Mobile video advertising: Best practices for CPG brands
Video is among the most popular and highly-convertible mediums for mobile advertising.
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CPG
How to create brand awareness—and excitement—for new products
A new product launch is an exciting, but also nerve-inducing, event for any CPG brand. You’ve done market research and held focus groups—and you believe that you have a product that will resonate with consumers. However, even big data can’t guarantee a successful launch. For that, you need a powerful marketing campaign that will excite
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The 3 new CPG marketing trends that brands must know
CPG marketing is in the midst of a paradigm shift. In the past, many CPG brands focused on partnering with retailers to gain market share, rather than reaching out to consumers directly. However, as web and mobile-based options like online ordering have increased, so has a divide between CPG brands and retailers that many did
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Brand awareness marketing strategies with proven ROIs
Brand awareness is the first step in growing market share for a CPG brand. When consumers are aware of a brand, they’re more likely to give it a try and possibly become a regular user. However, gaining this brand awareness is a challenge as a crowded marketplace has been a CPG industry trend in recent
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Why market share is important for growth: A guide for CPG brands
When you’re green, you grow; when you’re ripe, you rot. This well-known adage speaks to the marketing concept that the only way a company can survive is through continuous growth. There is no standing in place when it comes to the consumer packaged goods (CPG) industry.
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Video advertising: Advantages and disadvantages for brand growth and awareness
Video advertising’s potential advantages and disadvantages are open to debate. Many companies have found video to be a powerful converter and have made it an integral part of their marketing campaigns. Others choose to go with more traditional advertising avenues. Determining if it will be profitable for your own brand is something that’s often difficult,
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Continue the battle to defend net neutrality
Our free and open Internet is still at risk. We have tried to fend off the attacks, but the FCC is now calling for a December 14 vote to end Net Neutrality as we know it. Please help us stop them!
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How to increase market share of a CPG product using a mobile app
It’s no secret that many CPG product categories have fierce competition and are often purchased on price. This is perhaps why the CPG market is considered to be the most difficult for even established brands to grab a larger share of. If your goal is to increase market share, a mobile CPG marketing strategy that
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The CPG Industry Trends of 2018 That Brands and Retailers Must Prepare For
The CPG Industry Trends of 2018 That Brands and Retailers Must Prepare For There was a time when both consumers and industry experts believed that the retail sector was safe from the impact of increasing online sales. CPG brands appeared to be firmly attached to local brick and mortar shelves. That, however, is no longer
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Can brand awareness generate measurable ROI for CPG companies?
Brand awareness is extremely important for CPG companies as they face a unique challenge: they often sit side by side with their competitors on shelves or online stores.
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