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customer relationship building strategies

Modern customer relationship building strategies for the digital shopper

b2b, Brand Affinity, Brand Awareness, Customer Loyalty & Rewards, Market Share /

Customer relationship building strategies are one of the cornerstones of marketing to help increase brand awareness, build market share and growth, and improve overall product perception. Many companies are seeking ways to leverage expansions in artificial intelligence and utilize smart technologies to create meaningful conversations with customers. Most modern customer relationship building relies on technology […]

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retail apps for consumers

Retail consumer apps: How to engage in-store shoppers on mobile devices

b2b, Retail /

Many retailers view mobile apps only as an expansion of their online shopping space, and not as a route to in-store sales. This is a mistake. By their very nature, consumers use apps while on the go and, more often than many retailers believe, they’re using them for in-store shopping. When you’re evaluating which features

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the advantages and disadvantages to video marketing on apps

Video advertising: Advantages and disadvantages for brand growth and awareness

b2b, Brand Awareness, CPG, Retail, Video /

Video advertising’s potential advantages and disadvantages are open to debate. Many companies have found video to be a powerful converter and have made it an integral part of their marketing campaigns. Others choose to go with more traditional advertising avenues. Determining if it will be profitable for your own brand is something that’s often difficult,

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qsr restaurant experience for customer

QSR customer experience: How mobile apps are enhancing restaurant visits

b2b, Proximity Marketing, QSR /

A positive, memorable QSR customer experience can turn a casual visitor into a restaurant regular. However, QSR companies are challenged with the limited time they have to spend with their customers. The focus of the visit is a fast, convenient meal, but the in-restaurant experience is what will either drive them to return or to

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Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.