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4 strategies to enhance the customer shopping experience in-store

“Strategy” refers to a high-level action plan designed to achieve one or more goals under conditions of uncertainty. There has been much uncertainty in brick-and-mortar retail these days, with customers shifting online and many longstanding retailers shuttering their doors for good in what the media has called a “retail apocalypse.” Yet, that doesn’t mean brands […]Read more

3 ways to unlock your greatness

James Smilkstein, Brand Partnerships Once upon a time, there were creators, and there was an audience. One group led and one group followed. Then the world changed… I recently had the opportunity to hear from some of the world’s greatest minds. Iconic leaders and experts including Sir Richard Branson, Steve Forbes, Jack Welch, Robin Wright, […]Read more