The 2020 school year is unlike any other in U.S. history.Read more
CPG loyalty programs: Overcoming the challenge of loyalty fatigue
When it comes to CPG loyalty programs, you would normally think “the more the merrier,” right?Read more
Halloween Lives On: Americans Hit the Stores this Spooky Season
Shopkick survey finds big box will win shoppers’ dollars; majority of parents will allow their children to trick-or-treat this year Whether it be decorating the house, carving pumpkins, watching seasonal favorites, or handing out candy to trick-or-treaters, plans for this year’s Halloween festivities appear spookily similar to years’ past, despite the pandemic. Turns out, most […]Read more
Back to school marketing: COVID-19’s impact on your omnichannel strategy
During a regular season, back-to-school spending tends to taper off in September.Read more
Forty Percent of Millennials and GenZ Drinking More Wine than Pre-Pandemic
Firstleaf and Shopkick share tasty data for National Red Wine Day and find GenZ prefers Rosé Read more
Mobile: The most effective in-store marketing channel
In-store marketing is relatively affordable when compared to other forms of advertising like billboard ads and TV spots.Read more
America’s New Shopping Routine: Stocking Up and Spending Less
Latest Shopkick survey finds consumers in states hit hardest by new COVID cases are still shopping in-store Read more
Shopper marketing: How mobile technology is transforming shopper engagement
Shopper marketing is a broad term defined as last-minute efforts to influence a shopper’s behavior at the point of purchase.Read more
CPG brand marketing: Building a brand identity that fosters loyalty
The CPG industry has seen a number of dramatic shifts over the past decade, with the digitization of many aspects of daily life and the rise of high-quality, private label brands.Read more
Americans’ Shopping Concerns Around COVID-19 Are Subsiding
More than half of consumers report shopping in-store multiple times per weekRead more