CPG brands considering in-app video advertising should be aware of the massive potential that the technology holds.
When using video marketing strategies in the shopping aisle, brands must straddle a fine line between aiding the consumer and disrupting them.
Personalization is a significant factor in engaging customers in retail.
London’s National Theater recently made headlines for its new augmented reality (AR) glasses.
Ad skipping, fleeting attention, distraction, clutter. In today’s crowded digital environment, earning attention with mobile video advertising can be challenging. In fact, 59% of marketers’ digital ad budgets are allocated to digital video, and that
Consumer video consumption has increased so dramatically year over year that, according to research from the IAB, 59% of marketers’ digital ad budgets are currently allocated to digital and mobile video, and marketers expect to
Video marketing offers high engagement and conversion. By using newer options like interactive video, mobile apps, social media, and incentives, brands can expand the impact of any video advertising or marketing message.
Video is going through a significant transitional phase as emerging video advertising trends are set to change the way advertisers approach this medium.