The COVID-19 pandemic has led to widespread fear, anxiety, and uncertainty across the nation. As the pandemic intensifies week to week, consumers continue to shift the way that they shop to adjust to this new normal. Read more
American Shopping Behavior Evolving Weekly Amidst COVID-19 Crisis
Essential items remain out-of-stock on store shelves, consumers tightening belts on nonessential items. As COVID-19 continues to impact Americans’ daily lives, new updates and stricter regulations paired with growing concerns about the virus have led to drastic changes in consumer shopping behavior in just a matter of weeks, according to a new Shopkick survey. After […]Read more
Majority of Americans Still Braving Physical Retailers Amidst COVID-19 Crisis
Consumers are spending more per shopping trip, but looking for ways to stretch their dollars.Read more
Learn how to increase sales in the grocery store
With increasing competition from home delivery meal kits and online grocers, brands are wondering how to increase sales in grocery stores. Read more
How Can Retailers Compete with Amazon?
Amazon has risen to become the top eCommerce platform over the past 25 years.Read more
Find out how to increase product engagement to boost sales
Many customers enjoy the in-store retail experience because they can pick up, feel, and try products firsthand.Read more
eBook: The Year of the Customer: 6 CPG Shopper Marketing Trends to Act On in 2020
As it turns out, savvy retailers and CPG brands aren’t just setting resolutions for the New Year. Instead, they’re picking one mantra to guide all of their strategic product development, positioning, marketing, and sales decisions for 2020, and they’ve decided that it’s going to be the year of the customer.Read more
Why incentivized advertising is the best approach for driving product awareness
Advertisers are always looking for effective ways to engage consumers, communicate their messages, and drive conversions.Read more
How to increase sales in grocery stores when CPG eCommerce is on the rise
We don’t have to tell you twice, but running a brick-and-mortar grocery store can be costly. Naturally, you want to maximize your returns when you’re shelling out around $160,000 just on inventory. In some ways, you’re competing against local competitors, but you’re increasingly competing against eCommerce players as well. The share of US consumers who […]Read more
In store visibility: How CPG brands can compete in a crowded market
In the past, retail competition consisted of legacy brands battling it out for in-store visibility—Coke vs. Pepsi, Kraft vs. Heinz, Kellogg’s vs. General Mills.Read more