In order to create a CPG sales strategy that translates from online sales to in-store sales, brands must leverage new technology.Read more
Establishing a brand storytelling strategy to boost CPG sales
From bagged salads to deodorant, everyone needs and buys consumer packaged goods (CPGs). Read more
BOPIS retail: How brands can benefit from this new shopping trend
The only thing better than confirming a customer’s intent to buy is actually winning a sale, and retailers must be ready to accommodate new buying habits.Read more
Customer loyalty programs: Converting loyalty into sales
Customer loyalty programs are a challenge in the CPG industry as consumers typically don’t carry brand-specific loyalty cards. Read more
3 ways to increase brand awareness and loyalty
Marketers commonly cite the Pareto Principle as a reason to increase brand awareness and loyalty. Read more
3 ways in-app video advertising can benefit CPG brands
CPG brands considering in-app video advertising should be aware of the massive potential that the technology holds. Read more
Tips for designing a product launch process for your CPG brand
Establishing the right product launch process is less about getting the product in front of everyone and more about connecting with the right consumers. Read more
Out of sight, out of mind: Three product positioning strategies designed to increase sales potential
Digital product positioning strategies get consumers to approach the brand, rather than the other way around. Read more
eBook: What top CPG brands have to teach us about successful product launches
While thousands of creative new products enter and compete for market share each year, a large majority (85%) of them fail.Read more
A retail image recognition strategy that CPG brands should be using
The goal of retail image recognition is to move beyond the barcode. Read more