We don’t have to tell you twice, but running a brick-and-mortar grocery store can be costly. Naturally, you want to maximize your returns when you’re shelling out around $160,000 just on inventory. In some ways, you’re competing against local competitors, but you’re increasingly competing against eCommerce players as well. The share of US consumers who […]Read more
In store visibility: How CPG brands can compete in a crowded market
In the past, retail competition consisted of legacy brands battling it out for in-store visibility—Coke vs. Pepsi, Kraft vs. Heinz, Kellogg’s vs. General Mills.Read more
3 innovative ideas for customer retention for CPG brands
The benefits of customer retention are indisputable. It’s five times cheaper to keep an existing customer than to acquire a new one.Read more
eBook: 6 Trends Dominating This Year’s Holiday Shopping Season
The holiday shopping season, a time in which consumers plan to out-spend every other spending event throughout the year, is fast approaching. In order to find out how, when, and where consumers plan to shop this holiday season, we polled over 29,000 Shopkick users. Read more
How to improve the in-store experience with mobile technology
The customer’s in-store experience will continue to remain relevant as long as physical shops exist.Read more
Learn how to increase product awareness to compete in the voice search arena
CPG brands must learn how to increase product awareness—especially in the advent of voice search.Read more
Back to School Shopping Habits
While summer isn’t over just yet, the back-to-school season is upon us, and in a big way. In fact, the National Retail Federation predicts that back-to-school and back-to-college spending will reach an estimated $80.7 billion this school year. This summer, Shopkick surveyed more than 18,000 users on their back-to-school plans and preferences.Read more
Why your CPG brand’s shelf placement strategy should incorporate mobile
While the placement of products on the shelves at a supermarket may seem completely random to a consumer, companies understand that behind the scenes, a shelf placement strategy is at the heart of product and brand success.Read more
How to reach customers effectively in a crowded market
CPG brands face many challenges in determining how to reach customers effectively.Read more
Why CPG brands should explore creative ways to attract customers
When it comes to creative ways to attract customers, CPG brands should consider how mobile apps can improve their business models.Read more