Establishing the right product launch process is less about getting the product in front of everyone and more about connecting with the right consumers. Read more
Out of sight, out of mind: Three product positioning strategies designed to increase sales potential
Digital product positioning strategies get consumers to approach the brand, rather than the other way around. Read more
eBook: What top CPG brands have to teach us about successful product launches
While thousands of creative new products enter and compete for market share each year, a large majority (85%) of them fail.Read more
A retail image recognition strategy that CPG brands should be using
The goal of retail image recognition is to move beyond the barcode. Read more
Halloween Shopping Habits: Survey Results
It’s October, and that means one thing – Halloween! From costumes to candy, the spooky yet sweet holiday season is finally upon us.Read more
CPG industry challenges: Competing with white label brands
White label brands represent one of the biggest CPG industry challenges that companies face today. Read more
The best brand positioning strategy for CPG brands
A successful brand positioning strategy is one designed for long-term growth. Read more
Designing a new product launch marketing plan that helps build CPG brand awareness
Even the best new product launch marketing plan could fail without the right partnerships. Read more
Walmart shopper marketing: a crash course
Brad Godwin, Walmart Team Lead This past June, Shopkick’s in-house Walmart expert Brad Godwin shared his thoughts on the complex world of Walmart shopper marketing at Supplier Community’s Fast 5 Conference.Read more
These top customer retention strategies are optimal for CPG brands
Customer retention strategies are a high-priority for brands as the cost is significantly less to maintain a consumer’s loyalty than it is to attract a new consumer. Read more