Why the retail mobile app isn’t a temporary trend
The retail mobile app isn’t a fad. It’s an evolving medium of communication between the consumer and the store.
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Proximity Marketing
Mobile app advertising: Best practices to generate high ROI
If you’re going to gain the attention of today’s consumer, you need to move fast.
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Mobile video advertising: Best practices for CPG brands
Video is among the most popular and highly-convertible mediums for mobile advertising.
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The QSR marketing strategies with the greatest potential ROI
When it comes to QSR marketing strategies, the best potential return on investment can be achieved by reaching consumers at the right moment.
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Fast food advertising budgets: How your QSR brand can compete for less
Fast food is one of the most highly advertised consumer-facing markets in the world. Recent figures indicate that $4.6 billion is spent on fast food advertising annually in the US alone. The reasons behind why this segment advertises so heavily are high competition coupled with a limited window of opportunity. Consumers make fast food decisions
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QSR customer experience: How mobile apps are enhancing restaurant visits
A positive, memorable QSR customer experience can turn a casual visitor into a restaurant regular. However, QSR companies are challenged with the limited time they have to spend with their customers. The focus of the visit is a fast, convenient meal, but the in-restaurant experience is what will either drive them to return or to
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Proximity marketing: Best practices for QSR companies
Proximity marketing is a powerful but complicated process for new and established quick service restaurants alike.
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The Mobile Proximity Marketing Advantages and Disadvantages Retailers Must Know
The mobile market is maturing, with 82% penetration anticipated by 2020 in the US. With the majority of adults now with a smartphone in hand, it stands to reason that retailers will want—and need—to leverage these devices to gain foot traffic, sales, and new customers.
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eBook: Advertisers’ Guide to Ad Fraud & Viewability
While total projected fraud losses have gone down year over year, there is still anywhere from $6.5 billion to $16.4 billion globally — estimates vary widely — that will be lost to ad fraud in 2017. And that’s just fraud. Viewability represents further wasted ad dollars when real people may view a page that hosts
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QSR Mobile Advertising: A Proven Strategy for the Digital Marketing Age
In the quick-service industry, your brand must live up to its name when it comes to marketing by focusing on being in the moment with your customers.
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