The holiday shopping season, a time in which consumers plan to out-spend every other spending event throughout the year, is fast approaching. In order to find out how, when, and where consumers plan to shop this holiday season, we polled over 29,000 Shopkick users. Continue reading “eBook: 6 Trends Dominating This Year’s Holiday Shopping Season”
Category: Reports
eBook: What top CPG brands have to teach us about successful product launches
While thousands of creative new products enter and compete for market share each year, a large majority (85%) of them fail. Continue reading “eBook: What top CPG brands have to teach us about successful product launches”
eBook: How Successful Brands Avoid the 5 Biggest Mobile Video Advertising Obstacles
Consumer video consumption has increased so dramatically year over year that, according to research from the IAB, 59% of marketers’ digital ad budgets are currently allocated to digital and mobile video, and marketers expect to increase that investment by 53% in the coming year. Continue reading “eBook: How Successful Brands Avoid the 5 Biggest Mobile Video Advertising Obstacles”
eBook: Advertisers’ Guide to Ad Fraud & Viewability
While total projected fraud losses have gone down year over year, there is still anywhere from $6.5 billion to $16.4 billion globally — estimates vary widely — that will be lost to ad fraud in 2017.
And that’s just fraud. Viewability represents further wasted ad dollars when real people may view a page that hosts an ad, but not actually see the full ad.
Marc Pritchard, CEO of P&G believes there is “at least 20 to 30 percent of waste in the media supply chain because of lack of viewability, nontransparent contracts, nontransparent measurement of inputs, fraud and now even ads showing up in unsafe places.”
In this eBook, we assess the current state of ad fraud, and share a few best practices to help advertisers avoid losing precious advertising dollars to deceptive practices.
eBook: 5 Proven Marketing Strategies for Challenger Brands
The rapid adoption of digital technologies and evolving shopping behaviors are transforming the CPG industry. Never before have smaller, ”challenger” brands had this level of opportunity to quickly respond to changing consumer preferences and bring their products to market both online and in-stores. However, with that opportunity comes many new challenges. Challenger brands must compete for wallet share against the more established corporations with big budgets, extensive distribution and established brand equity, as well as against many of the ”new” players that are marketing themselves similarly. How can challenger brands reach new customers to build awareness, drive engagement and ultimately sales of their products in the face of with limited marketing budgets and big competition?
Here are 5 proven marketing strategies for challenger brands:
1. Reach new customers before they even enter the store with engaging video content
2. Communicate with customers in-store and stand out at shelf
3. Incentivize purchase without eroding your profit margin by offering rewards not discounts
4. Gamify the shopping experience to keep customers coming back
5. Effectively track an omnichannel campaign for deeper consumer insights
To learn more, check out our eBook.
