Customer loyalty programs are a challenge in the CPG industry as consumers typically don’t carry brand-specific loyalty cards. Read more
3 ways to increase brand awareness and loyalty
Marketers commonly cite the Pareto Principle as a reason to increase brand awareness and loyalty. Read more
3 ways in-app video advertising can benefit CPG brands
CPG brands considering in-app video advertising should be aware of the massive potential that the technology holds. Read more
Tips for designing a product launch process for your CPG brand
Establishing the right product launch process is less about getting the product in front of everyone and more about connecting with the right consumers. Read more
Out of sight, out of mind: Three product positioning strategies designed to increase sales potential
Digital product positioning strategies get consumers to approach the brand, rather than the other way around. Read more
eBook: What top CPG brands have to teach us about successful product launches
While thousands of creative new products enter and compete for market share each year, a large majority (85%) of them fail.Read more
A retail image recognition strategy that CPG brands should be using
The goal of retail image recognition is to move beyond the barcode. Read more
Halloween Shopping Habits: Survey Results
It’s October, and that means one thing – Halloween! From costumes to candy, the spooky yet sweet holiday season is finally upon us.Read more
CPG industry challenges: Competing with white label brands
White label brands represent one of the biggest CPG industry challenges that companies face today. Read more
The best brand positioning strategy for CPG brands
A successful brand positioning strategy is one designed for long-term growth. Read more