Halloween Lives On: Americans Hit the Stores this Spooky Season
Shopkick survey finds big box will win shoppers’ dollars; majority of parents will allow their children to trick-or-treat this year Whether it be decorating the house, carving pumpkins, watching seasonal favorites, or handing out candy
Back to school marketing: COVID-19’s impact on your omnichannel strategy
During a regular season, back-to-school spending tends to taper off in September.
‘Tis the Season: Consumers Will Turn Online to Holiday Shop During the Pandemic
Shopkick survey finds majority of holiday shoppers will make more online purchases than usual, but many plan to host normal holiday gatherings. While 2020 has been a year full of change, one familiar feeling is
Market share 101: How to gain market share in retail
Are you wondering how to gain market share in retail and build a successful retail empire?
Forty Percent of Millennials and GenZ Drinking More Wine than Pre-Pandemic
Firstleaf and Shopkick share tasty data for National Red Wine Day and find GenZ prefers Rosé
A new normal: Preparing for changes in consumer behavior post-COVID-19
Consumption habits have been deeply disrupted by the emergence of COVID-19, leaving shoppers and retailers with much uncertainty about the path ahead.
America’s New Shopping Routine: Stocking Up and Spending Less
Latest Shopkick survey finds consumers in states hit hardest by new COVID cases are still shopping in-store
Americans’ Shopping Concerns Around COVID-19 Are Subsiding
More than half of consumers report shopping in-store multiple times per week
Parents, the Pandemic and Preparing for Back-to-School
Hand sanitizer, cleaning wipes and masks top the 2020-2021 school season shopping lists.
Consumers Looking Forward to Non-Essential Retailers Reopening, as Long as There Are Safety Precautions
Half of Americans plan to visit non-essential retailers within a week of reopening; Gen Z most likely to visit within first few days.