Ad skipping, fleeting attention, distraction, clutter. In today’s crowded digital environment, earning attention with mobile video advertising can be challenging. In fact, 59% of marketers’ digital ad budgets are allocated to digital video, and that number is only expected to rise.
Continue reading “Webinar: Earning attention with mobile video advertising”
Mobile commerce is skyrocketing. Shoppers are gravitating toward the rapidly growing channel through all stages of the journey, and are expecting relevant and personal experiences.
We’re teaming up with eBay and Button to share first party data to help retailers and brands identify where to focus their attention to reach today’s consumer. Join us for insights on mobile — today’s fastest growing channel, and a map for success in our omnichannel shopping environment.
Just some of the topics we’ll cover include:
When: March 8, 11am PT / 2pm ET
In this webinar on demand, Moat VP of account management Callie Reynolds joins Shopkick regional VP Jenny Campbell to discuss how advertisers can protect themselves from invalid traffic and viewability issues to focus on the metrics that matter.
You can watch the webinar here.
It’s critical for marketers to be able to understand the actions that consumers take across their purchase journey that ultimately lead to conversion and sales. However determining these signals in digital and mobile marketplaces fraught with viewability challenges and ad fraud makes this task even more difficult.
Ad fraud is still a major concern for most advertisers, as the environment is complex and potential costs are considerable. Ad measurement firm Moat has found that about half of all digital ads aren’t considered viewable. And according to Forrester Research, US fraudulent or non-viewable ad costs totaled $7.4 billion last year, with that figure projected to rise to $10.9 billion by 2021.
This issue goes well beyond traditional display formats. With the explosive popularity of video ads, how can advertisers be sure that they are being seen (and heard) by the right people?
This webinar on demand with Shopkick and Moat examines the valid digital and mobile signals that lead to both online and offline purchases.
Watch to learn how to:
As a challenger brand in the CPG space, how can you stand out among the corporate brand portfolios and increase awareness for your products? With a limited budget, and in the face of ever increasing options, it’s critical to carefully consider where your marketing dollars will go the farthest.
In this webinar on demand, Shopkick brand expert Michael Reda talks about how challenger brands can create efficient, measurable and meaningful results.
You’ll learn how to:
Until now, CPG brand marketing has largely been dictated by the physical structure of an in-store aisle. Now, as customers expect to locate products anywhere and buy them at any time, grocers and brand marketers need to step up to deliver what today’s shoppers want and what tomorrow’s shoppers will demand.
In this webinar on demand, Shopkick RVP William Gonzales talks about how CPG marketers can succeed with the new Endless Aisle. He covers how to deliver highly personalized, mobile-enabled, and frictionless shopping experiences.
You’ll hear:
