Driving incremental sales is a crucial goal for modern businesses. For brands and retailers, a major indicator of success can be found in an increased number of leads, customers, or sales, that wouldn’t have occurred without a specific marketing campaign. In this post, we’ll discuss what it means to drive incremental sales and which strategies […]
Drive Incremental Sales in 2021 and Beyond Read More »
As the winter holidays inch closer, Americans are already starting to think about how they will approach the biggest shopping season of the year, especially after many of last year’s celebrations were put on hold. To gain insight on when, where, and how consumers will be shopping, and how sentiment has shifted since last year, Shopkick
2021 Holiday Expectations Study Read More »
The global pandemic has had a double-sided impact on the consumer packaged goods (CPG) industry. On the one hand, stay-at-home lockdown orders spurred incredible demand for several categories of consumer goods. According to a recent study, CPG brands experienced more absolute growth in 2020 than in the four years from 2016 to 2019. As beneficial
CPG Industry Challenges 2021 Read More »
Throughout the pandemic, Shopkick has kept a pulse on rapidly changing consumer behaviors, expectations, and concerns through continuous data analysis and first-party user surveys. Jaysen Gillespie, EVP, Head of Analytics and Data Science at Shopkick, joins Retail Touchpoints to dive into today’s nimble, data-filled, ever-changing retail landscape. During this podcast, Jaysen dives into Shopkick’s latest first-party
Retail Remix Podcast: The Story Behind Shopkick’s Consumer Research Read More »
Shopkick survey finds nearly a quarter of consumers plan to do their holiday shopping earlier this year Believe it or not, there are only 142 days until Christmas. As the holiday season inches closer, Americans are already starting to think about how they will approach the merriest of times, especially after many of last season’s
Ho, Ho, Holiday Already? Read More »
The benefits of video marketing are best reflected in the explosive popularity of video-first social media apps like TikTok and Instagram Reels. These apps emphasize authentically created, short-form videos that allow anyone to promote brands and ideas. Many businesses have successfully leveraged the demand for short-form video content by forming partnerships with influencers and skilled
How to Build an Effective Video Marketing Strategy Read More »
Mobile marketing is more important for today’s businesses than ever before. According to a recent survey, consumers spend 70% of their total digital media time on smartphones. For advertisers, of course, such figures haven’t gone unnoticed, as mobile ads accounted for more than two-thirds of the recent annual digital ad spend. But while there are
Solutions to Mobile Marketing Challenges Read More »
We’re excited to share that Shopkick’s TikTok campaign with Moburst, an award-winning mobile success agency, took the win for “Most Effective Video Campaign” at this year’s Mobile Marketing Magazine Awards! The Mobile Marketing Magazine Awards celebrate the accomplishments of digital marketing teams across the world that are making an impact through the power of mobile.
Shopkick and Moburst Win Award for Most Effective Video Campaign Read More »
We’re excited to share that Shopkick’s TikTok campaign with Moburst, an award-winning mobile success agency, took the win for “Most Effective Video Campaign” at this year’s Mobile Marketing Magazine Awards. The Mobile Marketing Magazine Awards celebrate the accomplishments of digital marketing teams across the world that are making an impact through the power of mobile.
Shopkick and Moburst Win Award for Most Effective Video Campaign Read More »
Last year, the coronavirus had a devastating effect on traditional retail. As shoppers rapidly shifted to e-commerce, foot traffic dropped in physical stores as much as 82.6% in the months following the pandemic. This year, however, in-person retail is beginning to see a light at the end of the tunnel. As more Americans receive the
How Brands are Getting Customers Back to Physical Stores Read More »
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Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.
Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.
Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.
