Shopper marketing is a broad term defined as last-minute efforts to influence a shopper’s behavior at the point of purchase.Read more
CPG brand marketing: Building a brand identity that fosters loyalty
The CPG industry has seen a number of dramatic shifts over the past decade, with the digitization of many aspects of daily life and the rise of high-quality, private label brands.Read more
Americans’ Shopping Concerns Around COVID-19 Are Subsiding
More than half of consumers report shopping in-store multiple times per weekRead more
Parents, the Pandemic and Preparing for Back-to-School
Hand sanitizer, cleaning wipes and masks top the 2020-2021 school season shopping lists.Read more
Consumers are still shopping in-store despite COVID-19, but will only make one stop
The COVID-19 pandemic has led to widespread fear, anxiety, and uncertainty across the nation. As the pandemic intensifies week to week, consumers continue to shift the way that they shop to adjust to this new normal. Read more
American Shopping Behavior Evolving Weekly Amidst COVID-19 Crisis
Essential items remain out-of-stock on store shelves, consumers tightening belts on nonessential items. As COVID-19 continues to impact Americans’ daily lives, new updates and stricter regulations paired with growing concerns about the virus have led to drastic changes in consumer shopping behavior in just a matter of weeks, according to a new Shopkick survey. After […]Read more
Majority of Americans Still Braving Physical Retailers Amidst COVID-19 Crisis
Consumers are spending more per shopping trip, but looking for ways to stretch their dollars.Read more
Learn how to increase sales in the grocery store
With increasing competition from home delivery meal kits and online grocers, brands are wondering how to increase sales in grocery stores. Read more
How Can Retailers Compete with Amazon?
Amazon has risen to become the top eCommerce platform over the past 25 years.Read more
Find out how to increase product engagement to boost sales
Many customers enjoy the in-store retail experience because they can pick up, feel, and try products firsthand.Read more