While summer isn’t over just yet, the back-to-school season is upon us, and in a big way. In fact, the National Retail Federation predicts that back-to-school and back-to-college spending will reach an estimated $80.7 billion this school year. This summer, Shopkick surveyed more than 18,000 users on their back-to-school plans and preferences.Read more
Why your CPG brand’s shelf placement strategy should incorporate mobile
While the placement of products on the shelves at a supermarket may seem completely random to a consumer, companies understand that behind the scenes, a shelf placement strategy is at the heart of product and brand success.Read more
How to reach customers effectively in a crowded market
CPG brands face many challenges in determining how to reach customers effectively.Read more
Why CPG brands should explore creative ways to attract customers
When it comes to creative ways to attract customers, CPG brands should consider how mobile apps can improve their business models.Read more
3 types of product positioning strategies and how to best leverage them
As gaining shelf space becomes more competitive for brands, marketers should be looking into leveraging one of the various types of product positioning strategies.Read more
5 Foundations for Inspiring Loyalty From the Modern Consumer
The way that consumers shop has changed significantly over the past decade, but many brands and retailers have failed to create loyalty programs that evolve with the CPG landscape and its savvy consumers. In fact, more than half of the customers that signed up for loyalty programs aren’t even using them.Read more
Online grocery pickup: How to reach consumers who don’t shop in-store
Online grocery pickup is a benefit for consumers, brands, and retailers.Read more
Strengthening your CPG sales strategy to compete in stores and online
In order to create a CPG sales strategy that translates from online sales to in-store sales, brands must leverage new technology.Read more
Establishing a brand storytelling strategy to boost CPG sales
From bagged salads to deodorant, everyone needs and buys consumer packaged goods (CPGs). Read more
BOPIS retail: How brands can benefit from this new shopping trend
The only thing better than confirming a customer’s intent to buy is actually winning a sale, and retailers must be ready to accommodate new buying habits.Read more