5 Foundations for Inspiring Loyalty From the Modern Consumer
The way that consumers shop has changed significantly over the past decade, but many brands and retailers have failed to create loyalty programs that evolve with the CPG landscape and its savvy consumers. In fact,
Hey Siri, let’s go shopping: Holiday shopping habits survey:
‘Twas the holiday season, and all through the mall, shoppers were gathering their holiday hauls! As the most wonderful time of the year approaches, shoppers are already checking their lists (more than twice) and searching
eBook: What top CPG brands have to teach us about successful product launches
While thousands of creative new products enter and compete for market share each year, a large majority (85%) of them fail.
Webinar: Earning attention with mobile video advertising
Ad skipping, fleeting attention, distraction, clutter. In today’s crowded digital environment, earning attention with mobile video advertising can be challenging. In fact, 59% of marketers’ digital ad budgets are allocated to digital video, and that
eBook: How Successful Brands Avoid the 5 Biggest Mobile Video Advertising Obstacles
Consumer video consumption has increased so dramatically year over year that, according to research from the IAB, 59% of marketers’ digital ad budgets are currently allocated to digital and mobile video, and marketers expect to
Halloween Shopping Habits: Survey Results
It’s October, and that means one thing – Halloween! From costumes to candy, the spooky yet sweet holiday season is finally upon us.
Back to School Shopping Habits: Survey Results
It may feel like the school year just ended and that summer is finally in full swing, but the back-to-school shopping season has already crept upon us. Back-to-school is the second largest shopping season of the
What’s Keeping Mom Up at Night?
This Mother’s Day, we decided to look above and beyond what moms are hoping to receive as gifts and dig into the pressing issues on their minds as they raise their children.
2018 tax refund trends: early filers spending on travel
If the only sure things in life are death and taxes, then tax refund spending is surely a seasonal shopping moment that shouldn’t be ignored. We recently conducted a survey to find out when Americans
Webinar: eBay, Button & Shopkick on the power of mobile commerce
We’re teaming up with eBay and Button to share first party data to help retailers and brands identify where to focus their attention to reach today’s consumer. Join us for insights on mobile commerce, and a map for success in our omnichannel shopping environment.