The holiday shopping season, a time in which consumers plan to out-spend every other spending event throughout the year, is fast approaching. In order to find out how, when, and where consumers plan to shop this holiday season, we polled over 29,000 Shopkick users. Read more
How to improve the in-store experience with mobile technology
The customer’s in-store experience will continue to remain relevant as long as physical shops exist.Read more
Learn how to increase product awareness to compete in the voice search arena
CPG brands must learn how to increase product awareness—especially in the advent of voice search.Read more
Back to School Shopping Habits
While summer isn’t over just yet, the back-to-school season is upon us, and in a big way. In fact, the National Retail Federation predicts that back-to-school and back-to-college spending will reach an estimated $80.7 billion this school year. This summer, Shopkick surveyed more than 18,000 users on their back-to-school plans and preferences.Read more
Why your CPG brand’s shelf placement strategy should incorporate mobile
While the placement of products on the shelves at a supermarket may seem completely random to a consumer, companies understand that behind the scenes, a shelf placement strategy is at the heart of product and brand success.Read more
How to reach customers effectively in a crowded market
CPG brands face many challenges in determining how to reach customers effectively.Read more
Why CPG brands should explore creative ways to attract customers
When it comes to creative ways to attract customers, CPG brands should consider how mobile apps can improve their business models.Read more
3 types of product positioning strategies and how to best leverage them
As gaining shelf space becomes more competitive for brands, marketers should be looking into leveraging one of the various types of product positioning strategies.Read more
5 Foundations for Inspiring Loyalty From the Modern Consumer
The way that consumers shop has changed significantly over the past decade, but many brands and retailers have failed to create loyalty programs that evolve with the CPG landscape and its savvy consumers. In fact, more than half of the customers that signed up for loyalty programs aren’t even using them.Read more
Online grocery pickup: How to reach consumers who don’t shop in-store
Online grocery pickup is a benefit for consumers, brands, and retailers.Read more