3 ways in-app video advertising can benefit CPG brands
CPG brands considering in-app video advertising should be aware of the massive potential that the technology holds.
3 in-store video marketing ideas to win consumers on their path to purchase
When using video marketing strategies in the shopping aisle, brands must straddle a fine line between aiding the consumer and disrupting them.
Engaging customers in retail with video greetings can lead to better brand retention
Personalization is a significant factor in engaging customers in retail.
Video marketing strategies that use augmented reality in retail
London’s National Theater recently made headlines for its new augmented reality (AR) glasses.
Webinar: Earning attention with mobile video advertising
Ad skipping, fleeting attention, distraction, clutter. In today’s crowded digital environment, earning attention with mobile video advertising can be challenging. In fact, 59% of marketers’ digital ad budgets are allocated to digital video, and that
eBook: How Successful Brands Avoid the 5 Biggest Mobile Video Advertising Obstacles
Consumer video consumption has increased so dramatically year over year that, according to research from the IAB, 59% of marketers’ digital ad budgets are currently allocated to digital and mobile video, and marketers expect to
Shopkick turns 9! A look back on our year
August marks Shopkick’s 9th birthday, and to celebrate, we’re taking a look back on all that we’ve accomplished in the past year.
5 video marketing tips to engage and enthuse an audience
Video marketing offers high engagement and conversion. By using newer options like interactive video, mobile apps, social media, and incentives, brands can expand the impact of any video advertising or marketing message.
The 2018 video advertising trends that will shape 2019 and beyond
Video is going through a significant transitional phase as emerging video advertising trends are set to change the way advertisers approach this medium.
Three must know video marketing statistics
Knowing what your competitors are doing in terms of marketing initiatives is one of the key parts of building a campaign, and you can gain a lot of insight from video marketing statistics for 2018.
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