Most marketers are well aware of the benefits of video marketing in general but are less versed in its potential in the store. Read more

Hosting product launch events online can help boost awareness of a new product. Read more

The number one goal of a product launch strategy is to get the product in the consumer’s hand, literally, which typically leads to a sale. Read more

The benefits of video marketing for CPG brands may be overlooked as this is a category of brands where the products have relatively low-price points and high competition. Read more

Often, a product launch marketing formula involves a step-by-step process, but it should be an ongoing cycle. Read more

The world of online commerce can be a double-edged sword for consumer packaged goods (CPG) companies. Read more

CPG brand leaders know that the key to building a robust mobile marketing strategy is differentiation. Read more

Despite the rumored demise of the mall, in-store shopping is not dead. Read more

Mobile app marketing offers an excellent opportunity to improve customer experience. Read more