Shopkick survey finds rising concerns about COVID are leading to empty store shelves as consumers revert to stocking upRead more
2021 Shopping Outlook: Most Consumers Say the Pandemic has Changed Their Shopping Habits Forever
Shopkick survey finds Gen Z is most optimistic about the new yearRead more
Gift card marketing strategies’ importance in the digital age of retail
Every year, especially around the holidays, many consumers struggle with a common problem: what to buy for friends and family.Read more
COVID-19 holiday shopping patterns provide valuable retail marketing insights
Make no mistake—consumers still want to buy gifts this holiday season, COVID-19 or not.Read more
Back-to-school shopping trends 2020: COVID-19’s effect on purchasing habits
The 2020 school year is unlike any other in U.S. history.Read more
CPG loyalty programs: Overcoming the challenge of loyalty fatigue
When it comes to CPG loyalty programs, you would normally think “the more the merrier,” right?Read more
Halloween Lives On: Americans Hit the Stores this Spooky Season
Shopkick survey finds big box will win shoppers’ dollars; majority of parents will allow their children to trick-or-treat this year Whether it be decorating the house, carving pumpkins, watching seasonal favorites, or handing out candy to trick-or-treaters, plans for this year’s Halloween festivities appear spookily similar to years’ past, despite the pandemic. Turns out, most […]Read more
Back to school marketing: COVID-19’s impact on your omnichannel strategy
During a regular season, back-to-school spending tends to taper off in September.Read more
Forty Percent of Millennials and GenZ Drinking More Wine than Pre-Pandemic
Firstleaf and Shopkick share tasty data for National Red Wine Day and find GenZ prefers Rosé Read more
Mobile: The most effective in-store marketing channel
In-store marketing is relatively affordable when compared to other forms of advertising like billboard ads and TV spots.Read more