish, gently used clothing. You can find amazing pieces for a fraction of the cost and sometimes even score designer items! 

 

4. Remix Old Favorites 

Let’s be real your partner probably doesn’t remember what you wore last date night. So why not recycle an outfit with a twist? Add a new cardigan, swap out shoes, or throw on a scarf or belt to give it a fresh feel. 

 

Go-To Outfit Ideas 

Now that you’ve got some styling strategies, here are a few outfit combos I love using pieces I already own: 

 

Jeans + Sexy Top

Pair your favorite denim —skinny, boyfriend, or colored— with a sparkly or sleek top. My go-to? Dark grey skinnies and a black shimmer blouse. Finish with heels or flats, depending on the vibe. 
Pro tip: Shop for affordable finds at Target or Walmart and earn free gift cards with Shopkick while you’re at it! 

 

Monochrome + Jacket 

All-black or all-gray outfits are chic and slimming. Add a denim jacket for a casual look or a blazer for sophistication. Feeling bold? Try a leather jacket and a colorful scarf for extra flair. 

 

Show a Little Skin 

Date night is the perfect excuse to wear something a little flirty. Off-the-shoulder tops, open backs, or shorter skirts can add just the right touch of glam. Save these styles for special nights not the PTA meeting! 

 

Confidence Is Key 

No matter what you wear, the most important thing is how you feel in it. The sexiest outfit is one that makes you feel beautiful, confident, and fabulous. 

 

Want more style tips or ways to earn rewards while shopping? Follow us @shopkick and share your favorite date night looks! 

National Breast Cancer Foundation Wins $50,000 Donation from Shopkick!

Please join us in congratulating our Kicking for a Cause champions, National Breast Cancer Foundation!

Final leaderboard showing NBCF as the winner

Over the past month, users joined one of 5 charities to earn as many kicks as possible to keep their team in the lead. The National Breast Cancer Foundation team collected over 12 Million kicks alone to snag our winning $50,000 donation!

“Thanks to Shopkick and their users for their support of our mission to help women now facing breast cancer,” says NBCF Founder & CEO, Janelle Hail.  “Their donation of $50,000 will allow NBCF to provide thousands of free early detection and patient navigation services to women in need across America.”

We are thrilled to be able to support such an amazing organization helping women and families affected by breast cancer every single day.

All 5 charities will remain available in the Rewards Mall for a limited time, so we hope you will continue to kick for a cause with us by donating your kicks to National Breast Cancer Foundation or to the charity of your choice through the app now!

Donate your kicks now

Holy wholesale: Boxed brings smart shopping to Shopkick

Holy wholesale! Boxed, the awesome online wholesaler, has launched with Shopkick. Stock up on just about everything you need and get free gift cards in return. When you visit Boxed or make purchases from them through the Shopkick app, you’ll be able to earn Shopkick points (called “kicks”). Redeem those kicks for free gift cards to stores like Best Buy, Sephora, and much more.

 

Bulk shopping means big savings

Wholesale sizes mean you get more for your money and shop less. Boxed delivers bigger savings without membership fees everywhere in the lower 48 states. What’s not to love about a 2 day shipping time? You even get free samples with your delivery!   Boxed has the A+ lineup you need to stock up for back to school shopping in minutes. Buy in bulk, get free gift cards: Shop with Boxed.com through the Shopkick app. Don’t have Shopkick? Download it today and join the millions of Shopkickers who have redeemed over $63.8 million in free gift cards.

5 apps that replace Cartwheel & still save you money at Target

With Target’s Cartwheel shutting down in a week, you might be left scrambling to find an app alternative. Don’t fret — here are some other apps that can replace Cartwheel and still save you money at Target.

 

Retale

Never miss a deal again with Retale. Check out weekly ads and circulars from local and national retailers (including Target). Find the best offers that save you money. Browse by product category (deals on pet food, anyone?) or by store. You can even get store locations and opening hours directly from the app!

 

Shopkick

With Shopkick, you can earn free gift cards to Target without even buying anything. Just open the app at the entrance of your local Target or grocery store, and scan products around the store in a fun treasure hunt to earn points (called “kicks”). Get bonus kicks if you purchase a featured product and submit your receipt in the app. Redeem your kicks for free gift cards to Target, Walmart, Amazon.com and much more. Don’t have Shopkick? Download it today.

 

Earny

Price matching is so much easier with Earny. Based on receipts emailed to your inbox, Earny searches for price drops on your recent purchases and claims the difference on your behalf if you didn’t get the best price. Earny will notify you on every refund you get. Earny always has your back.

 

SavingStar

SavingStar is a digital coupon app for thousands of grocery stores and drugstores that is linked to your individual store loyalty cards. You choose the digital coupons you want to use and the reward is applied to your loyalty card. When you reach $5 in savings, you earn cash!

 

SnipSnap

Mobile coupons made easy — SnipSnap lets you take a picture of printed coupons and transforms them into digital, mobile-ready ones. You can also browse an online directory to take advantage of coupons that other friends have “snipped.”

Impact of video on in-store activity

In today’s attention-based economy, marketers must seek out advertising formats that their target audience will engage with and not block or skip.  As consumers have become skillfully adept at evading interruptive marketing messages, some advertising formats stand out as particularly effective at capturing consumers attention and driving key brand metrics. Two formats in particular, video and incentive-based rewards, are consistently ranked among the most positive forms of advertising, and viewed most favorably by consumers.

Video is one of the most engaging ways to reach consumers and capture their attention to tell a brand’s story. In fact, the rise of video advertising can be attributed to the fact that short-form video is a true win-win for consumers and marketers. Consumers get branded content that is more dynamic, educational and entertaining while marketers have a greater opportunity to engage, tell their brand or product’s story and build meaningful relationships.

On the Shopkick platform, we’ve found video to be a particularly powerful driver of brand metrics across the purchase journey. While planning their shopping trip or building their list, users can watch a branded video at home or on the go, and be rewarded with kicks, our in-app currency. After viewing, they can save the featured product to their shopping list. Engagement rates for video are much higher than industry standards, as the incentive for viewing drives up Shopkick average completion rates to 94%, compared to industry average of 68% (IAB 2017).

On Shopkick you can connect the viewing of the video to in-store activities like product engagements and purchases. Users are incentivized to visit the product in-store, and are rewarded for picking up the product at shelf. At this point, users who have watched the video are already aware of the product attributes and benefits, and with the product in-hand, we’ve found they are much more likely to purchase.  For example 24% of unique scanners watch the brand video and 32% of receipt uploaders watch video.

An example of how video works in the Shopkick platform:

To reach and engage their target audience, marketers must understand the types of content consumers seek and deliver it in the right context to build awareness and ultimately drive sales.Reaching consumers before they get to the store is critical to establish awareness, affinity and get on the shopping list, ultimately increasing likelihood of conversion and purchase.

To learn more about Shopkick Video, contact us today!

Meet Shopkick at the Path to Purchase Expo!

Planning to attend Path to Purchase Expo in Chicago? We’d love to meet you!

With 97% of CPG purchases still happening in-stores, it’s critical for marketers to have the right strategies and solutions in place to reach and engage shoppers where they are spending their time and their money.

Shopkick is the most engaging rewards app that bring moments of joy to everyday shopping by offering fun ways to earn rewards. For brands and retailers, Shopkick provides high consumer engagement along the entire path to purchase. Our unique pay for performance model has been proven to deliver high ROI, driving incremental foot traffic, visits to shelf, and sales.

Schedule a meeting with the Shopkick team to to learn more about how our valuable shoppers can help you achieve your shopper marketing goals, or simply visit us at our booth #737 to take the app for a spin and get a free gift card!

The event takes place September 26-28 at the Donald E. Stephens Convention Center and is the world’s largest gathering of shopper and retail marketing professionals.

We hope to see you there!

 

New gift cards now available on Shopkick

Want to score Amazon.com Gift Cards without spending a dime? Shopkick just made it even easier. You can now redeem your kicks (our version of reward points) for Amazon.com Gift Cards — perfect for everything from daily essentials to wish list splurges. 

 

Here’s how it works: 

Earn kicks just by walking into stores like Walmart or Target and opening the app. At the store? Scan product barcodes for more kicks — no purchase needed. Buy something and scan your receipt for bonus points. 

 

Prefer shopping online? Earn kicks by visiting and buying from popular sites like Groupon and QVC through the Shopkick app. 

  

Rack up enough kicks, and redeem them for Amazon.com Gift Cards (available in $5–$25 amounts) or other top retailers like Target, Walmart, Sephora, and Best Buy.

 

Don’t have the app yet? Download Shopkick now and start earning today. 

Shopkick’s Blue Birthday Bash is coming

Free gift cards as party favors? This has got to be one very special celebration! August marks the Shopkick app’s 7th birthday, which means there will be tons of opportunities during the Blue Birthday Bash to earn Shopkick points (called “kicks”) when you shop in stores or online through the app. You can immediately redeem those kicks for free gift cards to Amazon.com, Best Buy, Sephora, Target, and more.

How to earn free gift cards:

Between 8/18/17-8/20/17, earn thousands of kicks when you walk into stores like Target and Carter’s and open the app. It’s that easy! You can also scan products for kicks in a fun treasure hunt game at your local grocery store, Target, or Walmart. Who said birthday party games weren’t rewarding?

The party doesn’t stop there — it’s moving online too! On Monday, 8/21, earn 2x kicks when you make purchases from Boxed, eBay, Groupon, Jet, and Spring though the app. Talk about a great party favor!

Find out which of your favorite stores and brands are participating in Shopkick’s Blue Birthday Bash here.

Don’t have Shopkick? Download it now.

Happy 7th birthday Shopkick!

Posted in b2c

Top takeaways from Mary Meeker’s 2017 Internet Trends Report

Mary Meeker’s annual Internet Trends Report is essentially required reading for anyone who works in tech and advertising. In 355 slides, she analyzes relevant trends in internet adoption, advertising + commerce, media + entertainment, gaming, enterprise healthcare, China, India and startups.

In this post, we break down some of the key trends that advertisers need to know:

Meet consumers where they spend their time

The shift to mobile continues as consumers increasingly concentrate more of their media time in mobile at the expense of other channels. However, advertising dollars have not kept pace resulting in a $16 billion opportunity based on the gap between consumer time spent in mobile and advertising dollars spent in mobile. It’s critical for marketers who seek to build relationships with consumers to meet them where they are spending their time.  In today’s advertising economy, consumer attention is the new currency.

 

Challenges in cross-channel ad measurability

While advertisers rely on measurable engagement metrics, there are still widespread challenges in measuring ROI and offline metrics like conversion and revenue. Before even measuring sales, most marketers and platforms are still trying to figure out if and how their digital activities drove in-store visits.  For example, Snap recently acquired PlaceIQ, and Google have Facebook are now attempting to track store visits and sales through POS data. In 2016, Deloitte reported that digital’s influence on in-store sales surpassed 50%, influencing 56% of all in-store retail sales.  Yet understanding this influence on a shopper-level is still a challenge for most retailers.  In fact, 67% of retail executives said their greatest obstacle in offering an omnichannel experience is tracking customer analytics across channels. See more on how Shopkick measures online to offline attribution here.

 

Understand the ads that consumers want

Consumers increasingly view non-native advertising formats as both interruptive and annoying, which is why ad blocking software penetration continues to grow. Already close to 20% of US consumers have it installed and that number is much higher in developing markets like China and India.  However, there are ad formats that are viewed more positively, particularly incentive-based video ads tied to mobile app rewards, social click-to-play and skippable pre-roll. For example, 68% of consumers view mobile app reward video ads as positive vs just 19% for mobile app pop-up video ads. This has implications for viewability and engagement going forward, and incentive-based video will continue to grow with consumer favorability.

Shopkick has seen tremendous results with rewarding users for watching video on our platform.  Our engagement rates are significantly higher than industry standards, with a 93% completion rate vs. 68% (IAB). Video is also a powerful driver of in-store activity, increasing both product engagements and purchases. See a case study from Barilla on the power of incentive-based video on driving in-store metrics here.

 

Incorporate gamification tactics to optimize loyalty and engagement

Mary Meeker examines best practice gaming mechanics like repetition, planning workflows, solving puzzles, completing projects, leveling up, and competition. Successful non-gaming companies have also incorporated these tactics into their products to optimize consumer learning and engagement.

Shopkick is a shopping rewards program, and like many other loyalty programs, we have incorporated conventional gaming tactics into our app to keep our users active, engaged and retained.  As a result, users report feelings of great satisfaction and accomplishment after having earned rewards and accumulated kicks.  Advertisers should incorporate these mechanics into marketing strategies on a campaign level or when selecting advertising partners. These tactics can be leveraged to keep consumer’s attention, keep them engaged, and keep them loyal.

To read the full Internet Trends Report, view here.

Want to treasure hunt for free gift cards?

Turn your next shopping trip into an in-store treasure hunt. Aside from the tons of fun you’ll have, you can also earn hundreds of Shopkick points (called “kicks”). You can redeem those kicks for free gift cards immediately to stores like Target, Walmart, and Amazon.com and much more. It’s that easy! All you have to do is open the Shopkick app and scan select product barcodes. Wondering where to find scans? Target, Walmart, drug stores and grocery stores typically have the most kicks for scanning, but be sure to check the Shopkick app for the latest inventory.

Don’t have Shopkick? Download it now.

How to scan:

Step 1: Find a product to scan

Look for the barcode icon on products in Shopkick.

Step 2: Visit a store with scans

Locate the product to scan (double check to make sure it’s the right one).

Step 3: Tap “scan barcode” open the camera

Hold up the camera to the barcode, and you’ll instantly receive your kicks!

Remember, you can only earn kicks for scans performed while in the store.  

 

Here’s what Shopkickers love about scanning:

Shopkick spreads smiles one scan at a time! I love seeing other shopkickers in the store.  It’s like a secret society when you both see that blue kick circle light up! – Michelle N.

My kids treat scans like a treasure hunt! We enjoy the time together and all get exercise walking round the stores.  I’ve used my kicks to buy them gifts that were out of my budget.  — Ashley G.

Jet launches with Shopkick for easy back to school shopping

Ace back to school shopping while earning free gift cards when you get school supplies from Jet.com with Shopkick. Now you can earn points (called “kicks”) when you visit or make purchases from Jet through the Shopkick app, and redeem those kicks for free gift cards to Walmart, Sephora, Best Buy and more. That means for every item you check off your kids’ school shopping list, you earn something back for yourself!

 

What Can I Buy On Jet?

Shop everything from snack food to cat food and beyond. Save on everyday essentials and get free shipping with a $35 purchase. Thousands of items arrive within 2 days and returns are always free. What’s even more rewarding is now you can earn 4 kicks for every $1 you spend at Jet. Make sure you navigate to Jet through Shopkick to get credited for your purchase. New customers get 15% off their first three orders with the code SAVE15 (minimum order $35, max discount $20, ends 9/1/17). Shopping and earning have never been so easy.

Don’t have Shopkick? Download it now and start earning free gift cards. 

Shopkickers love Jet, especially for back to school shopping! Common school supply lists are even broken down by grade level! Easy peasy! Save time and money, and get rewarded when you shop from Jet with Shopkick today.

 

Awesome supplies you can buy on Jet

Freezer Meals: A Busy Parent’s Saving Grace

The 6:00 Scramble

We’ve all been there: it’s 6 pm, you’ve just walked in the door and are greeted with the dreaded question, “What’s for dinner?”  Whether you work full-time, part-time, or stay at home, life as a parent is hectic at best. It’s amazing how quickly the day slips away and before you know it, tummies are growling and you’re searching the fridge for enough leftovers to piece together a meal. All too often, we throw our hands up and declare, “We’re going out for dinner!” For a family on any kind of budget, this option is not sustainable. Not only is eating out less nutritious than a home-cooked meal, it can cost a small fortune over time.

How can you avoid this seemingly inevitable scenario? Two words: freezer meals. Freezer meals are a cost-effective, time-efficient way to provide your family with a home-cooked, nutritious meal on busy weekday evenings.

When to Prepare Freezer Meals

There are two ways to prepare freezer meals that can easily fit into most busy schedules and tight budgets.

  1. Clear a day to spend a couple of hours in the kitchen cooking and prepping meals you can pop in freezer.
  2. As you cook a meal you’ve already planned to cook, double the recipe. Eat one and freeze one.

Depending on how busy your week is and how long your attention span is, option 1 might be the best choice for you. It’s a great way to get a large amount of meals done at once and stocked in your freezer. Sundays are usually a popular day to clear the afternoon and prep some meals for the week ahead. It also helps to enlist the help of a partner or little people. Kids can be a big help in the kitchen — it can be easier than you think to find things for them to do. Washing vegetables, stirring, measuring, and pouring are great for little hands, and best of all they’ll be learning a skill instead of killing time in front of a screen.

Choose about 4-6 recipes to make and plan the order in which you will cook them. Ideally, you would choose at least 2 recipes that have the same main ingredient. Cook the meat or main ingredient in bulk and use it for both recipes. Also, choose a couple of recipes that you don’t have to cook completely, but can prep the ingredients, freeze, and cook later. Crock pot recipes are great for this. Nothing is more satisfying than looking at a freezer full of ready-to-go meals.

Option 2 is a great way to make freezer meals when you don’t have the time or energy to devote an afternoon to cooking and prepping meals. Simply double a recipe you’re already cooking. Portion half of the cooked recipe into a freezer-safe container. Eat half and freeze half!

5 Freezer-Friendly Recipes

Favorite Freezer Meals from our community of moms!

Spicy Turkey Tacos – from Taste of Home  

Don’t let the name fool you. The only thing that really makes these tacos spicy is the Pepper Jack cheese on top. Regardless, these are deeelicious! To freeze these bad boys, complete step 2 from the recipe instructions and freeze the amount you want to save for later. When you’re ready to eat, place in the refrigerator the night before. Heat the already prepared taco meat in a skillet and assemble according to the recipe. For a healthier version, these also work great with whole wheat tortillas.

 

Tomato Bisque – from 100 Days of Real Food

I’m not a huge soup fan, but this tomato bisque is out-of-this-world delicious. I could bathe in it. I like to cook this in the summer when tomatoes are in season and freeze a few batches for the colder months. Our family loves to make this with grilled cheese sandwiches. Yum! This can easily be adapted for vegetarians: just omit the bacon or prosciutto.

 

Chicken Broccoli Rice Casserole – from Money Saving Mom

This is a great go-to freezer recipe. It’s incredibly easy to throw together and tastes great. The recipe is for four casseroles and can be easily reduced if you don’t want to make that much.

 

Shepherd’s Pie – from Four Generations Under One Roof

I grew up eating my dad’s Shepherd’s Pie and it’s a comfort food I regularly make for my family — my dad never used a recipe and neither do I. However, this is a yummy version that freezes great. This is also a great recipe to eat half, freeze half. To freeze, double the recipe and freeze the desired portion in a freezer-safe container. To use, thaw in the refrigerator the night before and pop in the oven according to the recipe.

To make my version of this recipe, replace the canned and frozen corn with shredded carrots and sliced celery. Sautee onion, celery and carrots in 1 tbsp. of butter. Layer the vegetables on the bottom of your dish, ground beef in the middle, and mashed potatoes on top. I top it off with a generous layer of shredded cheese. Cheese makes everything better!

Slow Cooker Stuffed Bell Peppers – from the Recipe Critic

Making this recipe will lead to your most productive day ever. There’s nothing like having dinner done by 8am that makes you feel like you can conquer the world. You’ll take one look at those yummy stuffed peppers and proudly declare, “Bring it on world!”  When looking to save time while cooking, the crock pot is your best friend.  To make this recipe as a freezer meal, mix all ingredients minus the peppers together. Put it in a large Ziploc bag and pop it in the freezer. To use, thaw in the refrigerator the night before. Prepare the peppers according to the recipe and stuff with the thawed ingredients.

 

Freezer Meals Tips and Tricks:

  1. Choose recipes that have simple ingredient lists and use ingredients you already have on hand to save time and money.
  2. Use disposable containers such as aluminum bakeware so you don’t monopolize your everyday dishes. Gallon-size Ziploc bags are a great space saver. Fill with your freezer meal, lay flat until it freezes, then store vertically. If using glass containers, make sure you leave enough room for the food to expand.
  3. When cooking meat such as chicken or ground beef, cook an extra pound and store it in the freezer. Having already cooked meat is an easy way to throw together a quick meal in a hurry.
  4. Having packs of slow-cooker meals ready to go in the freezer is a great way to maximize your time. Simply put the prepped ingredients in a bag and pop it in the freezer: no cooking required. That way it’s ready to dump in the crock pot.
  5. Remember to label every container that goes in the freezer with the prep date and the contents. Avoid mystery-meal and strange-smell incidents — masking tape and markers are your friends!