One of my ladies, Janette, is the absolute best at telling you what you need to hear. She prides herself on being upfront and telling the truth. For that reason, she’s always been a great person to know, especially when you need a second opinion. I’ve known Janette since college, and she’s given me great […]
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The Best Shopping Rewards Programs to Join for Free I love it when something just makes common sense and I don’t have to overthink it. As a mom, common sense answers are king so I can keep my mental energy saved up for keeping up with my munchkins. I love using common sense so much
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While loyalty is important to maintaining a brand’s current market share, pulling in new leads is the catalyst for true growth. Increasing market share is easier said than done, however, as your company’s goal is the same as millions of other companies—and there are only so many consumers to go around. In a crowded, overly
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The brain processes images from photos and videos about 60,000 times faster than it processes text. With stats like that, it’s not surprising that brands want to leverage visual mediums as a powerful way to share their message. In fact, more than half of all marketing professionals state they see a stronger ROI with video
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The mobile market is maturing, with 82% penetration anticipated by 2020 in the US. With the majority of adults now with a smartphone in hand, it stands to reason that retailers will want—and need—to leverage these devices to gain foot traffic, sales, and new customers.
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By 2025, the money spent producing goods for the CPG industry will reach nearly $14 trillion, according to a McKinsey study.
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Building brand awareness in the modern marketing era is no easy feat. Ironically, it’s because there’s almost too much opportunity to build it. The once high expense of advertising acted as a gatekeeper.
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Advertising might have seen its fair share of changes over the years but one thing remains consistent: giving customers a deal is probably the first thing marketers think of when they’re trying to get them to try out a new product. As technology has advanced, deals have gone digital, with coupon codes and mobile apps
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I have a bit of a reputation amongst my friends. Nothing scandalous, mind you. My reputation is for being a bargain hunter. I’m always in the know about unadvertised sales—and when you should buy that little extra that feels a bit overpriced. Recently, after a particularly grueling spin class, my friend Lisa came to me
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The Best Free Smartphone Apps That Pay You Money in 2018 Every year on my birthday, I still get a check in the mail from my grandma. A paper check. In the age of digital, well, everything, opening those colorful envelopes always feels like a sweet blast from the past. It makes me a little
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Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.
Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.
Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.
