Building brand awareness in the modern marketing era is no easy feat. Ironically, it’s because there’s almost too much opportunity to build it. The once high expense of advertising acted as a gatekeeper.
The Best Brand Awareness Campaign Ideas for 2018 Read More »
Advertising might have seen its fair share of changes over the years but one thing remains consistent: giving customers a deal is probably the first thing marketers think of when they’re trying to get them to try out a new product. As technology has advanced, deals have gone digital, with coupon codes and mobile apps
Is the Average ROI on Mobile Coupon Advertising Strategies Worth the Investment? Read More »
While total projected fraud losses have gone down year over year, there is still anywhere from $6.5 billion to $16.4 billion globally — estimates vary widely — that will be lost to ad fraud in 2017. And that’s just fraud. Viewability represents further wasted ad dollars when real people may view a page that hosts
eBook: Advertisers’ Guide to Ad Fraud & Viewability Read More »
Competition among consumer packaged goods (CPG) brands is daunting; the industry is estimated at $2 trillion and most segments are highly saturated. In fact, an estimated 56% of U.S. consumers said the number of brands they consider for a given product or service has increased significantly over the past 10 years. It makes sense, then,
How CPG Brands Can Gain Market Share from Competitors Via Third-Party Shopping Apps Read More »
Mobile apps have ushered in a new wave of advertising. In addition to building brand awareness through traditional methods, such as television or print, brands are focusing on more genuine connections with consumers in way that makes sense for them. Mobile apps offer that opportunity. Print and television ads are simply unable to travel with
How Innovative Retail Mobile Apps Can Drive CPG Brand Awareness Read More »
In the quick-service industry, your brand must live up to its name when it comes to marketing by focusing on being in the moment with your customers.
QSR Mobile Advertising: A Proven Strategy for the Digital Marketing Age Read More »
4 strategies to drive loyalty and results for brands and retailers.
4 ways loyalty drives mobile shopping behavior Read More »
Physical retail will be redefined to become an experiential marketing vehicle
Retail as marketing: redefining the retail experience Read More »
Now, our users can enjoy earning kicks while they travel! After the trip, they’ll have more kicks waiting to be redeemed for gifts cards at Amazon, American Eagle, Best Buy, eBay, Groupon, Starbucks, TJ Maxx, and our ever-growing list of rewards partners.
Travel Rewards Kicking In Read More »
In this webinar on demand, Moat VP of account management Callie Reynolds joins Shopkick regional VP Jenny Campbell to discuss how advertisers can protect themselves from ad fraud and viewability issues to focus on the metrics that matter.
Webinar on demand: Determining signals of purchase intent Read More »
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Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.
Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.
Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.
