It’s no secret that many CPG product categories have fierce competition and are often purchased on price. This is perhaps why the CPG market is considered to be the most difficult for even established brands to grab a larger share of. If your goal is to increase market share, a mobile CPG marketing strategy that […]
How to increase market share of a CPG product using a mobile app Read More »
The CPG Industry Trends of 2018 That Brands and Retailers Must Prepare For There was a time when both consumers and industry experts believed that the retail sector was safe from the impact of increasing online sales. CPG brands appeared to be firmly attached to local brick and mortar shelves. That, however, is no longer
The CPG Industry Trends of 2018 That Brands and Retailers Must Prepare For Read More »
I have a lot of friends these days who I only follow on Facebook and rarely see in person. Life has taken us in different directions, or to different cities, or just to places where we don’t have the time to get together on the regular like we once did. As much as I miss
The best shopping apps to make money fast (for what you buy anyways) Read More »
Brand awareness is extremely important for CPG companies as they face a unique challenge: they often sit side by side with their competitors on shelves or online stores.
Can brand awareness generate measurable ROI for CPG companies? Read More »
How to Easily Earn Money Shopping Online With Mobile Apps I love racking up rewards using shopping apps, but no matter how fantastic it is to earn money for shopping online, I only have so much time and energy to go around (read: I have toddlers and a teenager). So, I’ve developed a helpful little
How to Easily Earn Money Shopping Online With Mobile Apps Read More »
Loyalty is a key sales driver for retail stores but many methods of measuring it are ineffective.
Measuring the effectiveness of customer loyalty programs in the mobile marketing age Read More »
Proximity marketing is a powerful but complicated process for new and established quick service restaurants alike.
Proximity marketing: Best practices for QSR companies Read More »
Consumers’ shopping behaviors are evolving as technology, and specifically apps, continue to give consumers greater access to store and brand information.
How to increase market share in retail using shopping apps Read More »
Quick service restaurant (QSR) brands have a lot of opportunities in today’s fast-paced market, but must be poised to take advantage of them—and in a way that resonates with consumers.
Why the Best QSR Rewards Programs Must Be Mobile Read More »
Although it’s a hot topic, in-store advertising is not a new or rare practice. Consumer packaged goods (CPG) brands do it all the time since retail spaces are often the best locations for them to grow. Typically this is done by negotiating the best spot on the shelf or by putting up in-store displays and
How Retail In-Store Apps Are Reshaping Modern CPG Marketing Read More »
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Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.
Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.
Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.
