Today, we’re excited to share that our parent company, Trax, has secured $640 million in a Series E financing round led by SoftBank Vision Fund 2 and technology-focused funds managed by Trax’s existing investor BlackRock, Inc. Trax acquired Shopkick in 2019 to accelerate its mission to drive the future of retail, where the physical […]Read more
Best Strategies For Customer Loyalty In Retail
Any retailer knows that building brand loyalty is key to achieving business success: not only do you have to hold on to existing customers, you also have to attract new ones. And because it costs more to attract new buyers than to retain the ones you already have, strategy is key. Fortunately, there are endless […]Read more
Most Americans Say Pandemic Has Made Them More Conscious Consumers
New Shopkick survey compares consumer behavior, concerns, and spending habits over the past 12 monthsRead more
Super Bowl Ads Fell Short on Influencing Purchase Decisions
Shopkick survey uncovers why consumers were not swayed to spend, and which brands came out on top Brands may have dished out upwards of $5 million each to place an ad during this year’s Super Bowl, but for most Americans, these sought-after slots didn’t drive purchases. It turns out, only eight percent of consumers actually […]Read more
Product launch best practices that capture your target market
Even with a great product and a known brand, every product launch poses uncertainties. About 10,000 new products debut every year in the CPG industry alone, and within two years, 85% of these items are categorized as failures and are scrapped. There is no precise formula for capturing the adoration of your desired target market, […]Read more
Despite Vaccinations, Americans Still Expect Safety Precautions When Shopping In-store
Shopkick survey uncovers consumer sentiment toward COVID-19 vaccines and how it will impact current shopping habits For some, widespread vaccinations offer a glimmer of hope that life will soon return to normal. However, with many Americans (44 percent) planning not to receive the vaccine, consumers say vaccinations will hardly change their current shopping behaviors. In […]Read more
Touchdown in Lockdown: How Americans Plan to Celebrate the Super Bowl
Shopkick survey finds that for most consumers, safe viewing parties matter, brand names do notRead more
Surging COVID Cases Means Stocked Pantries: Consumers Stockpiling More Now Than in March
Shopkick survey finds rising concerns about COVID are leading to empty store shelves as consumers revert to stocking upRead more
2021 Shopping Outlook: Most Consumers Say the Pandemic has Changed Their Shopping Habits Forever
Shopkick survey finds Gen Z is most optimistic about the new yearRead more
Gift card marketing strategies’ importance in the digital age of retail
Every year, especially around the holidays, many consumers struggle with a common problem: what to buy for friends and family.Read more