This past June, Shopkick’s in-house Walmart expert Brad Godwin shared his thoughts on the complex world of Walmart shopper marketing at Supplier Community’s Fast 5 Conference.Read more
These top customer retention strategies are optimal for CPG brands
Customer retention strategies are a high-priority for brands as the cost is significantly less to maintain a consumer’s loyalty than it is to attract a new consumer. Read more
How CPG brands can prepare for image recognition in retail
The use of image recognition in retail is currently in a theoretical stage, as this technology is dependent on advancements in artificial intelligence. Read more
Understanding shopping behavior patterns via third-party apps to increase sales potential
Zeroing in on shopping behavior patterns and understanding signals of purchase intent helps brands improve purchase likelihood. Read more
The top brand marketing strategy your CPG brand can’t ignore
There is one brand marketing strategy that companies—and especially CPG brands—can’t afford to ignore, and that strategy is mobile marketing. Read more
Creative shopper marketing plans: How to grab the attention of your target audience
Creating a shopper marketing plan for a target audience requires a lot of insight. Brands must be prepared to do a deep dive into their ideal customer data to ensure delivery of messages at the right time, to the right group of consumers. A critical part of this is understanding and working with data. With […]Read more
Why strategic integrated marketing is the future of brand growth
Strategic integrated marketing is all about creating a seamless customer experience. Read more
Back to School Shopping Habits: Survey Results
It may feel like the school year just ended and that summer is finally in full swing, but the back-to-school shopping season has already crept upon us. Back-to-school is the second largest shopping season of the year, and parents are already prepping. Read more
The top 3 retail digital marketing strategies to launch a new CPG product
CPG brands can face significant challenges in launching new products, as these traditional products require decidedly non-traditional retail digital marketing plans to ensure success. Read more
The three best video marketing platforms to launch your new brand/product
There’s not just one best video marketing platform for every brand. Read more